Custom Training Information

Welcome and Introductions

The Internet is the console to all communications in the digital age. Learn how public affairs professionals must adopt new ways of thinking, talking, and acting in the digital age. Effective communication requires you to evaluate where your colleagues, clients, and competitors are on the Internet adoption curve, and to adjust your messages and methods of communication accordingly. During this session, you will find out where you stand as an Internet user.

• Email--bulk, viral, and internal
• Databases--diagnostic and interactive
• Blogs, bloggers, the blogosphere, and changes in the media ecosystem
• Social media: Twitter, Facebook
• Search engines: keys to advertising, agenda-setting, and research
• Online advertisements; banners, sponsored links, and how to buy them
• Audios (including podcasts), videos, and texts
• Online meetings, online organization of meetings, and social software: networking and grassroots mobilization
• Online fundraising
• Mobile communications devices: smart mobs and GOTV

• "Repurposing" your inventory in multiple versions for the Internet
• Learn when to entrust your network of members, supporters, and even visitors with the opportunity to create content for you.
• Content management techniques when your content and reputation get challenged
• Content management systems: what they are and how they help you find a balance between message control and network power.

• Personnel: pros and cons of dedicating a division to net services versus redefining everyone's job; outsourcing and supply-chaining
• Riding the traffic roller-coaster: how to prepare for and exploit spikes; identifying key feedback metrics and integrating them into performance reviews and strategic planning
• Budgeting: how often is upgrading necessary; do you need your own research and development
• The virtues of tinkering, tweaking, and controlled experiments

Lunch and breaks scheduled as appropriate

All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.
 

Sample agendas of different versions of our media training tailored for previous custom clients are available in Adobe PDF.

• 1-day for federal agency - How to Work with the Media

• 1-day for federal agency - Media and Testimony Skills

See our Sample Agendas page for more.
 

Usually requires 1/2 to 1 day.  

This program is usually held in Washington, DC.  It can be presented anywhere in the United States online.
 

The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us. 

We can also provide meeting space, online venue, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects program cost.
 

• Critical Thinking and Writing

• Grassroots Advocacy on the New Capitol Hill

• Preparing and Delivering Congressional Testimony

• Preparing for Congressional Oversight and Investigation

• Speechwriting

• Writing To Persuade
   

FEIN: 54-1917701     DUNS: 04-273-5071      CAGE: 1K5S4
 

• Essential Hill and Political Washington Web Sites

• Lobbying and Advocacy links

• Media Relations Handbook for Agencies, Associations, Nonprofits and Congress, by Bradford Fitch

• Politics and Political News

• Quick DC Links - Washington Essentials

• Capitol Learning Audio Courses: Media Training ^TM
   

• Phone: 202-678-1600

• Email: custom -at- TheCapitol.Net

• Complete our online custom program information request.