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Using Grassroots, Coalitions, and the Media to Get Your Message Heard
Washington Advocacy and Education Campaigns |
Learn how to transform your communications plan into a professional educational or advocacy campaign that motivates constituents to act and ensures Washington listens. This course shows you how to recruit and motivate stakeholders with a winning educational or advocacy campaign. It also shows you how to organize a
Capitol Hill Lobbying Day, form coalitions, use the media to advance your goals and track your campaign’s ultimate success.
This course is designed to
meet the executive core qualification, building
coalitions/communications, by instructing individuals how
to explain, advocate and present facts and ideas in a
convincing matter. Students also find out how to develop an expansive professional network with other organizations.
Also
see
The leadership competencies for this course include:
- Creativity and Innovation
- External Awareness
- Strategic Thinking
- Vision
- Entrepreneurship
- Partnering
- Political Savvy
Space is limited.
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Course materials include
personal copy of "Media
Relations Handbook for Agencies, Associations,
Nonprofits and Congress," by Brad Fitch,
Foreword by Mike McCurry.
"A seminar from
TheCapitol.Net is one of the best ways to learn from the
experts about how Washington really works. Now all that
insight and information has been packed into this
invaluable volume. I suggest you read it, and become
your own expert."
--
Steven V. Roberts,
syndicated columnist, TV and radio
analyst, college professor
"Offers a wealth of
practical advice on public relations that will be of
benefit to governmental and non-governmental organizations
alike."
--
Municipal World, July
2004
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Agenda |
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Using Grassroots, Coalitions, and the Media to Get Your Message Heard |
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9:00 |
Advocacy and Educational Campaigns and Doing Your
Homework
- Overview of advocacy and educational campaigns,
types, purposes and tactics
- Examples of successful advocacy and educational
campaigns
- Traits of a successful campaign
- What motivates your constituents to act
- Techniques to find out what motivates you
constituents
- What are your constituents' resources and
capabilities
- Finding out what other similar organizations they
belong to (information for possible coalition building)
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10:00 |
Break |
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10:15 |
Merging Policy
and Media Strategies into a Successful Advocacy
Campaign
- Developing a coherent action strategy (emphasize
specific methods to reach government and regulatory
officials, Members of Congress, and motivate PAC committee
members, and other targeted audiences)
- Creating a message for the issue
- Capitalizing on your organization's issues by
branding those issues
- Defining the benchmarks and measures of success for
your advocacy
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11:45 |
Networking Lunch |
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1:00 |
Organizing a
Capitol Hill Day
- Planning cycle
- Budgeting for the event
- Speakers and training
- First timers
- Training your members so the know what to expect,
say, and do
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2:00 |
Break |
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2:10 |
Building and
Using Coalitions
- Benefits of building a coalition
- Finding natural and unnatural allies
- Pros and cons of coalitions
- Overcoming obstacles that may effect the coalition's
goals
- Branding the coalition's message
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3:00 |
Break |
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3:10 |
Attendee Best
Practices
Case Study Exercise
Tracking and Evaluating What Happened and Lessons Learned
- Why tracking is important
- Tips on ways to track Hill and media reaction
- How to gauge if your campaign was a success
- Following up campaign with wrap-up report
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4:30 |
Complete Evaluations; Course
Concludes |

Do
you need a training
course we don't offer or coverage of
an additional topic in this course?
If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our
online suggestion form.
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Suggested
Prerequisites |
None.
If
you need help deciding which courses you should take based
on your work experience or training, please contact
us via email
or phone: 703-739-3790.
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Rave
Reviews |
"I've been involved
in grassroots legislative work and grassroots coalition
building for ten years -- this was a dynamite program."
-- Assistant Legislative Director, American Legion
"I will immediately
implement the tips that I received today!"
-- Workshop
Attendee, American Urological Association
See more
testimonials about this course.
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Time
and Dates |
9:00 am to 4:30 pm

