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Lobbying and Advocacy
Winning Strategies, Resources, Recommendations, Ethics and Ongoing Compliance for Lobbyists and Washington Advocates
The Best of Everything Lobbying and Washington Advocacy
Forthcoming Fall 2008
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By Deanna Gelak
Lobbying and Advocacy is the comprehensive guide
for lobbyists and Washington advocates.
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Top strategies
for winning as an effective lobbyist or Washington
advocate.
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Practical resources and methods for maintaining compliance
and staying abreast of ethical and legal requirements.
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Practical tips, research based methods, and step-by-step
guides for communicating with policymakers in every venue
most effectively, including telephone calls, emails,
Congressional meetings, testifying before Congress, building
coalitions, and working with the press.
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Extensive list of Lobbying and Advocacy Resources on the web
Paperback, $57
Hardbound, $67
Lobbying and
Advocacy Sourcebook, $45
Table
of Contents
Index
The Author
Reviews
Sample Sections
Details
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Professors - see our
exam copy policy.
"Deanna Gelak tells it all, in a
comprehensive, straightforward, and easy-to-use book on the
art and science of lobbying in the US Capitol. Deanna
herself is one of the most highly respected lobbyists in
this town: effective, ethical, and enthusiastic.
This work is
required for all who make their living 'petition(ing)
their government for redress and grievances.'
It is a
clear road map to success in Washington, DC."
-- Steve Bartlett,
President and CEO, The Financial Services Roundtable (former Member
of Congress (R-TX 1983-1991) and Former Mayor of Dallas, TX
(1991-1995))
"Lobbying and Advocacy by Deanna Gelak is a great resource for anyone who
works in Washington or who wants to know how public policy advocacy really works.
Deanna has seen the 'sausage being made' while both working in the Government
and lobbying, and her book combines the history and the how-to's of lobbying
in one place. This is required reading for students and experienced lobbyists."
-- Andy Mekelburg,
Vice President, Federal Government Relations, Verizon
Lobbying and Advocacy is
loaded with practical tips and resources for effective and ethical lobbying on Capitol Hill and in the executive branch. This book is useful whether you are overseeing a government relations function, launching a lobbying effort, building coalitions, or monitoring public policy. While many books discuss lobbying and advocacy, this book concisely highlights the most effective ways to do so.
Lobbying and Advocacy is the ultimate lobbyist's handbook."
-- Randel K. Johnson,
Vice President, US Chamber of Commerce (former Congressional committee minority counsel and former executive branch official)
"There are lots of books on lobbying, but, until now, none has provided a comprehensive treatment of what lobbyists do and how they can best do it. Deanna Gelak’s
Lobbying and Advocacy exhaustively covers the basics of lobbying history, legal framework, congressional processes, and ethics. But
the strength of this volume is in its practical advice, checklists, and collection of best practices covering direct advocacy, media relations, grassroots organizing, and coalition building.
It is a unique volume and should be on the bookshelf of both
beginning lobbyists and senior government relations
executives. College and law school professors also now,
for the first time, have a single textbook for lobbying
courses."
-- Thomas M. Susman, Director, Governmental Affairs Office, American Bar Association
"In Lobbying and Advocacy, Deanna Gelak has combined her lobbying experience
and extensive research with a vision of open, ethical, and transparent
advocacy. The result is a resource sure to empower both lobbyists and citizen
activists. This powerful guidebook offers step-by-step instruction for influencing
policy, tracking legislation, and holding representatives accountable. Lobbying and Advocacy provides both practical guidance and social and historical
context, and is a unique illumination of the mechanisms of power in Washington."
-- John Wonderlich,
Sunlight Foundation
"Lobbying and Advocacy by Deanna Gelak is
a great primer and a thorough
resource, full of good, practical advice. It should be in every association's
library."
-- Paul W. Hallman, President, MultiState Associates,
Inc.
"Lobbying and Advocacy by Deanna Gelak is
a comprehensive resource manual on legislative issue advocacy. It is
a one-stop resource for both beginners and longtime lobbyists.
The coverage is thorough. For example, not only does the book debunk the myth that the term
"lobbyist" was coined in the lobby of the Willard Hotel in Washington, DC, it provides examples of specific lobbying efforts and makes them into relevant teaching opportunities. The book also includes pertinent editorial cartoons, primary source data, and relevant historical quotes, hundreds of relevant sources and web addresses for lobbying research on issues, legislators, congressional rules, ethics regulations, potential lobbying vendors and lobbying reporting requirements, making this an incredible lobbying resource.
From the U.S. Constitutional background of lobbying to a discussion of the current federal lobbying disclosure regulations, Gelak’s book has it all.
Every lobbying team will hope their legislative opponents don’t have this very effective resource.
If you want to gain an advantage for your lobbying team, this book is the one-stop resource necessary to win your advocacy effort."
-- Ned Monroe,
Vice President of Political Affairs, National Restaurant Association
"This book is a gold mine for the new or veteran lobbyist. There is
a wealth of tips and strategies on issue research, media, building coalitions and effective lobbying communications. I wish I had this book years ago when I started out
as it would have saved me a lot of work and prevented many mistakes."
