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Crisis Communications Training
Planning, Preparing, and Positioning Your Organization to Manage Crisis |
This intensive training helps individuals and organizations prepare for a crisis. We’ll help you plan and draft a crisis communications plan, establish an internal crisis communications system, select the right spokesperson and media center. Students also learn what to do when a crisis occurs.
Also see
The leadership competencies for this course include:
- Creativity & Innovation
- External Awareness
- Flexibility
- Resilience
- Vision
- Strategic Thinking
- Conflict Management
- Decisiveness
- Political Savvy
Space is limited.
If you get a
"Wait List Only" message when registering, please select
the next available date.
Click this link to add this program to your Google calendar (opens current month in new window or tab).
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Agenda |
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Crisis Communications Training |
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8:30 |
Preparing for the Crisis: The Crisis Communications Plan
- Conduct a vulnerability audit--what can go wrong and who is best prepared to deal with it
- Determine what is within your organization’s control and what’s not
- Sell your idea for a crisis plan to your organization and principal
- Get an agreement in advance on what assets and personnel can be utilized during a crisis
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9:30 |
Establishing an Internal Crisis Communications System
- Why is an internal crisis communications system necessary?
- Objections you may face to establishing a system
- Value in establishing a system
- Who should be on your crisis communications team and what procedures should be enacted?
- Develop your message
- Emergency response materials: information brochures, fact sheets, explanations of complicated technical systems or in-house procedures
- Emergency response
drills
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10:00 |
Break |
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10:15 |
Establishing an Internal Crisis Communications System
(continued) |
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10:45 |
Selecting the Right Media Spokesperson
- How to select the right media spokespersons
- How to train potential media spokespersons
- Lawyers
- Prepare answers/key points in plain language
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11:30 |
Selecting a Media Center
- Placement of the media center: distance it from the offices of the crisis communications team
- Determine the locations for interviews and press briefings
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11:45 |
Networking Lunch |
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1:00 |
What to Do When a Crisis Occurs
- Communicate immediately in order to control events; tell the truth; don’t overreach or speculate; and provide factual information
- Don’t hide behind "no comment"
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2:15 |
Break |
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2:30 |
Types of Communications Crises in Public Affairs and How to Handle Them
- Systemic
- Facilities crisis
- Employee crisis
- Consumer crisis
- Adversarial
- Image
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3:30 |
Simulation Exercise
Attendees will have an opportunity to prepare a communications plan for one of the following crisis situations:
- Web attack
- Embarrassed executive
- Criminal indictment
- Natural disaster
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4:30 |
Complete Evaluations; Course
Concludes |
This is a sample
agenda: the actual program may differ slightly. A detailed
sample
program agenda is available: (as
a custom program) on the web
 .
Do
you need a training
course we don't offer or coverage of
an additional topic in this course?
If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our
online suggestion form.
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Suggested
Prerequisites |
Basic
understanding of media relations or Media Relations for Public Affairs Professionals
recommended.
If
you need help deciding which courses you should take based
on your work experience or training, please contact
us via email
or phone: 703-739-3790.
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Rave
Reviews |
See
testimonials about our training.
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Time
and Dates |
8:30 am -
4:30 pm
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Location |
May 7, 2009: Location in Washington, DC will be announced before
course. Other dates:
Location in Washington, DC will be announced before
course. Many of our courses are held at
these locations:
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Cannon House Office Building (HOB), First and C Streets, SE,
Washington, DC (Capitol South Metro)
Our map
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Google Map
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Capitol
Hill Club, 300 First Street SE, Washington,
DC (directly across the street from the
Capitol South Metro) Our map
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Google Map
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DC Bar
Conference Center, 1250 H Street NW,
Washington, DC (Metro Center station)
Our map
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Google Map
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Goethe-Institut, 812 Seventh Street NW,
Washington, DC (Gallery Place /
Chinatown Metro stop) Our map
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Google Map
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The Liaison Capitol Hill, 415 New Jersey Avenue NW, Washington, DC
(2 1/2 blocks from the Union Station Metro)
Our map
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Google Map
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Longworth House Office Building (HOB),
New Jersey Ave. and C Streets, SE, Washington, DC
(one block west of the Capitol South Metro stop)
Our map
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Google Map
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National
Democratic Headquarters, 430 So. Capitol Street SE, Washington, DC
20003 (Capitol South Metro) Our map
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Google Map
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Rayburn House Office Building (HOB),
Independence Ave. SW and South Capitol Street
(two blocks west of the Capitol South Metro stop)
