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For Immediate Release

Chug Roberts
Phone: (202) 678-1600
Fax: (202) 466-5370
Email: MediaHandbook -at-
Web Site:

First Practical Guide to Media Relations Released By TheCapitol.Net

ALEXANDRIA, VA -- April 19, 2004 -- TheCapitol.Net today released the most comprehensive, one-volume guide ever produced for public relations professionals, providing government agencies, trade associations, nonprofits, and national elected officials a practical guide to media relations.

The 368-page "Media Relations Handbook for Agencies, Associations, Nonprofits and Congress" is available at

The Media Relations Handbook, with a foreword written by former White House Press Secretary Mike McCurry, includes tips, checklists and examples which will guide both beginner and experienced public relations professionals. Ed Henry, Senior Editor of Roll Call, says the Handbook gives, "public relations students and professionals alike an indispensable tool."

The 13-chapter handbook includes such items as:

- Comprehensive guidance on talking to reporters, including subtle insight on how to determine a reporter's interest, and a list of the most common problems public relations professional face in dealing with reporters;

- How to deal with a boss who is a media hog, a media mouse, or just plain paranoid;

- How to develop a communications plan;

- Case studies of the best and worst in crisis communications;

- A chapter in "Honest Spin," the ethics of public relations;

- The 13 Rules of Media relations.

"This volume is an invaluable roadmap to the mean streets of a city where information is power and power is everything," says Ann Compton, White House correspondent for ABC News. "Brad Fitch has written a rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media."

The author, Brad Fitch, is a Washington, DC media relations expert with over 15 years of experience. Currently, Fitch is Deputy Director for the Congressional Management Foundation (CMF) <>. Prior to his current position, Fitch spent 13 years on Capitol Hill as a press secretary, communication director, and legislative director for four members of Congress on the House and Senate sides. He also worked for four years as a television and radio reporter, and has been an adjunct instructor in journalism and public relations at American University since 1995.

TheCapitol.Net is a privately held, non-partisan publishing and training company based in Alexandria, VA. TheCapitol.Net offers non-partisan media, legislative, budget and advocacy training and information for thousands of government and business leaders each year.

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Last edited: April 19, 2004