Planning, Preparing, and
Positioning Your Organization to Manage Crisis
intensive training helps your staff prepare for a crisis. We'll help
you plan and draft a crisis communications plan, establish an
internal crisis communications system, select the right spokesperson
and media center, and learn what to do when a crisis occurs.
Custom Training Information
Preparing for the Crisis: The Crisis Communications Plan
Conduct a vulnerability audit--what can go wrong and
who is best prepared to deal with it
Determine what is within your organization's control
and what's not
Sell your idea for a crisis plan to your
organization and principal
Get an agreement in advance on what assets and
personnel can be utilized during a crisis
Establishing an Internal Crisis Communications System
Why is an internal crisis communications system
Objections you may face to establishing a system
Value in establishing a system
Who should be on your crisis communications team and
what procedures should be enacted?
Develop your message
Emergency response materials: information brochures,
fact sheets, explanations of complicated technical
systems or in-house procedures
Emergency response drills
Selecting the Right Media Spokesperson
How to select the right media spokespersons
How to train potential media spokespersons
Prepare answers/key points in plain language
Selecting a Media Center
Placement of the media center: distance it from the
offices of the crisis communications team
Determine the locations for interviews and press
What to Do When a Crisis Occurs
Communicate immediately in order to control events;
tell the truth; don't overreach or speculate; and
provide factual information
Don't hide behind "no comment"
Types of Communications Crises in Public Affairs and How to
Attendees will have an opportunity to prepare a
communications plan for one of the following crisis
Breaks scheduled as appropriate
All custom training is tailored for each organization and
audience. Topics from this program are frequently
combined with topics from our other programs and can
also be combined with topics from your existing
See our Sample Agendas
page for more.
Basic understanding of media relations or
Relations for Public Affairs Professionals
This program is effective for between 10 and 35
This program can be designed and presented for
federal agencies, military departments, law
enforcement agencies, associations, and
selected client list includes clients who have
purchased custom training, sent staff to our public
programs and who have purchased our publications.
media and public affairs veterans all, have dealt
with numerous crises in their careers.
Course materials can include personal copy of the
Training Edition of
Media Relations Handbook for Agencies,
Associations, Nonprofits and Congress for
Length and Location
Usually requires 1/2 day to 2 days. Topics from this course
are frequently mixed with other topics for programs ranging
from 1 to 2 days in length.
This program is usually held in Washington, DC. It can be
presented anywhere in the United States and in many foreign
The fee for this program depends on the location,
number of attendees, length, and training materials.
Call us for details, or complete our
custom program information request for more
If you don't have enough people for a custom,
on-site program, you can still train your staff at
is included in the fee?
TheCapitol.Net tailors each program to meet your
training and educational objectives. Before we issue
a cost proposal,
we will work with you to tailor a program to meet
your training objectives.
fee includes pre-program development and design,
materials for your internal marketing and promotion,
all course materials, and
faculty chosen for your topic and your audience
at the time and location you choose.
Our custom program clients provide the
classroom/meeting space, all audio visual equipment,
any food and beverages, all registration functions,
and travel arrangements for attendees. When the
program is held outside the Washington, DC metro
area, travel arrangements for faculty can be made by
the client or by us.
We can also provide meeting space, audio visual
equipment, food and beverage, registration, and
travel arrangements, though this affects program
FAQs About Our Custom On-Site Training.
Payment methods we accept for custom training
include checks, and EFT/ACH.
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TheCapitol.Net, Inc., is a non-partisan small
business, and a Virginia corporation. We are
registered with CCR / SAM. See our
Capability Statement and our
About Us page for more details.
FEIN: 54-1917701 DUNS:
Essential Hill and Political Washington Web
Lobbying and Advocacy links
Media Relations Handbook for Agencies,
Associations, Nonprofits and Congress,
by Bradford Fitch
Politics and Political News
Quick DC Links - Washington Essentials
Capitol Learning Audio Courses: Media Training
Need more information?
Email: custom -at- TheCapitol.Net
online custom program information request.
TheCapitol.Net is a non-partisan firm, and the
opinions of its faculty, authors, clients and the
owners and operators of its vendors are their own
and do not represent those of TheCapitol.Net.
All custom training from TheCapitol.Net is tailored for each organization and
audience. Topics from this program can be combined with
topics from our other programs and with topics from your
existing training programs.
some of the attendees at our custom programs say about our custom training.
Our faculty for this program, Washington media and
public affairs veterans all, have dealt with
numerous crises in their careers.
To help you publicize and market a custom program to
your organization's audience, we can provide printed
materials and language for your own internal
promotion and publicity.