Our map
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Google Map
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Course
Materials |
Included |
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Registration Fee |
$595
**
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Discounts |
** Group Discount!
When 4 people from the same
organization register and pay together, the 4th person is
free! When 8 people from the same organization register and
pay together, the 4th and 8th persons are both free! See complete
details here.
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Certificate of
Training
and
CEU Credits |
A Certificate of
Training is available for this
course.
To get a
Certificate of
Training,
your registration fee must be paid in full, and you
must attend the entire course.
 This course is
approved for .6
CEU credits from George Mason University.
 This is an elective course for the
Certificate
in Communication and Advocacy. |
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Policies |
For this course, substitutions, cancellations, and transfers must be submitted in writing to us. Our transfer and cancellation fees are outlined below.
** Transfer and Cancellation Fee
For all registrations received on or after September 1,
2007 |
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Time Before Course |
Substitutions Allowed |
Transfer Fee |
Cancellation Fee |
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More than 4 weeks |
Yes, in writing |
None |
None |
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2 to 4 weeks |
Yes, in writing |
25% of tuition |
50% of tuition |
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3 days to 2 weeks |
Yes, in writing |
50% of tuition |
75% of tuition |
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1 to 2 days |
Yes, in writing |
75% of tuition |
100% of tuition |
day of program
(no refunds to no-shows) |
Yes, in writing |
100% of tuition |
100% of tuition |
No refunds for no shows. We reserve the right to
change this fee and time period.
TCN
reserves the right to cancel any course in the event of
insufficient registrations.
All statements and
discussion at all of our courses, workshops and seminars, public and custom,
are off the record and not for attribution, unless specified otherwise.
The resulting confidentiality ensures a frank and
free exchange of views.
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FAQs |
FAQs
about our training
including suggested attire.
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Register
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We accept
checks,
VISA,
MasterCard,
Discover,
American Express
Click here for a
course description and registration form
(pdf)
Fax or Mail: Print
out and complete the registration
form
(in Adobe pdf). The completed form should
include your method of payment.
Fax the completed form to us at
703-739-1195.
Mail the completed form to us at
TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA
22313-5706
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Related
Information |
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Educational Tracks |
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Related
Training |
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Available as custom, on-site training? |
Yes.
This
program can be tailored
for on-site agency, association and corporate training.
Please call 703-739-3790 for information.
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Need
more information? |
Phone:
703-739-3790
Email: registrar -at- TheCapitol.Net
Complete our
online information request.
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Non-Partisan |
TheCapitol.Net is a
non-partisan firm, and the opinions of its faculty,
authors, clients and the owners and operators of its vendors are
their own and do not represent those of TheCapitol.Net.
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URLs: www.TheCapitol.Net/PublicPrograms/crisiscommunications.html
www.CrisisCommunicationsTraining.com
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parked
www.CrisisCommunicationsDC.com
www.CrisisCommunicationDC.com
www.CrisisCommunicationsInDC.com
www.CrisisCommunicationInDC.com
www.CrisisCommunicationsInWashington.com
www.CrisisCommunicationInWashington.com
www.CrisisCommunicationsOnTheHill.com
www.CrisisCommunicationOnTheHill.com
www.CrisisCommunicationsCourse.com
www.CrisisCommunicationCourse.com
Last updated:
August 19, 2008
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