Writing To Persuade, from TheCapitol.Net,

Writing to Persuade Writing to Persuade
Hone Your Persuasive Writing Skills
Designed for attorneys, advocates, lobbyists, and anyone who must persuade others using the written word.

Agenda Rave Reviews When Where Registration Fee Policies Related Information

This is the second course in our 2-course Word Workshop, offered throughout the year. The first course is Writing for Government and Business: Critical Thinking and Writing.

Designed for advocates, attorneys, lobbyists, public affairs professionals, and anyone who must persuade others using the written word.

Do you suffer from "writer's block" when you are asked to draft a one-page document, such as a position paper, in a clear, cogent, yet persuasive manner? If your answer is "yes", this one-day program is for you. Our instructors will give you a practical framework for persuasive writing and specific strategies for writing persuasive documents through instruction and hands-on exercises.

This program will help you better write any document where you must persuade others.

The leadership competencies for this course include:

Influencing/Negotiating
Interpersonal Skills
Strategic Thinking
Written Communication
Political Savvy

Bring this course to your site.

This course and any combination of it's topics are available as custom on-site training for your organization. We can tailor this course for attorneys, lobbyists, public policy advocates, and others. For more information about how this training can help your members and staff, please contact your client liaison.

This is an elective course for the Certificate in Communication and Advocacy.

Space is limited.

If you get a "Wait List Only" message when registering, please select the next available date.
Click this link to add this program to your Google calendar (opens current month in new window or tab).

Next Course
April 16, 2010:
For location in Washington, DC, see below.
$295

If you get a "Wait List Only" message when registering, please select the next available date.

Approved for .6 CEUs from George Mason University.

Communication and Advocacy

For a printable course description, agenda with dates, and registration form, click here. (pdf)

Course Details

Agenda

Write To Persuade

9:00 Introduction and Frameworks

Planning the approach: Identifying your interests with your audience's
One-pagers/Summaries

Action Alerts that Prompt Effective Letters

A 15 minute break will be taken during the morning session

12:00 Lunch on your own

1:00 White Papers
Comments

Testimony

Integrating Persuasion into Your Web Site

A 15 minute break will be taken during the afternoon session

4:00 Complete Evaluations; Course Concludes

If you get a "Wait List Only" message when registering, please select the next available date.

This is a sample agenda: the actual program may differ slightly.

Do you need a training course we don't offer or coverage of an additional topic in this course?

If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our online suggestion form.

Suggested Prerequisites

This course is designed for all staff who need to hone their persuasive writing skills. Suggested prerequisite: Writing Refresher

If you need help deciding which courses you should take based on your work experience or training, please contact us via email or phone: 703-739-3790.

Rave Reviews

See testimonials about our courses.

Time and Dates

9:00 am to 4:00 pm

Friday, April 16, 2010

Friday, November 5, 2010

If you get a "Wait List Only" message when registering, please select the next available date.

Location

April 16, 2010: DC Bar Conference Center, 1101 K Street NW, Suite 200 (12th and K Streets NW), Washington, DC (McPherson Square station) Our map | Google Map

Other dates: Location in Washington, DC will be announced before course. Many of our courses are held at these locations:

Cannon House Office Building (HOB), First and C Streets, SE, Washington, DC (Capitol South Metro stop) Our map | Google Map
Capitol Hill Club, 300 First Street SE, Washington, DC (directly across the street from the Capitol South Metro stop) Our map | Google Map
College of William & Mary Washington DC Office, 1779 Massachusetts Avenue NW, Suite 810, Washington, DC 20036 (two blocks southeast of the Dupont Circle Metro stop) Google Map
DC Bar Conference Center, 1101 K Street NW, Suite 200 (12th and K Streets NW), Washington, DC (McPherson Square station) Our map | Google Map
Goethe-Institut, 812 Seventh Street NW, Washington, DC 20001 (Gallery Place / Chinatown Metro stop) Our map | Google Map
Hall of the States, 444 North Capitol Street NW, Washington, DC (1 1/2 blocks from the Union Station Metro stop) Our map | Google Map
The Liaison Capitol Hill, 415 New Jersey Avenue NW, Washington, DC (2 1/2 blocks from the Union Station Metro stop) Our map | Google Map
Longworth House Office Building (HOB), New Jersey Ave. and C Streets, SE, Washington, DC (one block west of the Capitol South Metro stop) Our map | Google Map
National Democratic Headquarters, 430 So. Capitol Street SE, Washington, DC 20003 (Capitol South Metro stop) Our map | Google Map
Rayburn House Office Building (HOB), Independence Ave. SW and South Capitol Street (two blocks west of the Capitol South Metro stop) Our map | Google Map
Reserve Officers Association, One Constitution Avenue NE, Washington, DC (3 1/2 blocks from the Union Station Metro stop) Our map | Google Map

Course Materials

Includes course materials.

Registration Fee

$295

If you get a "Wait List Only" message when registering, please select the next available date.

Discounts

There are no discounts for this program.

Certificate of Training
and
CEUs

A Certificate of Training is available for this course. To get a Certificate of Training, your registration fee must be paid in full, and you must attend the entire course.

This course is approved for .6 CEUs from George Mason University.

This is an elective course for the Certificate in Communication and Advocacy.

Policies

For this course, substitutions, cancellations, and transfers must be submitted in writing to us. Our transfer and cancellation fees are outlined below.

** Transfer and Cancellation Fee For all registrations received on or after September 1, 2007
Time Before Course	Substitutions Allowed	Transfer Fee	Cancellation Fee
More than 4 weeks	Yes, in writing	None	None
2 to 4 weeks	Yes, in writing	25% of tuition	50% of tuition
3 days to 2 weeks	Yes, in writing	50% of tuition	75% of tuition
1 to 2 days	Yes, in writing	75% of tuition	100% of tuition
day of program (no refunds to no-shows)	Yes, in writing	100% of tuition	100% of tuition

No refunds for no shows. We reserve the right to change this fee and time period.

TCN reserves the right to cancel any course in the event of insufficient registrations.

All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.

FAQs

FAQs about our training including suggested attire.

Register

We accept checks, VISA, MasterCard, Discover, American Express

If you get a "Wait List Only" message when registering, please select the next available date.

Click here for a registration form (pdf)

Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment.
Fax the completed form to us at 703-739-1195.
Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA 22313-5706

Related Information

The Business Writer's Handbook

Educational Tracks

Communication and Advocacy

Related Training

Available as custom, on-site training?

Yes. This program can be tailored for on-site agency, association and corporate training. When customized for government agencies, materials can include government correspondence manuals and style guides. We have also developed a custom "Writing Congressional Correspondence" program for federal agencies.

Please call 703-739-3790 for information.

Need more information?

Phone: 703-739-3790
Email: registrar -at- TheCapitol.Net
Complete our online information request.

Non-Partisan

TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net.