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Speechwriting
Preparing Speeches and Oral Presentations

Get expert guidance on writing speeches and preparing oral presentations. This course shows you how to prepare for and draft an effective speech, focusing on organization, sequence, support and style. You will get tips and guidance from an experienced speechwriter.

This course is for anyone with less than 3 years experience writing speeches or for those with more experience who want a refresher.

More Information
AgendaWhenWhereRelated
Training
PoliciesRelated Resources

The leadership competencies for this course include:

  • Influencing
  • Strategic Thinking
  • Written Communication
  • Political Savvy

Bring this course to your site.

This course and any combination of its topics are available as custom on-site training for your organization. We have tailored this course for attorneys, program and budget analysts, managers, engineers, scientists, and others.  For more information about how this training can help your staff, please contact our client liaison.
Request More Information About this Custom Training Program

Certificate in Communication and AdvocacyThis is a required course for the Certificate in Communication and Advocacy.

Space is limited.

Also see

  • Effective Executive Briefings: The Art of Persuasion

  • Writing to Persuade

 
  Course Details
Agenda
Speechwriting: Preparing Speeches and Oral Presentations

8:30 am - 4:00 pm
(networking lunch at noon)

 Preparation
  • Audience analysis-who is your audience; what is its composition; education; ages; professions; cultural backgrounds; and size
  • Speech setting
  • Analyze and research the topic
 Drafting the Speech
  • Introduction
    • Attention getter
    • Audience references
    • Credibility step
    • Humor—most challenging and dangerous choice for speechwriters
  • Body
    • Organization
      • One theme and three points or messages
      • Stem
      • Enumeration phrase
      • Appropriate sequence
      • The importance of using transitions to introduce and emphasize a topic
    • Common premise
    • Visuals
    • Support
      • Statistics, quoted supports, statements, and examples
    • Style
      • Parallelism
      • Use of visual imagery, alliteration, repetition, and memorable phrases
      • Rhythm, timing, and a little drama
 Speech Construction Methods
  • Chronological order
  • Cause to effect
  • Climax order
  • Anti-climax order
  • Spatial order
 Conclusion
  • Summary
  • Action step
 Handling Questions & Answers
 Delivery Techniques
 Tips for the Speechwriter
  • Know your speaker's style
  • How to find the speaker's voice
  • Determine what you can and cannot control
  • Writing your own speech of introduction
  • Transcripting
  • Effective speech delivery and delivery coaching

The actual program may offer additional topics.

 For a printable course description, agenda with dates, and registration form, click here. (PDF) 


Do you need a training course we don't offer or coverage of an additional topic in this course?

If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our online suggestion form.

Suggested PrerequisitesNone. This course is for anyone with less than 3 years experience writing speeches or for those with more experience who want a refresher.

If you need help deciding which courses you should take based on your work experience or training, please contact us via email or phone: 703-739-3790.

Time and Dates8:30 am to 4:00 pm
  • April 20, 2012

Register for this course

If you get a "Wait List Only" message when registering, please select the next available date.

LocationApril 20, 2012: Location in Washington, DC will be announced before course.

Other dates:  Location in Washington, DC will be announced before course.  Our courses are held at these Washington, DC, locations.

 

Course MaterialsIncluded
Certificate of Training
and
CEUs
CEUs approved by George Mason University
A Certificate of Training is available for this course. To get a Certificate of Training, your registration fee must be paid in full, and you must attend the entire course.

Certificate in Communication and AdvocacyThis is a required course for the Certificate in Communication and Advocacy.

This course is approved for .6 CEUs from George Mason University.

Related Training
  • Advanced Media Relations Workshop

  • Drafting Federal Legislation and Amendments

  • Effective Executive Briefings

  • Media Relations for Public Affairs Professionals

  • Preparing and Delivering Congressional Testimony

  • Writing for Government and Business: Critical Thinking and Writing

  • Writing to Persuade

PoliciesFor this course, cancellations and transfers must be submitted in writing to us.  Substitutions must be submitted in writing - include substitute's name, phone and email. Our transfer and cancellation fees are outlined below.

