A

"A" Section editor, 5.2
AC Nielsen Company, 5.6
Adversarial crises, 12.5, 12.9
Advisories, press, 2.7, 2.8
Agencies. See Federal agencies
American Association of Health Plans, 6.5
American University, 13.1
Aramony, William, 12.3
Asset inventory, 1.7, 1.8
Assignment editor, 5.2, 5.6
Assistant editor, 5.2
Assistant producer, 5.6
Associated Press (AP), 5.2
   daybook, 5.5, 5.9
Associated Press Stylebook, 2.2

B

Backgrounders, 2.9
Bacon's Media Directories, 1.11
Baker, Russell, 4.2
Begala, Paul, 3.5
Bennett, Lance, 6.17
Bloomberg News, 5.2
Bobby Approved, 6.9
Boyd, Wes, 6.15
Brandeis, Justice Louis D., 11.2
Broadcast consultant, 10.3
Brokaw, Tom, 11.11
Brown University's Taubman Center for Public Policy and American Institutions, 6.7
Budget, 1.7
Burke, James, 12.7, 12.15
Burrelle's Media Directory, 1.11
Bush, President George, 7.3
Bush, President George W., 6.5, 8.12, 9.8, 10.5

C

Cameraman, 5.6
Campaign, 3.3
Campaign messages, 3.2, 3.5
Campaign team, 10.2
   consultants, 10.3
   relationship with, 10.2, 13.4
Campaigns, political. See Political campaigns The Capital Source, 1.11
Carter, President Jimmy, 5.6
Carville, James, 3.5
CBS/New York Times, 13.2
Center for Consumer Freedom, 6.14
Chung, Connie, 12.13, 12.16
Citizens Against Government Waste, 3.4
"A Citizen's Guide on Using the Freedom of Information Act and the Privacy Act of 1974 to Request Government Records," 11.7
City editor, 5.2
Clinton, Hillary, 12.10
Clinton, President Bill, 3.4, 3.7, 6.5, 7.3, 7.4, 9.7, 9.8, 10.5, 12.10, 13.5
CNBC, 5.8
CNN, 5.8, 5.11
CNN.com, 6.15
Collaborative Web Development: Strategies and Best Practices for Web Teams, 6.5
Communications, 2.1. See also Crisis communications; Online communications; Oral communications; Written communications
   evaluating, 2.23
   information sources, 9.2
   photography, 2.15
   readability of, 2.3
   tracking system for, 2.23
   translating information, 9.3, 9.4, 9.5
Communications Ethics, 13.2
Communications plan, 3.1. See also Message action plan, 3.8
   allies, 3.8
   contingency plan, 3.8
   development of, 1.14, 3.8
   making message meaningful, 3.12
   milestones, 3.8
   objectives, 3.8
   opportunities, preparing for, 3.11
   S-E-D-A-T-E, 3.10
   unforeseen circumstances and, 3.9
Communicators Guide for Federal, State, Regional, and Local Communicators, 11.3, 12.1
Complete Guide to Internet Publicity, 6.13
Computers, 1.7
Condit, Gary, 12.2, 12.13, 12.15, 12.16
Congressional Management Foundation, 6.6
Congress Online Project, 6.6, 6.7, 6.12, 6.14
Consultants, 10.3
Consumer crisis, 12.6
Cook, Ken, 6.16
Cookies, 6.10
Council for Excellence in Government, 6.11
CQ (Congressional Quarterly) Weekly, 10.6
Crises
   adversarial crises, 12.9
   image crises, 12.10, 12.12, 12.13, 12.14
   preparation for, 12.2
   recognition of, 12.3, 12.4
   systemic crises, 12.6, 12.7
   travel and, 12.11
   types of, 12.5
Crisis communications, 12.1. See also Crises
   adapting organization for, 12.3
   internal system in, 12.2
   mistakes to avoid, 12.15
   motive and, 12.16
   spokesperson, 12.2
   web site use in, 6.15, 12.8
Crisis communications plan, 12.2

