By Bradford Fitch
Editor: Jack Holt
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"[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections."
-- CHOICE (click for full review)
"Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book."
-- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine, December 2004 (click to see full review - pdf )
"Want to become a media relations ace? Here's expert advice. The book is loaded with tips for corporate communicators as well. Impact recommends it highly."
-- Impact (Public Affairs Council), July/August 2004
"The 'bible' of media relations and a must for anyone charged with the responsibility of successfully dealing with (and utilizing) the media for their agency, group, or cause."
-- Midwest Book Review, June 2004
"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike."
-- Municipal World, July 2004
"Great advice for beginners and experienced media hands. If you are a media relations professional--either beginner or seasoned veteran--this is the book for you. Brad Fitch, who spent many years fielding reporters' tough questions on Capitol Hill, has written a timely, practical guide to handling media relations that is filled with solid professional advice. What goes into a press release? How do you develop a strategic message? You've got a digital camera and a fax machine, but what else does your office need to effectively handle the media? Before you start talking to a reporter, do you know the difference between 'on the record,' 'off the record,' and 'background'? When there's an immediate crisis in your organization, what are the eight mistakes that you absolutely must avoid? How do you handle your paranoid boss when he or she has to confront the press? You'll find the answers to these and many other everyday problems in this book. Fitch also gives valuable advice on how to set up an effective website and how to use e-mail for optimum communications. Excellent book for professionals who work in federal or state agencies, trade associations, non-profits, state legislatures or Congress. It's the only handbook you'll ever need."
-- Dennis W. Johnson, college professor and former Capitol Hill senior staffer
"Provides valuable advice for those who flack for a living."
-- Roll Call, April 21, 2004, page 3 and page 22 (pdfs)
"A superb blend of theory and practice, written by someone who uses words like Gallup uses polls."
-- Steve O'Keefe, author "Complete Guide to Internet Publicity" and Adjunct Faculty, Tulane University College
"Uncertain how to interest the press in your pressing issue? Having difficulty preparing your media-unfriendly boss for a tough interview? Worried about the next communications crisis and how to handle it? Brad Fitch answers those questions and many more in this crisp, clear and completely useful book."
-- Tucker Carlson, TV analyst, author
"A seminar from TheCapitol.Net is one of the best ways to learn from the experts about how Washington really works. Now all that insight and information has been packed into this invaluable volume. I suggest you read it, and become your own expert."
-- Steven V. Roberts, syndicated columnist, TV and radio analyst, college professor
"Brad Fitch has performed an admirable public service by giving public relations students and professionals alike an indispensable tool. His book provides a road map on both the practicalities and principles of PR, and he shows that honest PR is not an oxymoron. Now it's up to all of us in the media and spin industries to keep our end of the bargain."
-- Ed Henry, Congressional Correspondent, CNN (formerly Senior Editor of Roll Call)
"This volume is an invaluable road map to the mean streets of a city where information is power and power is everything. Brad Fitch has written a rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
-- Ann Compton, White House Correspondent, ABC News
"Media Relations Handbook is to political campaigns what The Art of War is to military campaigns: an essential strategic reference that winners should never be without."
-- James Carville, TV analyst, author
"In the Media Relations Handbook, author Brad Fitch effectively presents practical ideas and tips on how to properly conduct media relations. ... The book is a comprehensive and recommended read for anyone interested in learning more about public relations and how people and organizations should conduct their relationships with the media."
-- James J. Casey, Jr., Wisconsin Lawyer, April 2006
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