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Media Relations Handbook
for Agencies, Associations, Nonprofits and Congress
§ 8.99 Chapter Summary: Interview
Preparation
| § 8.99 Chapter Summary: Interview
Preparation |
- Before setting up an interview
between a reporter and your principal, assess the reporter's
questions. Find out what the reporter knows, and confine the time
limit of the interview in a way that benefits your principal or
organization. (§ 8.2)
- Prior to an interview, coordinate with other staff and create
talking points. If appropriate, create exact sound bites and quotes
for the principal to memorize. (§ 8.4)
- Conduct preparation sessions with the principal before interviews.
Only include in these sessions personnel who understand the media and
message goals. (§ 8.6)
- When preparing for an interview that could result in a negative
story, engage in additional research; conduct additional preparation
sessions; and prepare the principal to refocus hostile questions.
(§ 8.8)
- When handling ambush interviews, principals should try to keep the
encounter professional, pleasant, and short. (§ 8.10)
- Use professional media trainers if the budget allows. They are often
viewed more credibly by the principal, and can say things to him you
can't. (§ 8.11)
- Monitor all interviews. Pay attention for factual errors made by the
principal and correct them immediately after the interview is
completed. (§ 8.12)
Media Relations
Handbook
By Brad Fitch
Foreword by Mike McCurry
Contributing Author: Beth Gaston
$45
Plus shipping and handling (6% of order, $7.95 minimum).
Ships within 1 business
day
Hardbound: 368 pages
ISBN 10: 1587330032
ISBN 13: 978-1-58733-003-2
LCCN: 2003113070
OCLC: 54982382
Published 2004
Dimensions: 7.2 x 10.25 x
1.1
Weight: 2.1 pounds
Discount for bookstores and classroom use.
VA sales tax added when shipped to VA address.
Publication descriptions and Order form (10-page pdf)
URLs:
www.TheCapitol.Net/Publications/mediarelationsSampSec8_99.html
www.MediaRelationsHandbook.com
Last updated:
January 01, 2008
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