TheCapitol.Net > We help you understand Washington and Congress. TM TheCapitol.Net, Inc., GSA Contract Number GS02F0192X
Items in Basket: 0
Total: $0.00

Account     Basket   Checkout
 
  • Home
      • About Us
      • - Contact Us
      • - Capability Statement
      • - News
      • - Opportunities
      • - DUNS, Tax ID, CAGE
      • Certificate Programs
      • Clients
      • Client Testimonials
      • Faculty and Authors
      • FAQs
      • Policies
      • Privacy Notice
      • Congressional Glossary
      • Links
      • Maps and Directions
      • Quick DC Links
      • Research Links
      • U.S. Constitution
      • Visiting Washington, DC
      • You Have Two Cows
      • ___________________
      • Hobnob Blog
      • ___________________
      • Current Catalog
      • Email Update
      • Contact Us
  • Courses
      • Schedule
      • Register for a Course
      • Registration Form (PDF)
      • ___________________
      • Congressional Briefing Conference - Capitol Hill Workshop
      • Congressional Dynamics and the Legislative Process
      • Understanding Congressional Budgeting and Appropriations
      • Writing for Government and Business: Critical Thinking and Writing
      • ___________________
      • CERTIFICATE PROGRAMS
      • - Certificate in Congressional Operations
      • - Certificate in Communication and Advocacy
      • Topical Areas
      • Advocacy and Communication
      • Congressional Operations
      • Federal Budgeting
      • Hill Workshops and Special Programs
      • Legislative Drafting Workshop
      • Media Training
      • National Security and Intelligence
      • Professional Development Workshops
      • Research Workshops
      • The Executive Branch
      • Working with Congress and Congressional Staff
      • Writing Workshops
      • CEUs from Geroge Mason University
      • CLE Credit
      • Course Locations
      • Faculty and Authors
      • FAQs
      • Maps and Directions
      • Payment, Cancellation, Substitution and Transfer
      • Registration Information
      • Weather/Snow Policy
      • Where to Stay
      • ___________________
      • Current Catalog
      • Email Update
      • Suggestion Form
  • Publications
      • Order A Publication
      • Government Series
      • ___________________
      • Pocket Editions
      • - Pocket Constitution and Declaration of Indepndence
      • - Pocket Edition of Common Sense by Thos. Paine
      • - Pocket Guide to Advocacy on Capitol Hill
      • ___________________
      • A Better Congress: Change the Rules, Change the Results
      • Bill of Rights Card from Two Seas Media
      • Citizen's Handbook to Influencing Elected Officials
      • Common Sense Rules of Advocacy for Lawyers
      • Congressional Deskbook
      • Congressional Directory
      • Congressional Operations Poster
      • Federal Regulatory Process Poster
      • Forbidden Citizens: Chinese Exclusion and the U.S. Congress
      • Legal Spectator & More
      • Legislative Drafter's Deskbook
      • Lobbying and Advocacy
      • Media Relations Handbook for Agencies, Associations, Nonprofit and Congress
      • Persuading Congress
      • Real World Research Skills
      • Testifying Before Congress
      • The Federal Budget Process
      • Bookstores
      • Copyright Permissions
      • Faculty and Authors
      • FAQs
      • Potential Authors
      • Rave Reviews
      • Review and Examination Copies
      • ___________________
      • Current Catalog
      • Email Update
      • Suggestion Form
  • Convenience Learning
      • Capitol Learning Audio Courses
      • -  Alphabetical List
      • ___________________
      • Advanced Online Research Skills
      • Congress, the Legislative Process, and the Fundamentals of Lawmaking
      • How America Governs
      • How to Organize a Capitol Hill Day
      • Media Relations: Merging Policy and Media Strategies
      • Strategies and Tactics That Will Help You Impact Congressional Action
      • The Federal Budget Process
      • What Your Member of Congress Can Do for You
      • Topical Areas
      • Advocacy and Communication
      • Congressional Operations
      • Federal Budgeting
      • Informed Citizen Series
      • Media Training
      • Research Skills
      • Special Programs
      • The Executive Branch
      • Working with Congress and Congressional Staff
      • Limited License
      • Customization
      • FAQs
      • ___________________
      • Current Catalog
      • Email Update
      • Suggestion Form
  • Custom Training
      • Government Agencies
      • Capability Statement
      • ___________________
      • Capitol Hill Day / National Advocacy Day
      • Capitol Hill Workshop - Congressional Briefing Conference
      • Critical Thinking and Writing
      • How Washington Works
      • Testifying Before Congress
      • ___________________
      • Client Quotes
      • Sample Agendas
      • FAQs
      • Contact Us
      • Information Request Form
      • Topical Areas
      • Advocacy and Communication
      • Congressional Operations
      • Federal Budgeting
      • Hill Workshops and Special Programs
      • Media Training
      • Research Skills
      • The Executive Branch
      • Working with Congress and Congressional Staff
      • Writing Workshops
  • Faculty and Authors
      • Faculty Affiliations
      • A-F
      • G-L
      • M-Q
      • R-S
      • T-Z
      • Faculty Favorites on Hobnob Blog
      • ___________________
      • Current Catalog
      • Email Update
      • Contact Us
  • Clients
      • Short Client List
      • Long Client List
      • Client Reviews
      •     Courses
      •     Custom Training
      •     Publications
      • ___________________
      • Current Catalog
      • Email Update
      • Contact Us
      • Congressional Offices
      • Federal Agencies
      • State and Local Government
      • Labor Unions
      • Think Tanks
      • Libraries
      • Military
      • News Media
      • Associations
      • Universities and Schools
      • NGOs and Nonprofits
      • Diplomatic Corps
      • Bookstores
      • Business
      • Coalitions
      • Institutes
      • Lobbying Firms
      • PR Firms
      • Law Firms
      • Law Schools
  • Store
      • Courses
      • Publications
      • Return Policy
      • ___________________
      • Current Catalog
      • Email Update
      • Contact Us
  • Client Care
      • Where to Stay
      • Capitol Hill Hotels and Restaurants
      • Maps and Directions
      • FAQs
      • About Us
      • Return Policy
      • Courses
      • Client Quotes > Rave Reviews
      • Quick DC Links
      • Visiting Washington, DC
      • Research and Reference Tools
      • Privacy Notice
      • ___________________
      • Current Catalog
      • Email Update
      • Contact Us

