TheCapitol.Net > Teaching how Washington and Congress work. TM > We help you understand Washington and Congress. TM TheCapitol.Net, Inc., GSA Contract Number GS02F0192X
Items in Basket: 0
Total: $0.00

Account     Basket   Checkout
 
  • Home
      • About Us
      • - Contact Us
      • - Capability Statement
      • - Opportunities
      • - DUNS, Tax ID, CAGE
      • Clients
      • Client Testimonials
      • Faculty and Authors
      • FAQs
      • Forms
      • Policies
      • Privacy Notice
      • Congressional Glossary
      • Links
      • Maps and Directions
      • Quick DC Links
      • Research Links
      • U.S. Constitution
      • Visiting Washington, DC
      • You Have Two Cows
      • ___________________
      • Hobnob Blog
      • ___________________
      • Current Catalog
      • Contact Us
  • Courses
      • Schedule
      • Register for a Course
      • Registration Form (PDF)
      • ___________________
      • Congressional Operations Briefing - Capitol Hill Workshop
      • Drafting Federal Legislation and Amendments
      • Writing for Government and Business: Critical Thinking and Writing
      • ___________________
      • Congressional Fellows and Presidential Management Fellows Training
      • Topical Areas
      • Advocacy and Communication
      • Congressional Operations
      • Federal Budgeting
      • Hill Workshops and Special Programs
      • Legislative Drafting Workshop
      • Media Training
      • National Security and Intelligence
      • Professional Development Workshops
      • Research Workshops
      • Testifying Workshop
      • The Executive Branch
      • Working with Congress and Congressional Staff
      • Writing Workshops
      • Certificate of Training
      • CEUs from George Mason University
      • CLE Credit
      • Course Locations
      • Faculty and Authors
      • FAQs About Open Enrollment Courses
      • FAQs About Sponsored Courses
      • Maps and Directions
      • Payment, Cancellation and Substitution
      • Policies
      • Rave Reviews of Our Courses
      • Registration Information
      • Weather/Snow Policy
      • Where to Stay
      • ___________________
      • Current Catalog
      • Suggestion Form
  • Publications
      • Order A Publication
      • Government Series
      • Order and Registration Form (PDF)
      • ___________________
      • Pocket Editions
      • - Pocket Constitution and Declaration of Independence
      • - Pocket Guide to Advocacy on Capitol Hill
      • - Thos. Paine's Common Sense
      • ___________________
      • A Better Congress: Change the Rules, Change the Results
      • Citizen's Handbook to Influencing Elected Officials
      • Common Sense Rules of Advocacy for Lawyers
      • Congressional Deskbook
      • Congressional Procedure
      • Congressional Operations Poster
      • Federal Budget Process, The
      • Federal Regulatory Process Poster
      • Forbidden Citizens: Chinese Exclusion and the U.S. Congress
      • Legal Spectator & More
      • Legislative Drafter's Deskbook
      • Lobbying and Advocacy
      • Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials
      • Persuading Congress
      • Real World Research Skills
      • Testifying Before Congress
      • Bookstores
      • Copyright Permissions
      • Faculty and Authors
      • FAQs
      • Potential Authors
      • Rave Reviews
      • Review and Examination Copies
      • ___________________
      • Current Catalog
      • Suggestion Form
  • Convenience Learning
      • Capitol Learning Audio Courses
      • -  Alphabetical List
      • Test Download for Audio Courses
      • ___________________
      • Congress, the Legislative Process, and the Fundamentals of Lawmaking
      • How America Governs
      • How to Organize a Capitol Hill Day
      • Media Relations: Merging Policy and Media Strategies
      • The Federal Budget Process
      • What Your Member of Congress Can Do for You
      • Topical Areas
      • Advocacy and Communication
      • Congressional Operations
      • Federal Budgeting
      • Informed Citizen Series
      • Media Training
      • Special Programs
      • The Executive Branch
      • Working with Congress and Congressional Staff
      • Limited License
      • Customization
      • FAQs
      • ___________________
      • Current Catalog
      • Suggestion Form
  • Custom Training
      • Government Agencies
      • Prime Contractors
      • Capability Statement
      • ___________________
      • Capitol Hill Day / National Advocacy Day
      • Congressional Operations Briefing - Capitol Hill Workshop
      • Critical Thinking and Writing
      • How Washington Works
      • Testifying Before Congress
      • ___________________
      • Client Quotes
      • Sample Agendas
      • FAQs
      • Contact Us
      • Information Request Form
      • Topical Areas
      • Advocacy and Communication
      • Congressional Operations
      • Federal Budgeting
      • Hill Workshops and Special Programs
      • Lunch and Learn
      • Media Training
      • Research Skills
      • The Executive Branch
      • Working with Congress and Congressional Staff
      • Writing Workshops
      • ___________________
      • GSA Contract GS02F0192X
  • Faculty and Authors
      • Faculty Affiliations
      • A-F
      • G-L
      • M-Q
      • R-S
      • T-Z
      • Faculty Favorites on Hobnob Blog
      • ___________________
      • Current Catalog
      • Contact Us
  • Clients
      • Short Client List
      • Long Client List
      • Client Reviews
      •     Courses
      •     Custom Training
      •     Publications
      • ___________________
      • Current Catalog
      • Contact Us
      • Congressional Offices
      • Federal Agencies
      • State and Local Government
      • Labor Unions
      • Think Tanks
      • Libraries
      • Military
      • News Media
      • Associations
      • Universities and Schools
      • NGOs and Nonprofits
      • Diplomatic Corps
      • Bookstores
      • Business
      • Coalitions
      • Institutes
      • Lobbying Firms
      • PR Firms
      • Law Firms
      • Law Schools
  • Store
      • Courses
      • James Madison Bobble Head
      • Publications
      • Return Policy
      • ___________________
      • Current Catalog
      • Contact Us
  • Client Care
      • Where to Stay
      • Capitol Hill Hotels and Restaurants
      • Maps and Directions
      • FAQs
      • About Us
      • Return Policy
      • Courses
      • Client Quotes > Rave Reviews
      • Quick DC Links
      • Visiting Washington, DC
      • Research and Reference Tools
      • Privacy Notice
      • ___________________
      • Current Catalog
      • Contact Us
Media Relations Handbook, 2e
For Government, Associations, Nonprofits, and Elected Officials
"The Big Blue Book"

