Media Relations: Capitalizing on Your
Resources, Your Office, and the Media
No longer for sale
As a media relations professional, you operate in a very competitive
environment. Have you examined your organization's communications
strategies to see if you are maximizing your resources? During this
audio course, our experienced faculty discuss:
Targeting the right audience
Educating your internal audience
Capitalizing on your web strategy
Going beyond "cute" when crafting an informative press
Using tracking, monitoring, and evaluating to build on your
Recorded 2007 ISBN 10: 1-58733-067-9
Total run time: 72 minutes 0679
This Audio Course is sold with a Limited License.
and Course Materials
MP3 format plays in all CD/DVD drives and many CD
players. Includes course materials.
Audio Course on CD: $77. CD
includes MP3 audio file and course
materials in Adobe PDF
shipping and handling (10% of order, $10 minimum)
Download Now MP3 and PDF
Download this course: 17.6 MB ZIP file.
Downloaded file is in compressed ZIP format, and
includes the audio in MP3 format and the course
materials in Adobe PDF
. Includes course materials.
Download this Audio Course now: $47.
FAQ on Downloads >
Lobbying and Advocacy
Relations Handbook for Agencies, Associations, Nonprofits and
Related Audio Courses
Message That Resonates with Your Audience
Crisis Communications: Establishing an Internal Crisis
Crisis Communications: Hoping That It Will Never Happen, But
Glad You Planned For It
How to Organize a
Capitol Hill Day
Media Works and How to Work the Media
Media Relations for the
Public Affairs Professional, A Seven Course Series
Media Relations: Merging Policy and Media Strategies
Media Relations: Secrets to Changing Nattering Nabobs of
Negativism into Perky Purveyors of Positivism
Media Relations for
PACS in a Nutshell
Press Conferences and Media Interviews for Scientists and
Public Affairs Primer for Nonprofits and Associations
complete list of Capitol Learning
Don't see the topic you need?
If you have suggestions for Capitol Learning Audio Courses you would
like to see us offer, please
contact us or complete our
online suggestion form.
TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA 22313-5706
FEIN/TIN: 54-1917701 Registered in CCR / SAM
Produced for portable, convenient learning anytime--while driving or
commuting, exercising or running errands--Capitol Learning Audio Courses range
between 1/2 hour and 2 hours in duration and include course materials.
All of our audio courses are available on
audio CD and most are also available as online downloads from our web
site at FastSpring.com.
The audio track is in MP3 format, and both CDs and online downloads include
Audio Course Evaluation Form
audio course evaluation form is online here.