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Media Relations Handbook
for Agencies, Associations, Nonprofits and Congress
§ 2.14 Press Conference Checklist
| § 2.14 Press Conference Checklist |
Below is a checklist for preparing for
a press conference or press event. This list covers the logistics of a
press conference after the topic and message have been determined.
These tasks should not be performed by just one person, and do not all
need to be done by public relations staff. However, a public relations
specialist should at least oversee all aspects of the planning,
preparation, execution, and follow-up of the event.
Planning
• Determine target media list
• Draft advisory
• Vet advisory with policy staff
• List possible locations
• Scout possible locations
• Select location (include alternative rain location if outdoors)
• List possible guest speakers
• Vet possible guest speakers
• Select guest speakers and determine speaking lineup
Preparation
• Issue press advisory
• Conduct follow-up phone calls to media and pitch event
• Prepare and review principal's talking points or remarks
• Draft press release and other media kit materials
• Vet materials with policy staff
• Review media kit materials
• Print and collate media kits
• Coordinate preparation of any additional props or tools (charts,
PowerPoint, etc.)
• Confirm attendance and talking points of guest speakers
• Review event/room set-up
• Arrange/review media monitoring procedures
• Coordinate in-office photography
Execution
• Collect list of all press attendees
• Identify special needs of reporters (post-event interviews,
post-event information requests)
• Distribute press release to target media list (done simultaneously
as event occurs)
Immediate Follow-Up (Same Day)
• Respond to reporters' requests for additional information
• Conduct follow-up interviews
• Draft initial summary of coverage, including names and
organizations of attending reporters
Long-Term Follow-Up
• Collect clips and video of event
• Prepare report summarizing coverage
Media Relations
Handbook
By Brad Fitch
Foreword by Mike McCurry
Contributing Author: Beth Gaston
$45
Plus shipping and handling (6% of order, $7.95 minimum).
Ships within 1 business
day
Hardbound: 368 pages
ISBN 10: 1587330032
ISBN 13: 978-1-58733-003-2
LCCN: 2003113070
OCLC: 54982382
Published 2004
Dimensions: 7.2 x 10.25 x
1.1
Weight: 2.1 pounds
Discount for bookstores and classroom use.
VA sales tax added when shipped to VA address.
Publication descriptions and Order form (10-page pdf)
URLs:
www.TheCapitol.Net/Publications/mediarelationsSampSec2_14.html
www.MediaRelationsHandbook.com
Last updated:
January 01, 2008
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