By Bradford Fitch

Editor: Jack Holt

Additional Resources
TCNMRA.com

Internet Resources
Related Publications

The Training Edition of Media Relations Handbook is included as part of the program materials in our public and custom Media Training.

TheCapitol.Net has delivered custom, on-site training for numerous clients. For more information about bringing training to your organization, contact us for details: 202-678-1600, ext. 112.
Request More Information About this Custom Training Program


Internet Resources

  • Abscam Bribery Scandal (1970s-1980s) - Wikipedia

  • Bhopal / Union Carbide gas disaster (1984) - Wikipedia | Bhopal Information Center | Wired | The Big Picture (photos) | DoD

  • CAN-SPAM Act: A Compliance Guide for Business - FTC

  • Charles B. Rangel Censure (2008-2010) - Wikipedia

  • Chicago Tylenol murders (1982) - Wikipedia | Reyna Susi | DoD

  • Codes of Ethics - Public Relations Society of America | National Association of Government Communicators

  • Cronkite, Walter

  • Deepwater Horizon oil spill (2010) - Wikipedia

  • Exxon Valdez oil spill (1989) - Wikipedia | Ron Smith |

  • Factcheck.org

  • Fast and Furious, Operation (2009-2010) - Wikipedia

   

Walter Cronkite wasn't the Most Trusted Man in America? Q&A with author Joseph Campbell
   
  • Federal Records Managers - National Archives

  • FOIA.gov - from the Dept. of Justice

  • Fukushima Daiichi nuclear disaster (2011) - Wikipedia

  • Gallup - Politics | Government | Economy | Honesty and Ethics of Professions

  • Honest Leadership and Open Government Act - Wikipedia

  • "How politicians use Twitter to route around the media," by Matthew Ingram, GigaOm, April 11, 2012

  • "How The Press Misinterprets Scientific Studies," by Mike Masnick, techdirt, August 27, 2012

  • "How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More," by Dave Thier, Forbes, July 18, 2012

  • Iran-Contra Affair - Wikipedia | infoplease

  • Jack Abramoff (2006) - Wikipedia

  • Media Myth Alert - W. Joseph Campbell

  • NASA Space Shuttle Challenger STS 51L (1986) - Wikipedia | DoD | NASA

  • Office of Government Information Services (OGIS) (reviews agency compliance with FOIA)

  • Oklahoma City bombing (1995) - Wikipedia | Chronology (Washington Post)

  • OpenSecrets.org

  • Political Scandals in Congress - Wikipedia

  • Press Area Usability - Jakob Nielsen (The Nielsen Norman Group Report, "Designing Websites to Maximize Press Relations," is available here)

  • "Pryce should have done what Huhne asked: Don't. Talk. To. A. Newspaper," by Marina Hyde, The Guardian, March 8, 2013 ("Don't talk to the newspapers.")

