Advanced Media Relations: Balancing Your Resources, Your Office, and the Media
Take another look at what you're doing for your organization's communications strategies in a competitive environment.
The Evolving Internet: What This Means for the Public Affairs Professional
The Internet is the console to all communications in the digital age. Learn how public affairs professionals must adopt new ways of thinking, talking, and acting. Effective communication requires you to evaluate where your colleagues, clients, and competitors are on the Internet adoption curve, and to adjust your messages and methods of communication accordingly. During this session, find out where you stand as an Internet user.
The Public Affairs Professional's Digital Toolkit
Attendees share communications strategies and efforts that have worked for their organizations.
Different types of interviews and how to prepare your Principal for them (whether he/she is a "hog" or a "mouse").
Preparing for the Crisis: The Crisis Communications Plan
Attendees will have an opportunity to prepare a communications plan for one of the following crisis situations:
All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.
Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment.
Fax the completed form to us at 202-688-2424.
Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA 22313-5706
This Sponsored Course Requires Two Days
8:30 am to 4:00 pm
All of our courses and workshops include extensive interaction with our faculty, making our courses and workshops both educational and mini-consulting sessions with substantive experts.
"This training has been incredibly helpful."
-- Public Affairs Officer
"Very practical / useful information"
"I would strongly encourage my colleagues to take this course. Gave me more information in one day than I could've gotten in a year on my own. This course gave me new tools to help me focus my agency's messages."
-- Course Attendee, DSCA
"Terrific course. It exceeded my expectations."
-- Course Attendee
"It was an eye opener."
-- Public Affairs Specialist, USDA
"Very informative, interesting and helpful."
-- Course Attendee
"Well worth my time."
-- Director of Education, national association
"Gave me practical information I can use."
"It was valuable across the board. The strategy aspects of each speaker's presentation were particularly helpful. I will better be able to anticipate issues and develop communication plans."
-- Course Attendee, DoD/DSCA
Our faculty members all have a minimum of 10 years' experience working with the national media.
Select Previous FacultyJoseph Della VedovaMark Feldstein Karen FoerstelKent Jenkins, Jr.Steven KellerPeter LogeWilliam NoxonDavid Rehr
Our ClientsCongressional OfficesFederal AgenciesMilitaryNGOs and NonprofitsDiplomatic CorpsFortune 500Law FirmsLobbying FirmsLabor UnionsAssociations
Also See Additional Resources - from the Media Relations Handbook
Capital Learning Audio CoursesTM