How new technology has changed the media, and how you need
The mindset of, and tips for dealing with reporters
Deadlines and lead time
Getting the media interested in your organization and your
Different approaches for pitching to TV, print, and radio
What the media can do for you
Characteristics of organizations that effectively use the
Recorded 2007 ISBN 10: 1-58733-066-0
Total run time: 84 minutes 0660
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Relations Handbook for Agencies, Associations, Nonprofits and
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