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Courses >
Course Schedule
Writing to Persuade
Hone Your Persuasive Writing Skills
Designed
for attorneys, advocates, lobbyists, and anyone who must
persuade others using the written word.
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This is the second
course in our 2-course
Word Workshop, offered throughout the year. The
first course is
Writing
for Government and Business: Critical Thinking and
Writing.
Designed for advocates, attorneys, lobbyists,
public affairs professionals, and anyone who
must persuade others using the written word.
Do you suffer
from "writer's block" when you are asked to draft a
one-page document, such as a position paper, in a clear, cogent, yet
persuasive manner? If your answer is "yes", this one-day
program is for you. Our faculty will give you a
practical framework for persuasive writing and specific
strategies for writing persuasive documents through
instruction and hands-on exercises.
This program will help
you better write any document where you must persuade others.
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Our writing
courses
have been described as "really about how to get
better
job reviews and get promoted" because they help you
improve one of your most important, and visible, job
skills: written communication. |
This is an elective course for the
Certificate
in Communication and Advocacy.
The leadership competencies for this course include:
- Influencing/Negotiating
- Interpersonal Skills
- Strategic Thinking
- Written Communication
- Political Savvy
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Bring this course to your
site.
This course and any combination of its
topics are available as
custom on-site training for
your organization. We can tailor this course for
attorneys, lobbyists, public policy advocates, and
others in agencies, law firms, military,
businesses, and associations. For
more information about how this training can help your
members and staff, please contact
our client liaison. |
Space is limited.
If you get a
"Wait List Only" message when registering, please select
the next available date.
Click this link to add this program to your Google calendar (opens current month in new window or tab).
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Agenda |
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Writing To Persuade |
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9:00 am -
4:00 pm
(lunch on your own) |
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Introduction and
Frameworks
Discussion: How Persuasion Works
- Persuasion as identification
- Substance and style
- Networks: purposes, activities, documents
Research for Persuasive Writing
- Researching the audience
- Developing persuasive strategies
Writing One-Pagers
- How one-pagers are read and used
- Getting it down to the essentials
- Visual design
Action Alerts that Prompt Effective Letters
- How letters are read, used, and responded to
- Writing effective letters
- Designing the alert
White Papers
- How white papers are read and used
- Internal and external audiences for whitepapers
- Developing main points and structuring the position
- Techniques for sharpening or softening your message
Comments
- Multiple audiences of comments
- Structure, clarity, precision, and data
Testimony
- How testimony is heard
- Telling a persuasive story
- Writing for the ear
Integrating Persuasion into Your Web Site
- Website audiences
- Applying persuasive strategies to your web presence
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Do
you need a training
course we don't offer or coverage of
an additional topic in this course?
If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our
online suggestion form.
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Suggested
Prerequisites |
This
course is designed for all staff who need to hone
their persuasive writing skills. Suggested
prerequisite:
Writing
for Government and Business: Critical Thinking and
Writing. If
you need help deciding which courses you should take based
on your work experience or training, please contact
us via email
or phone: 703-739-3790.
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Rave
Reviews |
"Good set of tips & resources I can use going forward--appreciate the
real-life examples."
--
Course Attendee
"Both instructors were great! I really enjoyed and learned a lot in this class."
--
Course Attendee
See
testimonials about our training.
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Time
and Dates |
9:00 am to 4:00 pm
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F, November 5, 2010
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F, April 15, 2011
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F, November 4, 2011

If you get a "Wait List Only"
message when registering, please select the next available
date.
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Location |
November 5, 2010: Location
in Washington, DC will be announced before course. Other dates: Location
in Washington, DC will be announced
before course.
Our courses are held at these
Washington, DC, locations.
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Course
Materials |
A 50-plus page course manual included.
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Tuition |
$295

If you get a
"Wait List Only" message when registering, please
select the next available date.
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Certificate of
Training
and
CEUs
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A Certificate of
Training is available for this
course.
To get a
Certificate of
Training,
your registration fee must be paid in full, and you
must attend the entire course.
This course is
approved for .6
CEUs from George Mason University.
This is an
elective course for the
Certificate
in Communication and Advocacy. |
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Policies |
For this course, substitutions, cancellations, and transfers must be submitted in writing to us. Our transfer and cancellation fees are outlined below.
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Transfer and Cancellation Fee |
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Time Before Course |
Substitutions Allowed |
Transfer Fee |
Cancellation Fee |
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More than 4 weeks |
Yes, in writing |
None |
None |
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2 to 4 weeks |
Yes, in writing |
25% of tuition |
50% of tuition |
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3 days to 2 weeks |
Yes, in writing |
50% of tuition |
75% of tuition |
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1 to 2 days |
Yes, in writing |
75% of tuition |
100% of tuition |
day of program
(no refunds to no-shows) |
Yes, in writing |
100% of tuition |
100% of tuition |
No refunds for no shows. We reserve the right to
change this fee and time period.
TCN
reserves the right to cancel any course in the event of
insufficient registrations.
All statements and
discussion at all of our courses, workshops and seminars, public and custom,
are off the record and not for attribution, unless specified otherwise.
The resulting confidentiality ensures a frank and
free exchange of views.
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FAQs |
FAQs
about our training
including suggested attire.
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Register
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Payment methods we accept include checks, EFT/ACH, and Intuit Payment Network (IPN).

If you get a
"Wait List Only" message when registering, please
select the next available date.
Click here for a
registration form
(pdf)
 Fax or Mail: Print
out and complete the registration
form
(in Adobe pdf). The completed form should
include your method of payment.
Fax the completed form to us at
703-739-1195.
Mail the completed form to us at
TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA
22313-5706
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Related
Training |
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Related Resources |
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Educational Tracks |
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Available as custom, on-site training? |
Yes.
This
program can be
tailored
for on-site agency, association and corporate training.
When customized for government agencies, materials
can include government correspondence manuals and
style guides. We have also developed a custom
"Writing Congressional Correspondence"
program for federal agencies.
Please call 703-739-3790 for information.
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Need
more information? |
Phone:
703-739-3790
Email: registrar -at- TheCapitol.Net
Complete our
online information request.
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Non-Partisan |
TheCapitol.Net is a
non-partisan firm, and the opinions of its faculty,
authors, clients and the owners and operators of its vendors are
their own and do not represent those of TheCapitol.Net.
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URLs: www.TheCapitol.Net/PublicPrograms/WritingToPersuade.html
WritingToPersuade.com
WritingToPersaude.com
WriteToPersaude.com
WriteAndPersuade.com
WriteAndPersaude.com
TCNWW.com
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Last updated:
September 02, 2010
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