Using Grassroots, Coalitions, and the Media to Get Your Message Heard: Washington Advocacy and Education Campaigns, from TheCapitol.Net

Using Grassroots, Coalitions, and the Media to Get Your Message Heard Using Grassroots, Coalitions, and the Media to Get Your Message Heard
Washington Advocacy and Education Campaigns

Agenda Rave Reviews When Where Registration Fee Policies Related Information

Learn how to transform your communications plan into a professional educational or advocacy campaign that motivates constituents to act and ensures Washington listens. This course shows you how to recruit and motivate stakeholders with a winning educational or advocacy campaign. It also shows you how to organize a Capitol Hill Lobbying Day, form coalitions, use the media to advance your goals and track your campaign�s ultimate success.

This course is designed to meet the executive core qualification, building coalitions/communications, by instructing individuals how to explain, advocate and present facts and ideas in a convincing matter. Students also find out how to develop an expansive professional network with other organizations.

Also see

Public Affairs and the Internet: Advanced Techniques and Strategies

The leadership competencies for this course include:

Creativity and Innovation
External Awareness
Strategic Thinking
Vision
Entrepreneurship
Partnering
Political Savvy

Bring this course to your site.

This course and any combination of it's topics are available as custom on-site training for your organization. For more information about how this training can help your members and staff, please contact your client liaison.

This is a required course for the Certificate in Communication and Advocacy and an elective course for the Certificate in Congressional Operations.

Space is limited.

Next Course
None scheduled
$595

Approved for .6 CEUs from George Mason University.

Communication and Advocacy
Media Training

Course registration form (pdf)

Course materials include

Course materials include personal copy of "Media Relations Handbook for Agencies, Associations, Nonprofits and Congress," by Brad Fitch, Foreword by Mike McCurry.

"A seminar from TheCapitol.Net is one of the best ways to learn from the experts about how Washington really works. Now all that insight and information has been packed into this invaluable volume. I suggest you read it, and become your own expert."
-- Steven V. Roberts, syndicated columnist, TV and radio analyst, college professor

"Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike."
-- Municipal World, July 2004

Course Details

Agenda

Using Grassroots, Coalitions, and the Media to Get Your Message Heard
9:00	Advocacy and Educational Campaigns and Doing Your Homework Overview of advocacy and educational campaigns, types, purposes and tactics Examples of successful advocacy and educational campaigns Traits of a successful campaign What motivates your constituents to act Techniques to find out what motivates you constituents What are your constituents' resources and capabilities Finding out what other similar organizations they belong to (information for possible coalition building)
10:00	Break
10:15	Merging Policy and Media Strategies into a Successful Advocacy Campaign Developing a coherent action strategy (emphasize specific methods to reach government and regulatory officials, Members of Congress, and motivate PAC committee members, and other targeted audiences) Creating a message for the issue Capitalizing on your organization's issues by branding those issues Defining the benchmarks and measures of success for your advocacy
11:45	Networking Lunch
1:00	Organizing a Capitol Hill Day Planning cycle Budgeting for the event Speakers and training First timers Training your members so the know what to expect, say, and do
2:00	Break
2:10	Building and Using Coalitions Benefits of building a coalition Finding natural and unnatural allies Pros and cons of coalitions Overcoming obstacles that may effect the coalition's goals Branding the coalition's message
3:00	Break
3:10	Attendee Best Practices Case Study Exercise Tracking and Evaluating What Happened and Lessons Learned Why tracking is important Tips on ways to track Hill and media reaction How to gauge if your campaign was a success Following up campaign with wrap-up report
4:30	Complete Evaluations; Course Concludes

Do you need a training course we don't offer or coverage of an additional topic in this course?

If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our online suggestion form.

Suggested Prerequisites

None.

If you need help deciding which courses you should take based on your work experience or training, please contact us via email or phone: 703-739-3790.

Rave Reviews

"I've been involved in grassroots legislative work and grassroots coalition building for ten years -- this was a dynamite program."
-- Assistant Legislative Director, American Legion

"I will immediately implement the tips that I received today!"
-- Workshop Attendee, American Urological Association

See more testimonials about this course.

Time and Dates

9:00 am to 4:30 pm

None scheduled

Location

Other dates: Location in Washington, DC will be announced before course. Many of our courses are held at these locations:

Cannon House Office Building (HOB), First and C Streets, SE, Washington, DC (Capitol South Metro) Our map | Google Map
Capitol Hill Club, 300 First Street SE, Washington, DC (directly across the street from the Capitol South Metro) Our map | Google Map
DC Bar Conference Center, 1101 K Street NW, Suite 200 (12th and K Streets NW), Washington, DC (McPherson Square station) Our map | Google Map
Goethe-Institut, 812 Seventh Street NW, Washington, DC 20001 (Gallery Place / Chinatown Metro stop) Our map | Google Map
The Liaison Capitol Hill, 415 New Jersey Avenue NW, Washington, DC (2 1/2 blocks from the Union Station Metro) Our map | Google Map
Longworth House Office Building (HOB), New Jersey Ave. and C Streets, SE, Washington, DC (one block west of the Capitol South Metro stop) Our map | Google Map
National Democratic Headquarters, 430 So. Capitol Street SE, Washington, DC 20003 (Capitol South Metro) Our map | Google Map
Rayburn House Office Building (HOB), Independence Ave. SW and South Capitol Street (two blocks west of the Capitol South Metro stop) Our map | Google Map

Course Materials

Course materials include "Media Relations Handbook for Agencies, Associations, Nonprofits and Congress," by Brad Fitch, Foreword by Mike McCurry (regularly $45).

Registration Fee

$595 **

Discounts

** Group Discount! When 4 people from the same organization register and pay together, the 4th person is free! When 8 people from the same organization register and pay together, the 4th and 8th persons are both free! See complete details here.

Certificate of Training
and
CEUs

A Certificate of Training is available for this course. To get a Certificate of Training, your registration fee must be paid in full, and you must attend the entire course.

This course is approved for .6 CEUs from George Mason University.

This is a required course for the Certificate in Communication and Advocacy.

This is an elective course for the Certificate in Congressional Operations.

Policies

For this course, cancellations and transfers must be submitted in writing to us no later than one week prior to the course. If the cancellation or transfer is made without this notice, an administrative fee will be charged for the cancellation or first transfer. If you transfer more than once, after the first transfer the administrative fee will be charged for each transfer, regardless of the transfer date.

Administrative Fee
Cancellation or first transfer less than 1 week before before first day of 1-day or shorter course; all subsequent transfers or cancellation after first transfer regardless of transfer or cancellation date.	$100

No refunds for no shows. We reserve the right to change this fee and time period.

TCN reserves the right to cancel any course in the event of insufficient registrations.

All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.

FAQs

FAQs about our training including suggested attire.

Register

We accept checks, VISA, MasterCard, Discover, American Express

Click here for a course description and registration form (pdf).

Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment.
Fax the completed form to us at 703-739-1195.
Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA 22313-5706

Related Information

Educational Tracks

Related Training

Available as custom, on-site training?

Yes. This program can be tailored for on-site agency, association and corporate training. Please call 703-739-3790 for information.

Need more information?

Phone: 703-739-3790
Email: registrar -at- TheCapitol.Net

Non-Partisan

TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net.