D

Darman, Dick, 5.6
Database software, 1.7
Davis, Sid, 5.6
Daybooks, 5.5, 5.6, 5.9
Dealing Effectively With the Media, 8.3
Dean, Howard, 6.5
Department of Housing and Urban Development, 6.6
Designing web sites to maximize press relations, 6.14
Direct mail
   effective, 2.17
   elements of, 2.16
   targeting with, 2.16
Direct-mail consultant, 10.3
Donaldson, Sam, 8.10
Dow Jones Newswires, 5.2

E

Editor, 5.2, 5.6
Election campaigns. See Political campaigns
Email, 1.7
   address, value of, 6.12, 6.15
   contents of, 6.13
   details in, 6.13
   frequency of, 6.13
   length of, 6.13
   opt-in for, 6.13
   press releases, 2.5
   principles of, 6.12
   versions of, 6.13
   web site link on, 6.13
Embargoes, 4.14
Employee crisis, 12.6
Energy.gov, 6.5
E-newsletters, 6.13
Environmental Working Group (EWG), 6.16
Ethics, 13.1, 13.7
   anonymity, use of, 13.4
   avoidance and, 13.5
   choices and, 13.5
   compliance and, 13.5
   current environment for, 13.2
   duties, 13.3
   employer, duty to, 13.3
   ignorance and, 13.5
   interactions with political campaigns, 10.6, 13.4
   in language use, 13.4
   lying for principal, 13.4
   misappropriation of credit, 13.4
   Public Relations Society of America Code of Ethics, 13.3, 13.6, Appendix 3
   resignation and, 13.5
   self, duty to, 13.3
   society, duty to, 13.3
   sources for, 13.6
Executive producer, 5.6
Exxon Valdez disaster, 9.7, 12.5, 12.7

F

Facilities crisis, 12.6
Factiva, 1.7
Federal agencies, 11.1
   accuracy of communication from, 11.2
   bureaucracy of, 11.2, 11.4
   civil service employees, 11.8
FOIA officers, 11.6
FOIA requests, 11.6
   Hatch Act applicability, 11.8, 11.9
   information flow in, 11.5
   media coverage of, 11.10
   political appointees, 11.8
   public service campaigns, 11.10

   references, 11.7
Federal Communications Act of 1934, 2.22
Ferraro, Geraldine, 12.10
Firestone, 12.12
First.gov, 6.5
Flesch, Dr. Rudolph, 2.3
Flesch Reading Ease, 2.3
"FOIA Reference Guide, revised December 2002," 11.7
Fose, Max, 6.15
Fox News, 5.8
Frank, Barney, 12.13
Freedom of Information Act (FOIA)
   exemptions, 11.6
   questions and answers, Appendix 4
   requests, 8.2, 11.6

   references, 11.7

G

Gallup Poll, 13.2
Gebbie Press, 1.11
General Accounting Office, 11.6
General consultant, 10.3
George Washington University, 6.15
   Institute for Politics, Democracy, and the Internet, 6.12
Gephardt, Dick, 12.13
Gingrich, Newt, 3.7, 10.5
Glass Houses: Congressional Ethics and the Politics of Venom, 12.4
Glossary, Appendix 2
Goals of office, 1.5, 6.5
Gobie, Steve, 12.13
Gold, Victor, 4.16
Goldschmidt, Kathy, 6.6
Gore, Vice President Al, 9.7, 10.4, 10.5, 12.9
Government Executive Magazine, 6.5
Government Guide, 6.6
Grant, Jerry, 1.15
Grassroots lobbying, 6.15, 6.16
Gulick, John, 9.7

H

Hager, Bob, 5.6
Hall, Tony, 12.11
Hardball, 10.8, 12.15
Hatch Act, 11.8, 11.9
"Hatch Act for Federal Employees," 11.8
House Committee on Standards and Official Practices, 12.14
   "Campaign Booklet," 10.6
House Republican Conference web site, 6.5
"How to Work with the Media," 8.3
Hughes, Karen, 9.8
Hutchison, Senator Kay Bailey, 6.14

