Advanced Media Relations, from TheCapitol.Net,

Advanced Media Relations Advanced Media Relations
Best practice for using social media sites, preparing for interviews, and merging public policy into media strategies

Agenda Rave Reviews When Where Tuition Policies Related Information

Do your competitive media campaigns target the right audience? Are you tracking and evaluating media coverage or using social media sites and the Internet to their full advantage? In this course, instructors discuss these topics and more.

Learn how to develop a communication strategy, coordinate and prepare for interviews, deal with the media hog and the media mouse, and use social media sites to your advantage. Students work with each other and our experienced faculty, discussing best practices and professional strategies for handling internal and external challenges.

Our Advanced Media Relations course is geared toward practicing public relations professionals with at least three years' experience.

Also see

Media Relations for Public Affairs Professionals

Crisis Communications Training

Public Affairs and the Internet: Advanced Techniques and Strategies

The leadership competencies for this course include:

Creativity & Innovation
External Awareness
Flexibility
Written Communication
Interpersonal Skills
Strategic Thinking
Technology Management
Partnering
Political Savvy

Bring this course to your site.

This course and any combination of it's topics are available as custom on-site training for your organization. We have tailored this course for attorneys, program analysts, administrative assistants, scientists, and others. For more information about how this training can help your members and staff, please contact your client liaison.

This is an elective course for the Certificate in Communication and Advocacy.

Space is limited.

If you get a "Wait List Only" message when registering, please select the next available date.
Click this link to add this program to your Google calendar (opens current month in new window or tab).

Next Course
May 5, 2010:
Location in Washington, DC will be announced before course.
$595

If you get a "Wait List Only" message when registering, please select the next available date.

Approved for .7 CEUs from George Mason University.

Media Training
Communication and Advocacy

For a printable course description, agenda with dates, and registration form, click here. PDF

Course materials include

Course materials include the Training Edition of "Media Relations Handbook for Agencies, Associations, Nonprofits and Congress," by Brad Fitch.

"A seminar from TheCapitol.Net is one of the best ways to learn from the experts about how Washington really works. Now all that insight and information has been packed into this invaluable volume. I suggest you read it, and become your own expert."
-- Steven V. Roberts, syndicated columnist, TV and radio analyst, college professor

"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike."
-- Municipal World, July 2004

Course Details

Agenda

Advanced Media Relations

8:30 Communications Strategies: Balancing Your Resources, Your Office, and the Media
Take another look at what you're doing for your organization's communications strategies in a competitive environment

Targeting the right audience

Capitalizing on your web strategy

Going beyond "cute" when crafting an informative press release

Using tracking, monitoring, and evaluating to build on your success

The benefits and values for agencies and associations of tracking, monitoring, and evaluating

10:30 Break

10:45 Social Media Sites: Get On Board the New Media Wave
Learn how you can use social media sites such as Facebook, LinkedIn, Plaxo, Twitter, and more to advance your public affairs efforts. The Instructor shares strategies to get your principal's "buy-in".

11:45 Networking Lunch

12:45 Coordinating and Preparing for Interviews: How to Deal with the Media Hog and the Media Mouse
Different types of interviews and how to prepare your Principal for them (whether he/she is a "hog" or a "mouse").

Tools and tips for TV, print, radio, and online interviews

Steps to take in the interview

How federal agencies should handle the investigative reporter

Using resources at your disposal

2:45 Break

3:00 The How's and Why's of Press Events

When to hold a press conference - examine the pros and cons of holding a press event.

Who's on stage

Press conference checklist

Press conference survival strategy

Unofficial interaction can often be more beneficial

4:10 Attendee Best Practices Session
Attendees share communications strategies and efforts that have worked for their organizations.

4:30 Complete Evaluations; Course Concludes

This is a sample agenda: the actual program may differ slightly.

For a printable course description, agenda with dates, and registration form, click here. PDF

This course is also available as a custom program.

If you get a "Wait List Only" message when registering, please select the next available date.

Do you need a training course we don't offer or coverage of an additional topic in this course?

If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our online suggestion form.

Suggested Prerequisites

3 years of experience or Media Relations 101.

If you need help deciding which courses you should take based on your work experience or training, please contact us via email or phone: 703-739-3790.

Rave Reviews

"Very practical / useful information"

"I would strongly encourage my colleagues to take this course. Gave me more information in one day than I could've gotten in a year on my own. This course gave me new tools to help me focus my agency's messages."
-- Workshop Attendee, DSCA

"Well worth my time."
-- Director of Education, national association

"Gave me practical information I can use."