Advanced Media Relations Workshop
Best practices for using social media, crisis communication, preparing for interviews, and improving communication strategies

As a public affairs professional, you need to continually assess your communications strategies. Have you updated your media campaigns? Are you using social media sites and the Internet to their full advantage? Do you have a crisis communications plan in effect? Are you--and your principal--ready for interviews?

This two-day Workshop will address some of the most important challenges faced by public affairs professionals. Our faculty will discuss:

  • How to balance limited resources with the need to update a communications strategy

  • Figuring out where you are on the Internet adoption curve and adjusting your message and methods of communication accordingly

  • The strategic use of social media

  • Analytics and tracking

  • Coordinating and preparing for interviews

  • Preparing for and handling a crisis

Our Advanced Media Relations Workshop is geared toward practicing public relations professionals with at least three years' experience.

More Information
AgendaWhenWhereRelated
Training
PoliciesRelated Resources

 

The leadership competencies for this Workshop include:

  • Creativity & Innovation
  • External Awareness
  • Flexibility
  • Written Communication
  • Interpersonal Skills
  • Strategic Thinking
  • Technology Management
  • Partnering
  • Political Savvy

Bring this course to your site.

This course and any combination of its topics are available as custom on-site training for your organization. We can tailor this course for your agency, association, business, or NGO. For more information about how this training can help your members and staff, please contact our client liaison.
Request More Information About this Custom Training Program

Certificate in Communication and Advocacy This is an elective course for the Certificate in Communication and Advocacy.

Space is limited. 

Also see

  • Media Relations for Public Affairs Professionals
     

  Course Materials

Course materials include the Training Edition of  Media Relations Handbook for Agencies, Associations, Nonprofits and Congress by Bradford Fitch


  Course Details
Agenda
Advanced Media Relations Workshop

8:30 am - 4:00 pm both days
(networking lunch at approximately noon both days, breaks taken in morning and afternoon)

Day One

 Welcome and Introductions

Advanced Media Relations: Balancing Your Resources, Your Office, and the Media

Take another look at what you're doing for your organization's communications strategies in a competitive environment.

  • Targeting the right audience

  • Capitalizing on your web strategy

  • Using tracking, monitoring, and evaluating to build on your success

  • The benefits and values of tracking, monitoring, and evaluating

The Evolving Internet: What This Means for the Public Affairs Professional

The Internet is the console to all communications in the digital age. Learn how public affairs professionals must adopt new ways of thinking, talking, and acting. Effective communication requires you to evaluate where your colleagues, clients, and competitors are on the Internet adoption curve, and to adjust your messages and methods of communication accordingly. During this session, find out where you stand as an Internet user.