I

Image crises, 12.5, 12.10
   avoiding, 12.11
   case studies, 12.13
   disclosure in, 12.10
   management of, 12.12
   methods for handling, 12.10
   wrongly accused, 12.14
Imus, Don, 5.11
Information
interpreting, 9.3, 9.4
   sources of, 9.2
Institute for Politics, Democracy, and the Internet, 6.12
Internal politics, 1.13
Interviews, 8.1
   ambush, 8.10
   factual errors in, 8.12
   in-office, 8.9
   logistics of, 5.6, 8.2
   media training, 8.11
   monitoring, 8.12
   negative, 8.8
   preparation for, 8.3, 8.4, 8.5
   preparation sessions, 8.6
   question assessment, 8.2
   radio, 5.10, 5.11
   radio feed, 2.19
   refocusing phrases, 8.8
   sound bites, 8.4
   tape recording, 8.12
   telephone, 8.9
   television, 5.6, 8.7, 8.10
   television feed, 2.20
Issues, familiarity with, 1.6
It's Not What You Say, It's How You Say It, 2.12

J

Johnson & Johnson, 9.7, 12.7, 12.15

K

Kalb, Bernard, 13.5
Kasich, John, 10.5
Kennedy, President John F., 3.12
King, Larry, 5.11

L

Lawyers, 9.7, 12.7, 12.15
Leaks to media, 9.8, 13.4
Lend Me Your Ears: Great Speeches in History, 2.12
Letters to the editor, 2.11
Levy, Chandra. See Condit, Gary
Lexis-Nexis, 1.7
Liddy, G. Gordon, 5.11
Limbaugh, Rush, 5.11
Lincoln, President Abraham, 9.2
List. See Press list
Luntz, Frank, 10.5

M

Magazines. See Print medium
Mail, direct, 2.16, 2.17
Mankiewicz, Frank, 13.2
   2000 McCain for President campaign, 6.5, 6.15
McCurry, Mike, 1.2, 4.7, 7.4, 13.1, 13.5
McKinsey & Company, 6.4
McMillen, Tom, 1.15
Media, 5.1. See also Print medium; Radio; Reporters; Television; Web sites news sources, 5.3
rules for relations with, Appendix 1
   web media versus traditional media, 6.2, 6.3
Media directories, 1.11
Media tours, 1.12
Mediasmart: How to Handle a Reporter by a Reporter, 8.3
Meetup.com, 6.5
Mentors, 1.15
Message, 3.1, 3.2. See also Communications plan
   campaign, 3.2, 3.5
   internal conflicts, 9.6
   limits of, 3.7
   meaningful, 3.12
   in political campaigns, 10.4
      strategic, 3.2, 3.4
   on web sites, 6.2
Message box, 3.6
Microsoft Word, 2.3
Minneapolis Star Tribune, 4.12
Minnesota News Council, 4.11
Mothers Against Drunk Driving, 3.4
Moveon.org, 6.5, 6.15
Moynihan, Senator Daniel Patrick, 2.10
MSNBC, 5.8
Murrow, Edward R., 4.10

N

National Association of Government Communicators Code of Ethics, 13.6
National editor, 5.2
National Rifle Association, 6.15
Negative publicity
   handling, 4.7
   interviews, 8.8
   motives in, 7.4
   written statements for, 4.8
News director, 5.6
The News Media Yellow Book, 1.11
Newsletters, 2.18
Newspapers. See Print medium
Nielsen Norman Group, 6.14
Nielsen, Jakob, 6.6, 6.13
Nixon, President Richard, 9.8
North, Ollie, 12.16
"The Note," 6.13
Numbers
   translating, 9.3, 9.4
   using, 9.5

O

Off the record, 4.12, 4.13
O'Keefe, Steve, 6.13
On background, 4.12, 4.13
On deep background, 4.12, 4.13
Online communications, 6.1. See also Email; Web sites
   communicators' goals in, 6.4
   connection to off-line world, 6.5, 6.15
   cookies, 6.10
   future of, 6.17
   goals in, 6.4
   grassroots lobbying with, 6.15, 6.16
   internal cooperation in, 6.5
   internal leadership in, 6.5
   leadership support in, 6.5
   principles of, 6.5
   privacy, 6.11
   strategic vision and, 6.5
   traditional media compared, 6.2, 6.3
   visitors' goals in, 6.4
Op-eds, 2.10
Oral communications. See also Interviews press conferences/events, 2.13, 2.14
   public service announcements, 2.22
   radio feed, 2.19
   speeches, 2.12
   television feed, 2.20
   video news releases, 1.7, 2.21
Organization. See also Federal agencies; Principals
   historical record of, 1.4
   information sources within, 9.2
   internal politics of, 1.13
   interpreting information, 9.3
   lawyers within, 9.7
   leaks to media, 9.8
   lying for, 13.4
   message conflicts within, 9.6
   motivating staff with press
   coverage, 9.11
   strategic goals of, 1.5
    trial balloons, 9.9

