Writing to Persuade
Getting Sign-Off Hone Your Persuasive Writing Skills
Designed for advocates, attorneys, lobbyists, public affairs
professionals, and anyone who must persuade others using the
written word.
Do your staff suffer from "writer's block" when they are
asked to draft a one-page document, such as a position
paper, in a clear, cogent, yet persuasive manner? If your
answer is "yes", this one-day program is for them.
Our instructors will give your staff a practical framework
for persuasive writing and specific strategies for writing
persuasive documents through instruction and hands-on
exercises. This program will help your staff better write
any document where they must persuade others.
Our writing courses are designed for anyone who wants to improve their writing,
including agency staff who want to improve their writing and comply with the
Plain Writing Act of 2010 (H.R. 946)
and Executive Orders 12866, 12988, and 13563.
The
leadership competencies for this course include:
Influencing/Negotiating; Interpersonal Skills; Strategic
Thinking; Written Communication; and Political Savvy.
A custom training program is also available for agency staff
who write congressional correspondence:
Writing Congressional Correspondence.
More Information
Sample Agenda
Audience Level
Course Materials
Fee
Related
Training
Related Resources
Custom Training Information
Sample Agenda
Welcome and Introductions
Discussion: How Persuasion Works
Persuasion as identification
Substance and style
Networks: purposes, activities, documents
Research for Persuasive Writing
Researching the audience
Developing persuasive strategies
Writing One-Pagers
How one-pagers are read and used
Getting it down to the essentials
Visual design
Action Alerts that Prompt Effective Letters
How letters are read, used, and responded to
Writing effective letters
Designing the alert
White Papers
How white papers are read and used
Internal and external audiences for whitepapers
Developing main points and structuring the position
Techniques for sharpening or softening your message
Comments
Multiple audiences of comments
Structure, clarity, precision, and data
Testimony
How testimony is heard
Telling a persuasive story
Writing for the ear
Integrating Persuasion into Your Web Site
Website audiences
Applying persuasive strategies to your web presence
Lunch and breaks scheduled as appropriate
All custom training is tailored for each organization and
audience. Topics from this program can be combined with
topics from our other programs and with topics from your
existing training programs.
Sample Agendas
See our Sample Agendas page for more.
Audience Level
This conference is designed for all staff who need
to hone their persuasive writing skills.
Audience Size
This program is most effective for between 15 and 30
attendees.
Previous Clients
Variations of this program can be designed for
federal agencies, and law and lobbying firms.
Our
selected client list includes clients who have
purchased custom training, sent staff to our public
programs and who have purchased our publications.
Course Materials
Materials include a course manual.
Length and Location
Requires 1 to 2 days.
This program is usually held in Washington, DC. It can be
presented anywhere in the United States and in many foreign
countries, and online.
Fee
The fee for this program depends on the location,
number of attendees, length, and training materials.
Call us for details, or complete our
custom program information request for more
information.
What
is included in the fee?
TheCapitol.Net tailors each program to meet your
training and educational objectives. Before we issue
a cost proposal,
we will work with you to tailor a program to meet
your training objectives.
The
program
fee includes pre-program development and design,
materials for your internal marketing and promotion,
all course materials, and
faculty chosen for your topic and your audience
at the time and location you choose.
Our custom program clients provide the
classroom/meeting space, all audio visual equipment,
any food and beverages, all registration functions,
and travel arrangements for attendees. When the
program is held outside the Washington, DC metro
area, travel arrangements for faculty can be made by
the client or by us. We can also present this
custom program online.
We can also provide meeting space or the online
venue, audio visual
equipment, food and beverage, registration, and
travel arrangements, though this affects program
cost.
FAQs
See
FAQs About Our Custom On-Site Training.
Payment
Payment methods we accept for custom training
include checks and EFT/ACH.
Related Custom Training
Advanced Media
Relations
Critical Thinking and
Writing
Drafting Effective Federal Legislation and
Amendments
Effective Executive Briefings
Preparing and
Delivering Congressional Testimony
Preparing for Congressional Oversight and
Investigation
Speechwriting: Preparing Speeches and Oral
Presentations
Technical Writing
Writing Congressional Correspondence
About Us
TheCapitol.Net, Inc., is a non-partisan small
business, and a Virginia corporation. We are
registered with CCR / SAM. See our
Capability Statement and our
About Us page for more details.
FEIN: 54-1917701 DUNS:
04-273-5071 CAGE:
1K5S4
Related Resources
Capitol Learning Audio Courses: Communication
and Advocacy TM
Common Sense Rules of Advocacy
Essential Washington
and Hill Web Sites
Legislative Drafter's Deskbook
Quick DC Links - Washington Essentials
Testifying Before Congress
The Business Writer's Handbook
Need more information?
Phone: 202-678-1600
Email: custom -at- TheCapitol.Net
Complete our
online custom program information request.
Non-Partisan
TheCapitol.Net is a non-partisan firm, and the
opinions of its faculty, authors, clients and the
owners and operators of its vendors are their own
and do not represent those of TheCapitol.Net.
All custom training from TheCapitol.Net is tailored for each organization and
audience. Topics from this program can be combined with
topics from our other programs and with topics from your
existing training programs.
Rave Reviews
"Good set of tips & resources I can use going
forward--appreciate the real-life examples."
"Both instructors were great! I really enjoyed and learned a
lot in this class."
See
what
some of the attendees at our custom programs say about our custom training.
Faculty
An experienced writer/ editor teaches this course.
Internal Marketing
To help you publicize and market a custom program to
your organization's audience, we can provide printed
materials and language for your own internal
promotion and publicity.
Our Clients
Congressional Offices
Federal Agencies
Military
NGOs and
Nonprofits
Diplomatic Corps
Fortune 500
Law Firms
Lobbying
Firms
Labor Unions
Associations