The Public Affairs Professional's Toolkit

  • Strategic use of social media

  • Finding your audience

  • Selecting platforms

  • Blogging and buzz

  • Web videos

  • Creating social network content

  • Retrofitting your organization

  • Analytics and tracking

Attendee Best Practices Session

Attendees share communications strategies and efforts that have worked for their organizations.

Day Two

 Coordinating and Preparing for Interviews: How to Deal with the Media Hog and the Media Mouse

Different types of interviews and how to prepare your Principal for them (whether he/she is a "hog" or a "mouse").

  • Tools and tips for TV, print, radio, and online interviews
  • Steps to take in the interview
  • How federal agencies should handle the investigative reporter
  • Using resources at your disposal

Preparing for the Crisis: The Crisis Communications Plan

  • Conduct a vulnerability audit-what can go wrong and who is best prepared to deal with it

  • Determine what is within your organization's control and what's not

  • Sell your idea for a crisis plan to your organization and principal

  • Get an agreement in advance on what assets and personnel can be utilized during a crisis

  • Who should be on your crisis communications team and what procedures should be enacted?

  • How you'll develop your message

  • Emergency response materials: information brochures, fact sheets, explanations of complicated technical systems or in-house procedures

  • Emergency response drills

Selecting the Right Media Spokesperson
  • How to select and train the right media spokespersons

  • Lawyers

  • Prepare answers/key points in plain language

Selecting a Media Center
  • Placement of the media center: distance it from the offices of the crisis communications team

  • Determine the locations for interviews and press briefings

  • Don't change the way you deal with the media during the crisis

  • Treat all media equally

What to Do When a Crisis Occurs
  • Communicate immediately in order to control events; tell the truth; don't overreach or speculate; and provide factual information

  • Don't hide behind "no comment"

  • Your first news release should include at a minimum the who, what, when, and where of the situation

Types of Communications Crises in Public Affairs and How to Handle Them
  • Systemic

    • Facilities

    • Consumer

    • Employee

  • Adversarial

  • Image

Simulation Exercise

Attendees will have an opportunity to prepare a communications plan for one of the following crisis situations:

  • Web attack
  • Embarrassed executive
  • Criminal indictment
  • Natural disaster

  For a printable course description, agenda with dates, and registration form, click here.  PDF

This Workshop is also available as a custom program.
 


Do you need a training course we don't offer or coverage of an additional topic in this course?

If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our online suggestion form.


Suggested Prerequisites3 years of experience or Media Relations for Public Affairs Professionals.

If you need help deciding which courses you should take based on your work experience or training, please contact us via email or phone: 703-739-3790.

Time and Dates8:30 am to 4:00 pm both days
  • W-Th, October 17-18, 2012

Register for this course

LocationOctober 17-18, 2012: Location in Washington, DC will be announced before Workshop.

Other dates:  Location in Washington, DC will be announced before Workshop.  Our courses are held at these Washington, DC, locations.

 

Course MaterialsCourse materials include the Training Edition of "Media Relations Handbook for Agencies, Associations, Nonprofits and Congress," by Bradford Fitch.
Certificate of Training
and
CEUs
CEUs approved by George Mason University
A Certificate of Training is available for this Workshop. To get a Certificate of Training, your registration fee must be paid in full, and you must attend the entire course.

Certificate in Communication and AdvocacyThis is an elective course for the Certificate in Communication and Advocacy.

This course is approved for 1.2 CEUs from George Mason University.

Related Training
  • Effective Executive Briefings

  • Preparing and Delivering Congressional Testimony

  • Speechwriting: Preparing Speeches and Oral Presentations

  • Writing for Government and Business: Critical Thinking and Writing

  • Writing To Persuade

PoliciesFor this course, cancellations and transfers must be submitted in writing to us.  Substitutions must be submitted in writing - include substitute's name, phone and email. Our transfer and cancellation fees are outlined below.

Transfer and Cancellation Fee
Time Before CourseSubstitutions AllowedTransfer FeeCancellation Fee
More than 4 weeksNo chargeNoneNone
2 to 4 weeksNo charge10% of tuition25% of tuition
3 days to 2 weeksNo charge20% of tuition50% of tuition
1 to 2 daysNo charge30% of tuition75% of tuition
day of program
(no refunds to no-shows)
No chargeNo refundNo refund

No refunds for no shows. We reserve the right to change this fee and time period.