P

Paul Galvin Library, 11.7
Pew Center for The People and The Press, 10.5
Pew Internet and American Life Project, 6.4
Photographer, 5.6
Photography, 2.15
Poindexter, John, 13.5
Political campaigns, 10.1
   attacks against official activities, 10.8
   campaign team, relationship with, 10.2, 13.4
   consultants, 10.3
   interactions with campaign team, 13.4
   policy message and campaign message, 10.4
   policy positions, 10.5
   polls effect on, 10.5
   press clippings and, 10.7
   self-research, 10.6
Politics Online Conference, 6.15
Pollster, 10.3
Positioning, 3.4
Positioning, 3.4
Powell, Colin, 2.13
"Preparing and Delivering Congressional Testimony," 11.8
Press advisories
   format, 2.7
   sample, 2.8
Press conferences/events
   checklist, 2.14
   elements of, 2.13
Press list, 4.2
   building, 1.9
   checklist, 1.10
   media directories, 1.11
Press releases
   elements of, 2.4
   email, 2.5
   sample, 2.6
Press secretaries, 1.1
   convictions of, 1.2
   mentors, 1.15
   predecessor, relationship with, 1.4
   rogue, 9.10
Principals, 7.1
   angry, 7.7
   historical record of, 1.4
   lying for, 13.4
   paranoid, 7.4
   position of, 1.4
   publicity hounds, 7.5
   publicity-shy, 7.6
   relationship with, 1.3, 7.2
   reporter relationship with, 7.8
   strategic goals of, 1.5
   strengths of, 7.3
   understanding, 7.9
   weaknesses of, 7.3
Print medium. See also Reporters daybooks, 5.5
   deadlines for, 5.2
   decision making for, 5.2
   fixing stories in, 5.4
   impact of, 5.2
   pitching to, 5.2
   value of, 5.2
   wire services, 5.2
Privacy, online, 6.11
Producer, 5.6
Public Affairs Council, 6.7
Public Agenda Online, 10.5
Public Citizen, 6.14
Public Relations Ethics, 12.7, 13.3
Public Relations Society of America
Code of Ethics, 13.3, 13.6, Appendix 3
Public service announcements (PSAs), 2.22
The Public Speaker, the Public Listener, 2.12
Publisher, 5.2

R

Radio, 5.10
   deadlines for, 5.10
   decision making for, 5.10
   impact of, 5.10
   interviews, 5.10, 5.11
   pitching to, 5.10
   talk shows, 5.11
   value of, 5.10
Radio feed, 2.19
Ratings, 5.6, 5.7
Rawl, Lawrence, 12.7
Reagan, President Ronald, 3.2, 12.7
Rehabilitation Act of 1973, 6.9
Reporters, 4.1. See also Interviews on background, 4.12, 4.13
   biased, 4.10, 4.11
   communication with, 4.6
   on deep background, 4.12, 4.13
   disagreements with, 4.9
   embargoes, 4.14
   interest level of, 4.4
   negative stories, 4.7, 4.8
   off the record, 4.12, 4.13
   pitching story to, 4.2, 4.3
   principal, relationship with, 7.8
   print, 5.2
   problems with, 4.10
   questions by, 8.2
   relationship with, 1.12, 4.16
   specialty press, 4.15
   telephone calls with, 4.5
   television, 4.10, 5.6
   trade press, 4.15
Reporting Live, 5.6
Resignation, 13.5
Resource assessment, 1.7, 1.8
Reuters, 5.2, 5.5
"The Rise of the E-Citizen: How People Use Government Agencies' Web Sites," 11.2
Robb, Senator Chuck, 13.5

