• Media Relations for Public Affairs Professionals
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• "Media Relations Handbook for Agencies, Associations, Nonprofits and Congress", by Brad Fitch
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"Media Relations Handbook for Agencies, Associations, Nonprofits and Congress," by Brad Fitch (TheCapitol.Net 2004). Next to the AP Style Guide, this is the most valuable reference work a public affairs officer, press secretary, or Beltway PR professional could possess.

"Complete Guide to Internet Publicity," by Steve O'Keefe (John Wiley & Sons e-book 2002). "Provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns."

"Feeding the Media Beast: An Easy Recipe for Great Publicity," by Mark Mathis (Purdue University Press, 2002). "Straightforward and 'user friendly' guide to getting good press in good quantities."

(Title descriptions are from Amazon.com unless otherwise indicated.)
 

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URL:   www.TheCapitol.Net/Research/mediarelations.htm   Last updated: March 13, 2008