  • Cancellation, Substitution and Transfer Policy 
  • Weather Policy

TCN reserves the right to cancel any course in the event of insufficient registrations.

All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.

FAQsFAQs about our training including suggested attire.
Register

 

$995

Payment methods we accept include checks, EFT/ACH, and Intuit Payment Network (IPN).

 
Register for this course

  For a printable course description, agenda with dates, and registration form, click here.  PDF

Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment. 
  Fax the completed form to us at 703-739-1195. 
  Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA  22313-5706 

Related Resources
  • Essential Hill and Political Washington Web Sites

  • Lobbying and Advocacy links

  • Media Relations Handbook for Agencies, Associations, Nonprofits and Congress, by Bradford Fitch

  • Politics and Political News

  • Quick DC Links - Washington Essentials

  • Capitol Learning Audio Courses: Media Training TM

Educational Tracks
  • Media Training

  • Communication and Advocacy

Available as custom, on-site training? Yes.  This program can be tailored for on-site agency, association and corporate training.  Please call 703-739-3790 for information.
Request More Information About this Custom Training Program
Need more information?Phone: 703-739-3790
Email: registrar -at- TheCapitol.Net
Complete our online information request.
Contact Us via our web form
Non-PartisanTheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net. 
 

 



Bookmark and Share


 

 

URLs: www.TheCapitol.Net/PublicPrograms/mediaII.html
WorkingWithTheMedia.com
AdvancedMediaRelations.com
AdvancedInternetTechniques.com
PublicAffairsAndTheInternet.com
TCNAMR.com
 


Register for this course



Next Workshop
October 17-18, 2012
8:30 am to 4:00 pm
Location (below)
$995 

    CEUs approved by George Mason University
Approved for 1.2 CEUs from George Mason University.

Bookmark and Share


 

All of our courses and workshops include extensive interaction with our faculty, making our courses and workshops both educational and mini-consulting sessions with substantive experts.

 

 

Rave Reviews

"Very practical / useful information"

 

"I would strongly encourage my colleagues to take this course.  Gave me more information in one day than I could've gotten in a year on my own.  This course gave me new tools to help me focus my agency's messages." 
-- Course Attendee, DSCA

 

"It was an eye opener." 
-- Public Affairs Specialist, USDA

 

"Very informative, interesting and helpful."  
--
Course Attendee

 

"Well worth my time." 
-- Director of Education, national association

 

"Gave me practical information I can use."

 

"It was valuable across the board. The strategy aspects of each speaker's presentation were particularly helpful. I will better be able to anticipate issues and develop communication plans."  
-- Course Attendee, DoD/DSCA

 

See more testimonials about this course.

 

Faculty

Our faculty members all have a minimum of 10 years' experience working with the national media.

 

Select Previous Faculty

Joseph Della Vedova

Mark Feldstein

Karen Foerstel

Kent Jenkins, Jr.

Steven Keller

Peter Loge

William Noxon

David Rehr


 

Our Clients

Congressional Offices

Federal Agencies

Military

NGOs and Nonprofits

Diplomatic Corps

Fortune 500

Law Firms

Lobbying Firms

Labor Unions

Associations

 

 

 

 
FAQs Client Care Visiting Washington, DC General Links
Public Courses Payment, Cancellation, Substitution & Transfer Custom On-Site Training Publications Capitol Learning Audio Courses TM - Limited License Congress and Washington, DC Policies Pre-filled Form W-9 (1-page PDF) Registration Information Payment, Cancellation, Substitution, and Transfer Policy Capitol Hill Hotels and Restaurants Maps and Directions Weather/Snow Policy What to Wear Where to Stay Return Policy Suggestion Forms General Information About DC How to Get Into, Around And Out Of Washington, DC Maps and Directions Books and Maps for Visitors Books for Children Museums, Memorials & Monuments Song, Dance & Theater Sports Beltway Map DC Weather About Us - News Congressional Glossary You Have Two Cows Privacy Notice Clients Faculty and Authors Links Research Links Email Update Contact Us
 
   

The Capitol.Net, Inc.

PO Box 25706, Alexandria VA 22313-5706
Phone: 703-739-3790   FAX: 703-739-1195   Email Us

Copyright © 1999-2012 by TheCapitol.Net, Inc. All rights Reserved.