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Public Affairs and the Internet Public Affairs and the Internet
Advanced Techniques and Strategies
Agenda Rave Reviews When Where Registration Fee Policies Related Information

Are you maximizing your organization's use of the Internet? Learn how an online public affairs toolkit can benefit your organization, how to create compelling content, and how to retrofit your organization.

Also see

The leadership competencies for this course include:

  • Creativity and Innovation
  • External Awareness
  • Flexibility
  • Vision
  • Entrepreneurship
  • Strategic Thinking
  • Technical Credibility
  • Technology Management
  • Political Savvy

Certificate in Communication and Advocacy

This is an elective course for the Certificate in Communication and Advocacy.

Space is limited. 
If you get a "Wait List Only" message when registering, please select the next available date or register and we will notify you if space becomes available.

Next Course
May 19, 2009
:
Location in Washington, DC will be announced before course.
$595
 
Register for this course
If you get a "Wait List Only" message when registering, please select the next available date or register and we will notify you if space becomes available.

   CEU credits approved by George Mason University
Approved for .5 CEU credits from George Mason University.

Educational Tracks
Communication and Advocacy
Media Training

 Course registration form (pdf) 


  Course Details
Agenda
Public Affairs and the Internet:
Advanced Techniques and Strategies
9:00 The Evolving Internet: What This Means for the Public Affairs Professional

The Internet is the console to all communications in the digital age. Learn how public affairs professionals must adopt new ways of thinking, talking, and acting in the digital age. Effective communication requires you to evaluate where your colleagues, clients, and competitors are on the Internet adoption curve, and to adjust your messages and methods of communication accordingly. During this session, you will find out where you stand as an Internet user.

10:00 Break
10:15 The Online Public Affairs Toolkit
  • Email--bulk, viral, and internal
  • Databases--diagnostic and interactive
  • Blogs, bloggers, the blogosphere, and changes in the media ecosystem
  • Search engines: keys to advertising, agenda-setting, and research
  • Online advertisements; banners, sponsored links, and how to buy them
  • Audios (including podcasts), videos, and texts
  • Online meetings, online organization of meetings, and social software: networking and grassroots mobilization
  • Online fundraising
  •  Mobile communications devices: smart mobs and GOTV
11:15 Break
11:25 The Online Public Affairs Toolkit (continued)
1:00 Networking Lunch
2:30 How to Create Content
  • "Repurposing" your inventory in multiple versions for the Internet
  • Learn when to entrust your network of members, supporters, and even visitors with the opportunity to create content for you.
  • Content management techniques when your content and reputation get challenged
  • Content management systems: what they are and how they help you find a balance between message control and network power.
3:00 Retrofitting Your Organization
  • Personnel: pros and cons of dedicating a division to net services versus redefining everyone’s job; outsourcing and supply-chaining
  • Riding the traffic roller-coaster: how to prepare for and exploit spikes; identifying key feedback metrics and integrating them into performance reviews and strategic planning
  • Budgeting: how often is upgrading necessary; do you need your own research and development
  • The virtues of tinkering, tweaking, and controlled experiments
4:00 Complete Evaluations; Course Concludes

Register for this course
If you get a "Wait List Only" message when registering, please select the next available date or register and we will notify you if space becomes available.

This is a sample agenda: the actual program may differ slightly.   


Do you need a training course we don't offer or coverage of an additional topic in this course?

If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our online suggestion form.

Suggested Prerequisites None.

If you need help deciding which courses you should take based on your work experience or training, please contact us via email or phone: 703-739-3790.

Rave Reviews

"[Most useful aspect was] finding out how online media is changing and the new ways to use it in P.R."
-- Public Affairs Specialist, USDA Food and Nutrition Service

"Complicated info. was broken down very easily."
-- Workshop attendee, international organization

"I hope to take this knowledge back to the agency and make real changes."
-- Agency staffer, USDA

See more testimonials about our training.

Time and Dates 9:00 am to 4:00 pm
  • Tuesday, May 19, 2009

Register for this course

If you get a "Wait List Only" message when registering, please select the next available date or register and we will notify you if space becomes available.

Location May 19, 2009:  Location in Washington, DC will be announced before course.

Other datesLocation in Washington, DC will be announced before course. Many of our courses are held at these locations:

Course Materials Included
Registration Fee $595 **  Register for this course

If you get a "Wait List Only" message when registering, please select the next available date or register and we will notify you if space becomes available.
 
Discounts ** Group Discount! When 4 people from the same organization register and pay together, the 4th person is free! When 8 people from the same organization register and pay together, the 4th and 8th persons are both free! See complete details here
Certificate of Training
and
CEU Credits
A Certificate of Training is available for this course. To get a Certificate of Training, your registration fee must be paid in full, and you must attend the entire course.

This course is approved for .5 CEU credits from George Mason University.


Certificate in Communication and AdvocacyThis is an elective course for the Certificate in Communication and Advocacy.

Policies For this course, substitutions, cancellations, and transfers must be submitted in writing to us. Our transfer and cancellation fees are outlined below.
 
** Transfer and Cancellation Fee
For all registrations received on or after September 1, 2007
Time Before Course Substitutions Allowed Transfer Fee Cancellation Fee
More than 4 weeks Yes, in writing None None
2 to 4 weeks Yes, in writing 25% of tuition 50% of tuition
3 days to 2 weeks Yes, in writing 50% of tuition 75% of tuition
1 to 2 days Yes, in writing 75% of tuition 100% of tuition
day of program
(no refunds to no-shows)
Yes, in writing 100% of tuition 100% of tuition

No refunds for no shows. We reserve the right to change this fee and time period. 

TCN reserves the right to cancel any course in the event of insufficient registrations.

All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.

FAQs FAQs about our training including suggested attire.
Register

 

We accept checks, VISA, MasterCard, Discover, American Express

 
Register for this course

If you get a "Wait List Only" message when registering, please select the next available date or register and we will notify you if space becomes available.

Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment. 
  Fax the completed form to us at 703-739-1195. 
  Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA  22313-5706 

Related Information
Educational Tracks
Related Training
Available as custom, on-site training?  Yes.  This program can be tailored for on-site agency, association and corporate training.  Please call 703-739-3790 for information.

Need more information? Phone: 703-739-3790
Email: registrar -at- TheCapitol.Net
Complete our online information request.
Non-Partisan TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net. 
 



URLs: www.TheCapitol.Net/PublicPrograms/publicaffairsinternet.html
www.AdvancedInternetTechniques.com
www.PublicAffairsAndTheInternet.com

c  |  b
 

Last updated: June 27, 2008

 

 

 

 

 Faculty

Our faculty for this course are all independent experts in the use of the Internet in public and government affairs.
 


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