Writing To Persuade, from TheCapitol.Net,

Courses > Course Schedule

Writing to Persuade
Hone Your Persuasive Writing Skills
Designed for attorneys, advocates, lobbyists, and anyone who must persuade others using the written word.

Agenda

Client Testimonials

When

Where

Tuition

Policies

Related Resources

This is the second course in our 2-course Word Workshop, offered throughout the year. The first course is Writing for Government and Business: Critical Thinking and Writing.

Designed for advocates, attorneys, lobbyists, public affairs professionals, and anyone who must persuade others using the written word.

Do you suffer from "writer's block" when you are asked to draft a one-page document, such as a position paper, in a clear, cogent, yet persuasive manner? If your answer is "yes", this one-day program is for you. Our faculty will give you a practical framework for persuasive writing and specific strategies for writing persuasive documents through instruction and hands-on exercises.

This program will help you better write any document where you must persuade others.

Our writing courses have been described as "really about how to get better job reviews and get promoted" because they help you improve one of your most important, and visible, job skills: written communication.

This is an elective course for the Certificate in Communication and Advocacy.

The leadership competencies for this course include:

Influencing/Negotiating
Interpersonal Skills
Strategic Thinking
Written Communication
Political Savvy

Bring this course to your site.

This course and any combination of its topics are available as custom on-site training for your organization. We can tailor this course for attorneys, lobbyists, public policy advocates, and others in agencies, law firms, military, businesses, and associations. For more information about how this training can help your members and staff, please contact our client liaison.

Space is limited.

If you get a "Wait List Only" message when registering, please select the next available date.
Click this link to add this program to your Google calendar (opens current month in new window or tab).

Next Course
November 5, 2010:
For location in Washington, DC, see below.
$295

If you get a "Wait List Only" message when registering, please select the next available date.

Approved for .6 CEUs from George Mason University.

Communication and Advocacy

For a printable course description, agenda with dates, and registration form, click here. (pdf)

Course Details

Agenda

Writing To Persuade

9:00 am - 4:00 pm
(lunch on your own)

Introduction and Frameworks Discussion: How Persuasion Works

Persuasion as identification

Substance and style

Networks: purposes, activities, documents

Research for Persuasive Writing

Researching the audience

Developing persuasive strategies

Writing One-Pagers

How one-pagers are read and used

Getting it down to the essentials

Visual design

Action Alerts that Prompt Effective Letters

How letters are read, used, and responded to

Writing effective letters

Designing the alert

White Papers

How white papers are read and used

Internal and external audiences for whitepapers

Developing main points and structuring the position

Techniques for sharpening or softening your message

Comments

Multiple audiences of comments

Structure, clarity, precision, and data

Testimony

How testimony is heard

Telling a persuasive story

Writing for the ear

Integrating Persuasion into Your Web Site

Website audiences

Applying persuasive strategies to your web presence

Do you need a training course we don't offer or coverage of an additional topic in this course?

If you have suggestions for courses or topics you would like to see us offer, please contact us or complete our online suggestion form.

Suggested Prerequisites

This course is designed for all staff who need to hone their persuasive writing skills. Suggested prerequisite: Writing for Government and Business: Critical Thinking and Writing.

If you need help deciding which courses you should take based on your work experience or training, please contact us via email or phone: 703-739-3790.

Rave Reviews

"Good set of tips & resources I can use going forward--appreciate the real-life examples."
-- Course Attendee

"Both instructors were great! I really enjoyed and learned a lot in this class."
-- Course Attendee

See testimonials about our training.

Time and Dates

9:00 am to 4:00 pm

F, November 5, 2010

F, April 15, 2011

F, November 4, 2011

If you get a "Wait List Only" message when registering, please select the next available date.

Location

November 5, 2010: Location in Washington, DC will be announced before course.

Other dates: Location in Washington, DC will be announced before course. Our courses are held at these Washington, DC, locations.

Course Materials

A 50-plus page course manual included.

Tuition

$295

If you get a "Wait List Only" message when registering, please select the next available date.

Certificate of Training
and
CEUs

A Certificate of Training is available for this course. To get a Certificate of Training, your registration fee must be paid in full, and you must attend the entire course.

This course is approved for .6 CEUs from George Mason University.

This is an elective course for the Certificate in Communication and Advocacy.

Policies

For this course, substitutions, cancellations, and transfers must be submitted in writing to us. Our transfer and cancellation fees are outlined below.

Transfer and Cancellation Fee
Time Before Course	Substitutions Allowed	Transfer Fee	Cancellation Fee
More than 4 weeks	Yes, in writing	None	None
2 to 4 weeks	Yes, in writing	25% of tuition	50% of tuition
3 days to 2 weeks	Yes, in writing	50% of tuition	75% of tuition
1 to 2 days	Yes, in writing	75% of tuition	100% of tuition
day of program (no refunds to no-shows)	Yes, in writing	100% of tuition	100% of tuition

No refunds for no shows. We reserve the right to change this fee and time period.

TCN reserves the right to cancel any course in the event of insufficient registrations.

All statements and discussion at all of our courses, workshops and seminars, public and custom, are off the record and not for attribution, unless specified otherwise. The resulting confidentiality ensures a frank and free exchange of views.

FAQs

FAQs about our training including suggested attire.

Register

Payment methods we accept include checks, EFT/ACH, and Intuit Payment Network (IPN).

If you get a "Wait List Only" message when registering, please select the next available date.

Click here for a registration form (pdf)

Fax or Mail: Print out and complete the registration form (in Adobe pdf). The completed form should include your method of payment.
Fax the completed form to us at 703-739-1195.
Mail the completed form to us at TheCapitol.Net, Inc., PO Box 25706, Alexandria, VA 22313-5706

Related Training

Related Resources

Educational Tracks

Communication and Advocacy

Available as custom, on-site training?

Yes. This program can be tailored for on-site agency, association and corporate training. When customized for government agencies, materials can include government correspondence manuals and style guides. We have also developed a custom "Writing Congressional Correspondence" program for federal agencies.

Please call 703-739-3790 for information.

Need more information?

Phone: 703-739-3790
Email: registrar -at- TheCapitol.Net
Complete our online information request.

Non-Partisan

TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net.