"It was valuable across the board. The strategy aspects of each speaker's presentation were particularly helpful. I will better be able to anticipate issues and develop communication plans."
-- Workshop Attendee, DoD/DSCA

See more testimonials about this course.
These include testimonials about our 1/2 day media relations course, which was the precursor to this full-day course.

Time and Dates

8:30 am to 4:30 pm

Wednesday, May 5, 2010

If you get a "Wait List Only" message when registering, please select the next available date.

Location

May 5, 2010: Location in Washington, DC will be announced before course.

Other dates: Location in Washington, DC will be announced before course. Many of our courses are held at these locations:

Cannon House Office Building (HOB), First and C Streets, SE, Washington, DC (Capitol South Metro stop) Our map | Google Map
Capitol Hill Club, 300 First Street SE, Washington, DC (directly across the street from the Capitol South Metro stop) Our map | Google Map
College of William & Mary Washington DC Office, 1779 Massachusetts Avenue NW, Suite 810, Washington, DC 20036 (two blocks southeast of the Dupont Circle Metro stop) Google Map
DC Bar Conference Center, 1101 K Street NW, Suite 200 (12th and K Streets NW), Washington, DC (McPherson Square station) Our map | Google Map
Goethe-Institut, 812 Seventh Street NW, Washington, DC 20001 (Gallery Place / Chinatown Metro stop) Our map | Google Map
Hall of the States, 444 North Capitol Street NW, Washington, DC (1 1/2 blocks from the Union Station Metro stop) Our map | Google Map
The Liaison Capitol Hill, 415 New Jersey Avenue NW, Washington, DC (2 1/2 blocks from the Union Station Metro stop) Our map | Google Map
Longworth House Office Building (HOB), New Jersey Ave. and C Streets, SE, Washington, DC (one block west of the Capitol South Metro stop) Our map | Google Map
National Democratic Headquarters, 430 So. Capitol Street SE, Washington, DC 20003 (Capitol South Metro stop) Our map | Google Map
Rayburn House Office Building (HOB), Independence Ave. SW and South Capitol Street (two blocks west of the Capitol South Metro stop) Our map | Google Map
Reserve Officers Association, One Constitution Avenue NE, Washington, DC (3 1/2 blocks from the Union Station Metro stop) Our map | Google Map

Course Materials

Course materials include "Media Relations Handbook for Agencies, Associations, Nonprofits and Congress," by Brad Fitch, Foreword by Mike McCurry (regularly $45).

Tuition

$595 **

If you get a "Wait List Only" message when registering, please select the next available date.

Discounts

** Group Discount! When 4 people from the same organization register and pay together, the 4th person is free! When 8 people from the same organization register and pay together, the 4th and 8th persons are both free! See complete details here.

Certificate of Training
and
CEUs

A Certificate of Training is available for this course. To get a Certificate of Training, your registration fee must be paid in full, and you must attend the entire course.

This course is approved for .7 CEUs from George Mason University.

This is an elective course for the Certificate in Communication and Advocacy.

Policies

For this course, substitutions, cancellations, and transfers must be submitted in writing to us. Our transfer and cancellation fees are outlined below.

** Transfer and Cancellation Fee For all registrations received on or after September 1, 2007
Time Before Course	Substitutions Allowed	Transfer Fee	Cancellation Fee
More than 4 weeks	Yes, in writing	None	None
2 to 4 weeks	Yes, in writing	25% of tuition	50% of tuition
3 days to 2 weeks	Yes, in writing	50% of tuition	75% of tuition
1 to 2 days	Yes, in writing	75% of tuition	100% of tuition
day of program (no refunds to no-shows)	Yes, in writing	100% of tuition	100% of tuition

No refunds for no shows. We reserve the right to change this fee and time period.

TCN reserves the right to cancel any course in the event of insufficient registrations.

All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.

FAQs

FAQs about our training including suggested attire.

Register

We accept checks, VISA, MasterCard, Discover, American Express

If you get a "Wait List Only" message when registering, please select the next available date.

For a printable course description, agenda with dates, and registration form, click here. PDF

Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment.
Fax the completed form to us at 703-739-1195.
Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA 22313-5706

Related Information

Essential Hill and Political Washington Web Sites
Lobbying and Advocacy links
"Media Relations Handbook for Agencies, Associations, Nonprofits and Congress," by Brad Fitch, Foreword by Mike McCurry
Politics and Political News
Selected Media Web Sites - from the Congressional Deskbook

Educational Tracks

Related Training

Available as custom, on-site training?

Yes. This program can be tailored for on-site agency, association and corporate training. Please call 703-739-3790 for information.

Need more information?

Phone: 703-739-3790
Email: registrar -at- TheCapitol.Net
Complete our online information request.

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TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net.