  • Public Relations Society of America (PRSA) Member Code of Ethics

  • Ruby Ridge (1992) - Wikipedia

  • Section508.gov

  • Sex Scandals in Congress - Wikipedia | LA Times | Washington Post

  • Solyndra loan controversy (2011) - Wikipedia

  • STATS.org - a "resource on the use and abuse of science and statistics in the media" from George Mason University

  • The Chump Effect: Reporters are credulous, studies show. - Andrew Ferguson

  • The Fact Checker - The Washington Post

  • "The Top 10 Most Absurd Time Covers of The Past 40 Years," by Radley Balko and Jeff Winkler, Reason, June 10, 2009

  • useit.com - Jakob Nielsen

  • Usability.gov

  • Waco siege (1993) - Wikipedia | Chronology (PBS)

  • Watergate scandal (1970s) - Wikipedia | Washington Post | PBS | W. Joseph Campbell 1, 2, and 3 | Edward Jay Epstein

  • Web Pages That Suck - Vincent Flanders

  • Web analytics - Wikipedia

Also see Related Publications
 

Courses

  • Media Relations for Public Affairs Professionals

  • Advanced Media Relations Workshop

  • Speechwriting: Preparing Speeches and Oral Presentations

  • Preparing and Delivering Congressional Testimony

  • Congressional Operations Briefing - Capitol Hill Workshop

  • Writing for Government and Business: Critical Thinking and Writing

  • Writing to Persuade

  • Drafting Effective Federal Legislation and Amendments

  • Capitol Learning Audio Courses, Media Training


  Details

Media Relations Handbook, 2e
By Bradford Fitch
Editor: Jack Holt

Hardbound, $42.95
1718

ISBN 13: 978-1-58733-171-8
1587331713
Dimensions:  6.7 x 9.6 x 0.8
Weight: 1.6 pounds

Buy hardbound from TheCapitol.Net
Buy this publication

Buy hardbound from Bookshop
Buy this publication from Bookshop.org - link opens in new window

Hardbound at Amazon
Buy this publication from Amazon.com - link opens in new window

Hardbound at Barnes & Noble

Ebook  $9.95
EISBN: 9781587332531

 


Media Relations Handbook is available from your bookseller or online.

Softcover, $32.95
1671

ISBN 13: 978-1-58733-167-1
1587331675
Dimensions:  6.7 x 9.6 x 0.7
Weight: 1.2 pounds

Buy softcover from TheCapitol.Net
Buy this publication 

Buy softcover from Bookshop
Buy this publication from Bookshop.org - link opens in new window 

Softcover at Amazon
Buy this publication from Amazon.com - link opens in new window

Softcover at Barnes & Noble

 

 

 

Have a suggestion for the Media Relations Handbook?

If you have a suggestion for a change or addition to a future edition of the Media Relations Handbook, please contact us or complete our online suggestion form.

 

 

TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net. 

 

 

  URLs:  www.TheCapitol.Net/Publications/mediarelations_more.html
MediaRelationsHandbook.com

TCNMRA.com

Book Preview

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, by Bradford Fitch, Jack Holt Editor

See larger image






Find Media Relations Handbook in a library near you. 