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Location |
Other dates:
Location
in Washington, DC will be announced
before course.
Many of our courses are held at
these locations:
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Cannon House Office Building (HOB), First and C Streets, SE,
Washington, DC (Capitol South Metro)
Our map
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Google Map
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Capitol
Hill Club, 300 First Street SE, Washington,
DC (directly across the street from the
Capitol South Metro) Our map
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Google Map
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DC Bar
Conference Center, 1101 K Street NW, Suite 200 (12th and
K Streets NW),
Washington, DC (McPherson Square station)
Our map
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Google Map
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Goethe-Institut, 812 Seventh Street NW,
Washington, DC 20001 (Gallery Place /
Chinatown Metro stop) Our map
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Google Map
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The Liaison Capitol Hill, 415 New Jersey Avenue NW, Washington, DC
(2 1/2 blocks from the Union Station Metro)
Our map
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Google Map
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Longworth House Office Building (HOB),
New Jersey Ave. and C Streets, SE, Washington, DC
(one block west of the Capitol South Metro stop)
Our map
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Google Map
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National
Democratic Headquarters, 430 So. Capitol Street SE, Washington, DC
20003 (Capitol South Metro) Our map
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Google Map
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Rayburn House Office Building (HOB),
Independence Ave. SW and South Capitol Street
(two blocks west of the Capitol South Metro stop)
Our map
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Google Map
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Course
Materials |
Course
materials include "Media
Relations Handbook for Agencies, Associations,
Nonprofits and Congress," by Brad Fitch,
Foreword by Mike McCurry (regularly $45).
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Registration Fee |
$595
**

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Discounts |
** Group Discount! When 4 people from the same
organization register and pay together, the 4th person is
free! When 8 people from the same organization register and
pay together, the 4th and 8th persons are both free! See complete
details here.
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Certificate of
Training
and
CEUs |
A Certificate of
Training is available for this
course.
To get a
Certificate of
Training,
your registration fee must be paid in full, and you
must attend the entire course.
This course is
approved for .6
CEUs from George Mason University.
This is a
required course for the
Certificate
in Communication and Advocacy.
This is an
elective course for the
Certificate
in Congressional Operations. |
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Policies |
For this course, cancellations
and transfers must be submitted in writing to us no
later than one week prior to the course. If the
cancellation or transfer is made without this
notice, an administrative fee will be charged for
the cancellation or first transfer. If you transfer
more than once, after the first transfer the administrative fee will be charged for
each transfer, regardless of the transfer date.
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Administrative
Fee |
| Cancellation or first transfer less than 1 week before before first day of 1-day or shorter course; all subsequent transfers or cancellation after first transfer regardless of transfer or cancellation date. |
$100 |
No refunds for no shows. We reserve the right to
change this fee and time period.
TCN
reserves the right to cancel any course in the event of
insufficient registrations.
All statements and
discussion at all of our courses, workshops and seminars, public and custom,
are off the record and not for attribution, unless specified otherwise.
The resulting confidentiality ensures a frank and
free exchange of views.
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FAQs |
FAQs
about our training
including suggested attire.
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Register
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We accept
checks,
VISA,
MasterCard,
Discover,
American Express


Click here for a
course description and registration form (pdf).

Fax or Mail: Print
out and complete the registration
form
(in Adobe pdf). The completed form should
include your method of payment.
Fax the completed form to us at
703-739-1195.
Mail the completed form to us at
TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA
22313-5706
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Related
Information |
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Educational Tracks |
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Related
Training |
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Available as custom, on-site training? |
Yes.
This
program can be tailored
for on-site agency, association and corporate training.
Please call 703-739-3790 for information.
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Need
more information? |
Phone:
703-739-3790
Email: registrar -at- TheCapitol.Net
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Non-Partisan |
TheCapitol.Net is a
non-partisan firm, and the opinions of its faculty,
authors, clients and the owners and operators of its vendors are
their own and do not represent those of TheCapitol.Net. |
URLs: TheCapitol.Net/PublicPrograms/advocacycampaigns.html
www.AdvocacyCampaigns.com
c
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www.WashingtonAdvocacy.com
www.WashingtonLobbying.com
Last updated:
January 13, 2010
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