Transfer and Cancellation Fee
Time Before CourseSubstitutions AllowedTransfer FeeCancellation Fee
More than 4 weeksNo chargeNoneNone
2 to 4 weeksNo charge10% of tuition25% of tuition
3 days to 2 weeksNo charge20% of tuition50% of tuition
1 to 2 daysNo charge30% of tuition75% of tuition
day of program
(no refunds to no-shows)
No chargeNo refundNo refund

No refunds for no shows. We reserve the right to change this fee and time period. 

  • Cancellation, Substitution and Transfer Policy 
  • Weather Policy

TCN reserves the right to cancel any course in the event of insufficient registrations.

All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.

FAQsFAQs about our training including suggested attire.
Register

 

$495

Payment methods we accept include checks, EFT/ACH, and Intuit Payment Network (IPN).

 
Register for this course

If you get a "Wait List Only" message when registering, please select the next available date.

Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment. 
  Fax the completed form to us at 703-739-1195. 
  Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA  22313-5706 

Related Resources
  • Common Sense Rules of Advocacy

  • Congressional Deskbook

  • Congressional Directory

  • Congressional Leadership and Committees (listing)

  • Congress - Published Schedules

  • Essential Hill and Political Washington Web Sites

  • Lobbying and Advocacy links

  • Politics and Political News

  • Quick DC Links - Washington Essentials

  • Selected Media Web Sites - from the Congressional Deskbook

  • Testifying Before Congress

  • Tips for Visual Layout of Oral Statement when Testifying Before Congress

  • Capitol Learning Audio Courses: Communication and Advocacy TM

    • Preparing for Congressional Oversight and Investigation

    • Tips, Tactics & Techniques for Writing Congressional Testimony

Educational Tracks
  • Media Training

  • Communication and Advocacy

Available as custom, on-site training? Yes.  This program can be tailored for on-site agency, association and corporate training.  Please call 703-739-3790 for information.
Request More Information About this Custom Training Program
Need more information?Phone: 703-739-3790
Email: registrar -at- TheCapitol.Net
Complete our online information request.
Contact Us via our web form
Non-PartisanTheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net. 
 



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Register for this course

Next Course
April 20, 2012
8:30 am to 4:00 pm
Location (below)
$495 

 

    CEUs approved by George Mason University
Approved for .6 CEUs from George Mason University.

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All of our courses and workshops include extensive interaction with our faculty, making our courses and workshops both educational and mini-consulting sessions with substantive experts.

 

 

Rave Reviews

"Very solid, authoritative. Gave me new ideas and organization tips."
--
Course Attendee 

 

"Very practical, usable info that I can easily apply."
--
Communications Specialist, U.S. Nuclear Regulatory Commission

 

"This [course] has allowed me to understand structure AND style of speechwriting. Great combo of presenters! They covered very different, but equally useful info."
-- Course Attendee

 

"Excellent presentation. Effectively answered questions and used real-world examples."
--
Public Affairs Specialist, federal agency

 

"Very helpful and clearly presented."
-- Course Attendee

 

"This was a great learning experience--practical, useful, tangible advice and skills."
--
International Relations Officer, federal agency

 

"I am now confident with how a speech should be constructed."
-- Course Attendee 

 

"It gave me the tools/info I had been missing in speechwriting. Gave me confidence."
-- Course Attendee

 

"Wonderful - far exceeded expectations -- offered practical, solid work
suggestions/tools."

--
Public Affairs Specialist, federal agency

 

"Outstanding presentation--Most helpful!"
-- Course Attendee

 

"The examples given were very helpful. I was impressed by how much I was able to apply your tips to my work!"
-- Deputy Communications Director, congressional office

 

See more testimonials about this program.

 

Faculty

Our faculty for this course are all independent experts in presentations, persuasion, and rhetoric.

 

 

Our Clients

Congressional Offices

Federal Agencies

Military

NGOs and Nonprofits

Diplomatic Corps

Fortune 500

Law Firms

Lobbying Firms

Labor Unions

Associations

 

 

 

 

 
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