Rave Reviews

"[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections."
-- CHOICE (click for full review)

 


"Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book."
-- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine, December 2004 (click to see full review - pdf
)

 


"Want to become a media relations ace? Here's expert advice.  The book is loaded with tips for corporate communicators as well.  Impact recommends it highly."
-- Impact (Public Affairs Council), July/August 2004

 


"The 'bible' of media relations and a must for anyone charged with the responsibility of successfully dealing with (and utilizing) the media for their agency, group, or cause."
-- Midwest Book Review, June 2004

 


"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike."
-- Municipal World, July 2004

 


"Great advice for beginners and experienced media hands. If you are a media relations professional--either beginner or seasoned veteran--this is the book for you. Brad Fitch, who spent many years fielding reporters' tough questions on Capitol Hill, has written a timely, practical guide to handling media relations that is filled with solid professional advice. What goes into a press release? How do you develop a strategic message? You've got a digital camera and a fax machine, but what else does your office need to effectively handle the media? Before you start talking to a reporter, do you know the difference between 'on the record,' 'off the record,' and 'background'? When there's an immediate crisis in your organization, what are the eight mistakes that you absolutely must avoid? How do you handle your paranoid boss when he or she has to confront the press? You'll find the answers to these and many other everyday problems in this book. Fitch also gives valuable advice on how to set up an effective website and how to use e-mail for optimum communications. Excellent book for professionals who work in federal or state agencies, trade associations, non-profits, state legislatures or Congress. It's the only handbook you'll ever need."

-- Dennis W. Johnson, college professor and former Capitol Hill senior staffer

 


"Provides valuable advice for those who flack for a living."
-- Roll Call, April 21, 2004, page 3 and page 22 (pdfs)

 


"A superb blend of theory and practice, written by someone who uses words like Gallup uses polls."
-- Steve O'Keefe,
author "Complete Guide to Internet Publicity" and Adjunct Faculty, Tulane University College

 


"Uncertain how to interest the press in your pressing issue?  Having difficulty preparing your media-unfriendly boss for a tough interview? Worried about the next communications crisis and how to handle it? Brad Fitch answers those questions and many more in this crisp, clear and completely useful book."
-- Tucker Carlson, TV analyst, author

 


"A seminar from TheCapitol.Net is one of the best ways to learn from the experts about how Washington really works. Now all that insight and information has been packed into this invaluable volume. I suggest you read it, and become your own expert."
-- Steven V. Roberts, syndicated columnist, TV and radio analyst, college professor

 


"Brad Fitch has performed an admirable public service by giving public relations students and professionals alike an indispensable tool. His book provides a road map on both the practicalities and principles of PR, and he shows that honest PR is not an oxymoron. Now it's up to all of us in the media and spin industries to keep our end of the bargain."
-- Ed Henry, Congressional Correspondent, CNN (formerly Senior Editor of Roll Call)

 


"This volume is an invaluable road map to the mean streets of a city where information is power and power is everything. Brad Fitch has written a rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."
-- Ann Compton, White House Correspondent, ABC News

 


"Media Relations Handbook is to political campaigns what The Art of War is to military campaigns: an essential strategic reference that winners should never be without."
-- James Carville, TV analyst, author


 

"In the Media Relations Handbook, author Brad Fitch effectively presents practical ideas and tips on how to properly conduct media relations. ... The book is a comprehensive and recommended read for anyone interested in learning more about public relations and how people and organizations should conduct their relationships with the media."
-- James J. Casey, Jr., Wisconsin Lawyer, April 2006

 


See more rave reviews of our publications.

 

Our Clients

Congressional Offices

Federal Agencies

Military

NGOs and Nonprofits

Diplomatic Corps

Fortune 500

Law Firms

Lobbying Firms

Labor Unions

Associations

 

 
FAQs Client Care Visiting Washington, DC General Links
Public Courses Payment, Cancellation and Substitution Custom Training, On-Site and Online Publications Capitol Learning Audio Courses TM - Limited License Congress and Washington, DC Policies Pre-filled Form W-9 (1-page PDF) Registration Information Payment, Cancellation and Substitution Policy Capitol Hill Hotels and Restaurants Maps and Directions Weather/Snow Policy What to Wear Where to Stay Return Policy Suggestion Forms General Information About DC How to Get Into, Around And Out Of Washington, DC Maps and Directions Books and Maps for Visitors Books for Children Museums, Memorials & Monuments Song, Dance & Theater Sports Beltway Map DC Weather About Us Congressional Glossary You Have Two Cows Privacy Notice Clients Faculty and Authors Links Research Links Contact Us
 
   

The Capitol.Net, Inc.

PO Box 25706, Alexandria VA 22313-5706
Phone: 202-678-1600     Email Us

Copyright © 1999-2023 by TheCapitol.Net, Inc. All Rights Reserved.