Media Relations Handbook
(Am. Library Assn.)
The following review
appeared in the April 2005 issue of CHOICE, Vol. 42 No.
Fitch, Brad. Media Relation handbook
for agencies, associations, nonprofits, and Congress.
TheCapitol.Net, 2004. 345p index ISBN 1587330032,
Fitch (deputy director, Congressional Management
Foundation), and communications instructor, American
Univ.) professes no unique insight into media relations,
but it is obvious that
while working on Capitol Hill he astutely observed and
developed practical solutions to a myriad of public
relations problems existing in the public sphere.
Writing crisply in first person and without theoretical
pretensions, Fitch takes the reader step-by-step through
the quagmire of public relations in government and
quasi-governmental areas. He clearly lays out the
practicalities of understanding media--including
effectively discussing the dos and don'ts of using the
Web or e-mail, dealing with employers, preparing for
interviews, reacting to crises, and handling outside
governmental agencies. The appendices include "Thirteen
Rules of Media Relations," a glossary of public
relations terms, the Public Relations Society of
America's "Code of Ethics," and rights under the Freedom
of Information and Privacy Act. Truly a handbook
for agencies, associations, nonprofits, and those
campaigning for or holding public office, this book will
be of value to students and professionals of
political communications and public relations.
Summing up: Recommended. Upper-division
undergraduate through professional collections."
--- J. L. Allen, University of New Haven
Reprinted with permission from CHOICE, copyright by the
American Library Association.
Media Relations Handbook for Agencies, Associations, Nonprofits and
By Bradford Fitch
Foreword by Mike McCurry