S

Schabowski, Gunter, Epilogue
Section 508 Resources, 6.9
Section editor, 5.2
Self-research, 10.6
Senate Select Committee on Ethics' "Ethics Manual," 10.6

7-Up, 3.4
Shadow: Five Presidents and the Legacy of Watergate, 12.4
Shares, 5.7
Shea, David, 9.7
Sierra Club, 3.2
Smith, James, 6.5
Software, 1.7
Specialty press, 4.15
Specter, Arlen, 12.11
Speeches, 2.12
Spin, 3.1. See also Message

Stahl, Lesley, 5.6
Strategic goals, 1.5, 6.5
Strategic messages, 3.2, 3.4
Stylebooks, 2.2
Sununu, John, 12.11
Sweeps weeks, 5.6
Systemic crises, 12.5
   case studies, 12.7
   communication in, 12.6
   focus during, 12.6
   methods for handling, 12.6
   types of, 12.6

T

Talk shows, 5.8, 5.11
Telephone calls, 4.5
Telephone interviews, 8.9
Television, 4.10, 6.2
   "back of the head" shots, 8.10
   cable news networks, 5.8
   deadlines for, 5.6
   decision making for, 5.6
   facilities for, 1.7
   impact of, 5.6
   interviews, 5.6, 8.7, 8.10
   pitching to, 4.2, 5.6
   ratings, 5.6, 5.7
   talk shows, 5.8
   value of, 5.6
   when to pitch to, 5.9
Television feed, 2.20
TheCapitol.Net, 8.11, 11.8
Thornburgh, Attorney General Richard, 3.5
Time, 13.4
Trade press, 4.15
Transportation Security Administration, 3.4
Travel scandals, 12.11
Trial balloons, 9.9
Trippi, Joe, 6.5
Tully, Paul, 3.2, 3.6
Tylenol killings, 9.7, 12.7, 12.15

U

United Press International (UPI), 5.2
   daybook, 5.5
United States Government Printing Office Style Manual, 2.2
United Way, 12.3
U.S. Office of Special Counsel, 11.9
US Newswire, 5.5
Usability.gov, 6.6
UseIt.com, 6.6
"Using the Freedom of Information Act: A Step-by-Step Guide," 11.7

V

Vaughn, James, 6.6
Video news releases (VNRs), 1.7, 2.21
Viral marketing, 6.12
Voting record, 10.6

W

The Wall Street Journal, 2.10
The Washington Post, 7.4
Watkins, David, 12.11
Web Accessibility Initiative (WAI), 6.9
Web sites, 1.7. See also Online communications
   accessibility of, 6.9
   adjusting, 6.8, 6.15
   audience for, 6.6
   building, 6.6
   content of, 6.6
   creativity in, 6.15
   crisis management with, 6.15, 12.8
   directing people to, 6.15
   email link for, 6.13
   federal agency, 11.2
   innovations in, 6.6
   interactivity in, 6.6
   as journalist resource, 6.14
   listings of, 6.7
   online media kits on, 6.14
   organization facts on, 6.14
   position statements on, 6.14
   public relations contact information on, 6.14
   tracking, 6.8
   usability of, 6.6
Webby Awards, 6.7
Westlaw, 1.7
White, Thomas, 12.11
Williams, Senator Harrison, 4.7, 13.5
Win Without War, 6.15
Winning PR in the Wired World, 6.5, 6.17
Wire services, 5.2
Wofford, Harris, 3.5
Wooten, James, 4.16
Word processing software, 1.7
World Wide Web Consortium's (W3C) Web Accessibility Initiative (WAI), 6.9
Written communications, 2.2
   backgrounders, 2.9
   direct mail, 2.16, 2.17
   instead of interview, 4.8
   letters to the editor, 2.11
   newsletters, 2.18
   op-eds, 2.10
   press advisories, 2.7, 2.8
   press releases, 2.4, 2.5, 2.6
   readability of, 2.3
   speeches, 2.12
   style of, 2.2
WTOP-AM, 5.10