Press Conferences and Media Interviews for
Scientists and Engineers
With
Bill Noxon
When to hold a press conference--is there news?
Who's on stage?
Press conference checklist
Preparation tips
Follow-up strategy
Steps for media interview preparation -with the
reporter -with your office
Developing the message; staying on point; and going on
the offensive
Developing positive interview answering skills
Mastering the art of transitioning
Tips for the principal
Recorded 2007 ISBN 10: 1-58733-057-1
Total run time: 63 minutes 0571
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