Effective Briefings
The Art of Persuasion

This course provides an in-depth overview of briefing preparation including research, audience analysis and the key components of a sound argument. Students receive a briefings worksheet providing structure to improve oral delivery. Sessions include professional persuasion tips that focus on both verbal and nonverbal communication techniques, and how to effectively manage Q&A sessions and use visual aids to maximize impact.

Participants deliver a short briefing followed by a Q&A session. The instructor shows you how to build on presentation strengths, improve weaknesses, and overcome nervousness.

This course strengthens skills in the art of persuasion and practical presentation, ideal for GS 13 through SES levels. It is designed to meet the executive core qualification, building coalitions/communications, by instructing students in ways to explain, advocate and present facts and ideas in a convincing manner.

---

Preparing and Delivering Congressional Testimony and Oral Presentations

Audio Courses - Course 1: Tips, Tactics & Techniques for Writing Congressional Testimony - Course 2: Effectively Using Persuasion in Your Oral Presentations - Course 3: Preparing for Congressional Oversight and Investigation - Course 4: Creating a Message That Resonates with Your Audience - Course 5: Keys to Effective Presentations

---

 

More Information
Agenda	When	Where	Related Training	Policies

The leadership competencies for this course include:

• Influencing
• Interpersonal Skills
• Strategic Thinking
• Written Communication
• Resilience
• Political Savvy

---

This sponsored course is tailored for your group's specific needs.

The program fee for sponsored courses includes program development, faculty, and course materials, presented in the DC area at your location, for up to 20 attendees. *  We will contact you after we receive your registration to finalize details.

See the FAQs About Sponsored Courses for more information.  

Government agencies: please see the GSA Schedule for our GSA contract pricing.

TheCapitol.Net, Inc.
Contract GS02F0192X  

Bring this course to your location. This course and any combination of its topics are available as custom on-site training for your organization. We have tailored our briefing and presentation courses for military officers, diplomats, attorneys, congressional fellows, and others in agencies, think tanks, and law and lobbying firms. For more information about how this training can help your members and staff, please contact our client liaison. Not enough people for a sponsored or custom course? See these Capital Learning Audio CoursesTM Capitol Learning Audio Courses Effectively Using Persuasion in Your Oral Presentations: A Trial Lawyer's Perspective Keys to Effective Presentations: Invigorate Your Delivery and Increase Your Confidence Business Etiquette: Keys to Professional Success

Course materials include "Common Sense Rules of Advocacy for Lawyers," by Keith Evans. "Not just for lawyers! Common Sense Rules of Advocacy for Lawyers contains valuable insights and practical lessons for anyone who advocates for a living, including mediators, facilitators, and others who may not readily admit to practicing the subtle art of advocacy." -- Steve Clymer, J.D., mediator, arbitrator, and facilitator with ACCORD Dispute Resolution Services, Inc.

Sample Agenda	Effective Briefings: The Art of Persuasion 8:30 am to 4:30 pm (networking lunch at approximately 12 noon)   Briefing Preparation All aspects of briefing preparation are discussed, including research, audience analysis, and the process of persuasion. Components of writing a sound argument are presented in detail including position, reasons, support, and explanation. Drafting the Briefing The session concentrates on drafting the document that summarizes the briefing. The instructor reviews a "briefing worksheet" and walks you through a framework for organizing the briefing that improves oral delivery. Effective Delivery Styles and Question and Answer Techniques Advice and techniques for overcoming nervousness and anxiety, including different effective delivery styles and how to make the best use of visual aids. The second part of this sesssion focuses on the "art" of responding to questions at briefings and the importance of preparing written "Q and A modules" for possible questions. Keys to Success and Simulated Briefing Exercise Participants prepare a short briefing on a work-related topic and deliver the briefing with a short Q&A session.  The instructor gives feedback on the following areas, reinforcing concepts taught during the morning session: Effective eye contact and body language Transitions and use of repetition Using persuasion to gain acceptance of your recommendation Using stem and enumeration phrases Don'ts-don't read notes; don't use technical jargon and acronyms; and don't be defensive handling Q&A This course and any of its topics are also available as custom, on-site training anywhere in the United States.   Do you need a training course we don't offer or coverage of an additional topic in this course? If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our online suggestion form.
Suggested Prerequisites	3 to 4 years of work experience. If you need help deciding which courses you should take based on your work experience or training, please contact us via email or phone: 202-678-1600.
Time and Dates	8:30 am to 4:30 pm This Sponsored Course Requires One (1) Day
Location	This course can be presented at your location in Washington, DC, or at a location in Washington, DC, that we provide.  * For a map with a brief list of hotels near the Capitol, click here. When we arrange space, we use these Washington, DC, locations.
Course Materials	Course materials include "Common Sense Rules of Advocacy for Lawyers," by Keith Evans.
Certificate of Training and CEUs	A Certificate of Training is available for this course. To get a Certificate of Training, your registration fee must be paid in full, and you must attend the entire course.   Approved for .7 CEUs from George Mason University.
Related Training	Advanced Media Relations Workshop Media Relations for Public Affairs Professionals Preparing and Delivering Congressional Testimony Speechwriting: Preparing Speeches and Oral Presentations Writing for Government and Business: Critical Thinking and Writing Writing to Persuade
Policies	See https://www.thecapitol.net/PublicPrograms/CoursePolicies_Sponsored.html All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.
FAQs	FAQs about our sponsored courses including suggested attire.
Program Fee and Registration	$11,875  - for up to 20 attendees *  The program fee includes program development, faculty, and course materials and presentation at your DC-area location for up to 20 attendees (sponsor provides classroom space, AV, and any breaks and lunch). For an additional fee, we can also provide classroom space in the DC area for up to 20 attendees, AV, breaks and lunch. We will contact you after we receive your registration to finalize details.  Registration and payment at least 3 weeks before the course is required so the program can be customized for your specific needs. For more information see FAQs About Our Sponsored Courses.  * = This course can be also presented outside the DC area. Contact us for details.      Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment.    Fax the completed form to us at 202-688-2424.    Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA  22313-5706
Available as custom, on-site training?	Yes.  This program can be tailored for on-site agency, association and corporate training.  Please call 202-678-1600 for information. Government agencies: please see the GSA Schedule for our GSA contract pricing. TheCapitol.Net, Inc. Contract GS02F0192X
Need more information?	Phone: 202-678-1600 Email: registrar -at- TheCapitol.Net Complete our online information request.
Non-Partisan	TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net.

URLs: www.thecapitol.net/PublicPrograms/presentations_executivebriefings.html
TCNEB.com
 TCNEEB.com

This Sponsored Course Requires One Day
8:30 am to 4:30 pm

   
Approved for .7 CEUs from George Mason University.

All of our courses and workshops include extensive interaction with our faculty, making our courses and workshops both educational and mini-consulting sessions with substantive experts.

Rave Reviews

"Excellent instructors."
-- Course Attendee

"Very interesting course."
-- Course Attendee

"This provided an excellent refresher on optimum presentation techniques that I can apply throughout the rest of my Washington visit and on into the normal workplace activities which follow."
-- Course Attendee, NASA

"Excellent!"
-- Course Attendee

See testimonials about our courses.