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Effective Executive Briefings
The Art of Persuasion |
This course provides an in-depth overview of briefing preparation including research, audience analysis and the key components of a sound argument. Students receive a briefings worksheet providing structure to improve oral delivery. Students also gain professional persuasion tips that focus on both verbal and nonverbal communication techniques. Learn how to effectively manage Q&A sessions and use visual aids to maximize impact.
Some participants will deliver a short mock briefing and Q&A session, while the instructor discusses ways to build on presentation strengths and improve weaknesses.
This course strengthens
skills in the art of persuasion and practical presentation,
ideal for GS 9+ through SES levels. It is designed to
meet the executive core qualification, building coalitions/communications,
by instructing students in ways to explain, advocate and present facts and
ideas in a convincing matter. Also see
The leadership competencies for this course include:
- Influencing
- Interpersonal Skills
- Strategic Thinking
- Written Communication
- Resilience
- Political Savvy
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Bring this course to your
site.
This course and any combination of it's
topics are available as
custom on-site training for
your organization. We have tailored this course
for engineers, scientists, and many people new
to Washington. For
more information about how this training can help your
members and staff, please contact
your client liaison. |
Space is limited.
If you get a
"Wait List Only" message when registering, please select
the next available date.
Click this link to add this program to your Google calendar (opens current month in new window or tab).
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Course materials include
"Common
Sense Rules of Advocacy for Lawyers," by Keith Evans. "Not just for lawyers!
Common Sense Rules of Advocacy for Lawyers contains
valuable insights and practical lessons for anyone who
advocates for a living, including mediators,
facilitators, and others who may not readily admit to
practicing the subtle art of advocacy."
--
Steve Clymer, J.D.,
mediator, arbitrator, and
facilitator with
ACCORD Dispute Resolution Services,
Inc.
"Down to earth
advice for the advocate. Keith Evans' book
provides important, down-to-earth advice and guidance
for both the novice and experienced advocate. Having
adjudicated many, many cases, I wish every advocate
would review these practical rules for effective
advocacy. All advocates will benefit from this helpful
book."
-- Jay Grenig,
Arbitrator
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Agenda |
Effective Executive Briefings:
The Art of Persuasion |
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8:30 |
Briefing Preparation
All aspects of briefing
preparation will be discussed, including research,
audience analysis, and the process of persuasion.
Components of writing a sound argument will be presented
in detail including position, reasons, support, and
explanation. |
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9:30 |
Drafting and Delivering Briefings
The first part of this session will concentrate on drafting the document
that will summarize the briefing. The instructor will review a "briefing
worksheet" with participants and walk them through important techniques for
organizing the written summary in a way that improves oral delivery. The
second part of the session will review effective delivery styles and
techniques, including the use of visual aids. |
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10:00 |
Break |
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10:15 |
Drafting and Delivering Briefings (continued)
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How should briefings be structured
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Composition
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Delivery styles
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Appropriate handouts & visual aids
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11:30 |
Question and Answer
Techniques The "art" of responding to questions at
briefings and the importance of preparing written "Q and A modules" for
possible questions will be discussed. |
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12:15 |
Networking Lunch |
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1:15 |
Keys to Success and Simulated Briefing Exercise
Participants will be given background information on an issue that will be
the subject of a mock briefing. Some participants will have an opportunity
to deliver a short mock briefing that will include a brief question and
answer session. When giving feedback, the instructor will focus on the
following areas in order to reinforce concepts taught during the morning
session:
- Effective eye contact and body language
- Transitions and use of repetition
- Using persuasion to gain acceptance of your recommendation
- The elements of the argument
- Don'ts-don't read notes; don't use technical jargon and acronyms; and don't be defensive handling Q&A
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4:30 |
Complete Evaluations; Course
Concludes |
For a printable course description, agenda with dates, and registration form, click here.
PDF 
This course is also available
as
a custom program.

If you get a "Wait
List Only" message when registering, please select
the next available date.
Do
you need a training
course we don't offer or coverage of
an additional topic in this course?
If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our
online suggestion form.
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Suggested
Prerequisites |
3
to 4 years of work experience.
If
you need help deciding which courses you should take based
on your work experience or training, please contact
us via email
or phone: 703-739-3790.
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Rave
Reviews |
See
testimonials about
our courses.
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Time
and Dates |
8:30 am to 4:30 pm