-- David G. Evans,
State Lobbyist (NJ) and Author: Federal and State Guide to
Employee Medical Leave, Benefits, and Disabilities Laws; and Drug Testing Law, Technology and Practice
"Lobbying is as American as apple pie. Benjamin Franklin
lobbied in London for Pennsylvania and other colonies, and the Constitution recognizes our right 'to petition the
government for a redress of grievances.' Deanna Gelak provides in Lobbying and Advocacy
an invaluable guide
for all citizens interested in exercising this constitutional right."
-- Michael Barone,
Senior Writer, U.S. News & World Report; Resident Fellow, American Enterprise Institute; Co-author, The Almanac of American Politics
Table of Contents
pdf
Ch. 1 The True Nature of Lobbying
Ch. 2 Legal and Ethical Considerations
Ch. 3 Position Drivers: Forces That Shape Legislation
Ch. 4 Understanding Governmental Institutions and Processes
Ch. 5 Know Your Issue (Well Enough for the Toughest Questions)
Ch. 6 Build the Right Plan
Ch. 7 Develop, Never Devalue, Grassroots
Ch. 8 Communicate Effectively with Policymakers: Personal
Meetings, Letters, Phone Calls, and Electronic Communications
Ch. 9 Multiply Your Influence: Coalitions and Partners
Ch. 10 Media Engagement and Testimony: Perfect Your Public Presence
Ch. 11 Managing and Maintaining a High Performance Governmental
Affairs Program
Appendices
App.
1. Checklist of Basic Lobbying Techniques and Strategies and Key Factors Influencing Legislative Actions
App.
2. How to Monitor and Influence Policy at the Federal Level
App.
3. A Practical Guide To Working The Hill And Guiding Congressional Witnesses / Hill Visitors,
including Capitol Hill Map with parking indicated (online see
Capitol Hill: Map, Parking, Buildings, Hotels, Restaurants)
App.
4. Select Glossary of Lobbying Terms, Abbreviations, and Acronyms
App.
5. The Lobbyist’s Annual Calendar: Key Dates And Activities Template With Annual Schedule Highlights
App.
6. American League of Lobbyists (ALL) Code of Ethics
App.
7. Amendments to the Lobbying Disclosure Act, the Foreign Agents Registration Act,
and the Federal Election Campaign Act, by Showing Changes to Previous Law
made by The Honest Leadership and Open Government Act of 2007 [HLOGA], prepared by William V. Luneburg, Jr., Professor of Law, University of Pittsburgh School of Law
(available
online from the ABA as a 30-page pdf
)
Index pdf
DEANNA GELAK has worked in the legislative branch, executive branch, and private/nonprofit sector arenas since 1984. She is Founder and President of Working for the Future, LLC, a public policy firm that advises organizational spokespersons and citizen leaders on effective political involvement and communication strategies.
Ms. Gelak served two terms as the President of the American League of Lobbyists, the national professional association for lobbyists. In that capacity, she served as chair of the board and the national spokesperson for the advocacy profession.
She has promoted the importance of effective and ethical lobbying in such venues as C–SPAN's Washington Journal, National Public Radio's Talk of the Nation, and the National Press Club. Her press interviews have also included: NBC Nightly News, MSNBC, Associated Press, Scarborough Country, Fox News, several National Public Radio shows, The Tavis Smiley Show, America’s Voice, Wall Street Journal, Time Magazine, Wall Street Journal Talk, The Mary Matalin Show, National Press Club, Monitor Radio, Bloomberg, Family News in Focus, National Journal, United Press International, Washington Post, Washington Times, Roll Call, USA Today, Investors Business Daily, CBS Marketwatch.com, Chicago Tribune, San Francisco Chronicle, Knight Ridder/Tribune, Strategic Finance, Christian Science Monitor, Boston Globe, Boston Herald, Baltimore Sun, Austin Statesman, Orlando Sentinel, Miami Herald, Business Insurance, Business Week, Parenting, Parents, Glamour, and Working Woman.
She is a faculty member for TheCapitol.Net,
the exclusive provider of Congressional Quarterly Executive Conferences, and a certificate trainer for the American League of Lobbyists’ Lobbying Certificate Program (LCP).
Ms. Gelak assists leaders
to more effectively influence public policy. Her communications’
training method has been used in Afghanistan, Jordan, Morocco, and
Iraq. She designed the "mock Congress" for National 4–H to educate
high school students from across the nation on how Congress works.
Ms. Gelak has led numerous Congressional coalitions. For example, she chaired the national Congressional Coverage Coalition, the successful effort to make labor and civil rights laws applicable to members of Congress and their staffs for the first time in history. Previously, members of Congress were exempt from the labor and civil rights laws that they had passed for the rest of the country.
Ms. Gelak achieved certification as a Senior Professional in Human Resources (SPHR), which reflects her expertise in human resource policy issues. She is the former director of governmental affairs for the Society for Human Resource Management, a professional society with more than 175,000 professional members and has authored numerous articles and publications on various workplace public policy issues. She has achieved significant expertise on work-life balance policy issues and served on a Bureau of National
Affairs advisory committee in that area. Ms. Gelak also has worked for the Committee on Education and Labor of the U.S. House of Representatives and as a Congressional liaison officer in the executive branch (U.S. Department of Labor).
Originally from Niceville, Florida, Ms. Gelak is a graduate of the University of Florida.
Lobbying and Advocacy: Winning Strategies, Resources, Recommendations, Ethics and Ongoing Compliance for Lobbyists and Washington Advocates
By Deanna Gelak
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Last updated:
August 01, 2008
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