If you get a "Wait
List Only" message when registering, please select
the next available date.
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Location |
October 22, 2010: Location
in Washington, DC will be announced before course. Other dates:
Location
in Washington, DC will be announced
before course. Many of our courses are held at
these locations:
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Cannon House Office Building (HOB), First and C Streets, SE,
Washington, DC (Capitol South Metro
stop)
Our map
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Google Map
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Capitol
Hill Club, 300 First Street SE, Washington,
DC (directly across the street from the
Capitol South Metro
stop) Our map
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Google Map
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College of William & Mary Washington DC Office,
1779 Massachusetts Avenue NW, Suite 810, Washington, DC 20036 (two blocks southeast of the
Dupont Circle Metro
stop)
Google Map
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DC Bar
Conference Center, 1101 K Street NW, Suite 200 (12th and
K Streets NW),
Washington, DC (McPherson Square station)
Our map
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Google Map
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Goethe-Institut, 812 Seventh Street NW,
Washington, DC 20001 (Gallery Place /
Chinatown Metro stop) Our map
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Google Map
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Hall of the States, 444 North Capitol Street NW, Washington, DC (1 1/2 blocks from the
Union Station Metro
stop)
Our map
| Google Map
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The Liaison Capitol Hill, 415 New Jersey Avenue NW, Washington, DC
(2 1/2 blocks from the
Union Station Metro
stop)
Our map
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Google Map
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Longworth House Office Building (HOB),
New Jersey Ave. and C Streets, SE, Washington, DC
(one block west of the
Capitol South Metro stop)
Our map
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Google Map
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National
Democratic Headquarters, 430 So. Capitol Street
SE, Washington, DC 20003 (Capitol South Metro
stop) Our map
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Google Map
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Rayburn House Office Building (HOB),
Independence Ave. SW and South Capitol Street
(two blocks west of the
Capitol South Metro stop)
Our map
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Google Map
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Reserve Officers Association, One Constitution Avenue NE, Washington, DC (3 1/2 blocks from the
Union Station Metro
stop)
Our map
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Google Map
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Course
Materials |
Course
materials included "Common
Sense Rules of Advocacy for Lawyers," by Keith
Evans (regularly $35).
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Registration Fee |
$495
** includes networking lunch 
If you get a "Wait
List Only" message when registering, please select
the next available date.
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Discounts |
** Group Discount!
When 4 people from the same
organization register and pay together, the 4th person is
free! When 8 people from the same organization register and
pay together, the 4th and 8th persons are both free! See complete
details here.
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Certificate of
Training
and
CEUs |
A Certificate of
Training is available for this
course.
To get a
Certificate of
Training,
your registration fee must be paid in full, and you
must attend the entire course.
This course is
approved for .7
CEUs from George Mason University.
This is an elective course for the
Certificate
in Communication and Advocacy. |
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Policies |
For this course, substitutions, cancellations, and transfers must be submitted in writing to us. Our transfer and cancellation fees are outlined below.
** Transfer and Cancellation Fee
For all registrations received on or after September 1,
2007 |
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Time Before Course |
Substitutions Allowed |
Transfer Fee |
Cancellation Fee |
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More than 4 weeks |
Yes, in writing |
None |
None |
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2 to 4 weeks |
Yes, in writing |
25% of tuition |
50% of tuition |
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3 days to 2 weeks |
Yes, in writing |
50% of tuition |
75% of tuition |
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1 to 2 days |
Yes, in writing |
75% of tuition |
100% of tuition |
day of program
(no refunds to no-shows) |
Yes, in writing |
100% of tuition |
100% of tuition |
No refunds for no shows. We reserve the right to
change this fee and time period.
TCN
reserves the right to cancel any course in the event of
insufficient registrations.
All statements and
discussion at all of our courses, workshops and seminars, public and custom,
are off the record and not for attribution, unless specified otherwise.
The resulting confidentiality ensures a frank and
free exchange of views.
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FAQs |
FAQs
about our training
including suggested attire.
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Register
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We accept
checks,
VISA,
MasterCard,
Discover,
American Express


If you get a "Wait
List Only" message when registering, please select
the next available date.
For a printable course description, agenda with dates, and registration form, click here.
PDF 
Fax or Mail: Print
out and complete the registration
form
(in Adobe pdf). The completed form should
include your method of payment.
Fax the completed form to us at
703-739-1195.
Mail the completed form to us at
TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA
22313-5706
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Related
Information |
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Educational Tracks |
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Related
Training |
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Available as custom, on-site training? |
Yes.
This
program can be tailored
for on-site agency, association and corporate training.
Please call 703-739-3790 for information.
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Need
more information? |
Phone:
703-739-3790
Email: registrar -at- TheCapitol.Net
Complete our
online information request.
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Non-Partisan |
TheCapitol.Net is a
non-partisan firm, and the opinions of its faculty,
authors, clients and the owners and operators of its vendors are
their own and do not represent those of TheCapitol.Net.
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URLs: www.thecapitol.net/PublicPrograms/presentations_executivebriefings.html
www.ExecutiveBriefingWorkshop.com
www.ExecutiveBriefingSkills.com
www.EffectiveExecutiveBriefings.com
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Last updated:
January 13, 2010
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