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How to Give Effective Presentations and Executive Briefings
Persuasion, Advocacy, Business Etiquette

Your staff will learn how to go beyond just the oral and written skills needed to be persuasive - they will learn the psychological aspects that will help them make effective presentations to executives, clients and colleagues. We can also cover the basics of business etiquette, including the basics of a business lunch.

  A 1-page overview of this custom program is available (pdf) 

  Custom Training Information

Sample Agenda 8:30 a.m. Welcome and Introduction

8:35 a.m. Defining Presentations and Briefings
· Presentations vs. briefings
· Define public speaking
· Common public speaking mistakes
· What is a good presentation and briefing

Know Your Audience and Their Perspective, Expectations, and Attitudes
· Do your research
· Handling hostile audiences

From Thought to Talk: Communications Skills
· Define your purpose and objectives
· Other tips for getting started
· Be aware of people's time
· Commit to excellence-don't do anything in halves
· Think beginning, middle, and end

10:00 a.m. Break

10:15 a.m. Briefings: What are they and what should they look like
· How should briefings be structured
· Composition
· Delivery styles
· Appropriate handouts & visual aids

11:30 a.m. Break

11:40 a.m. Professional Image and Business Etiquette
· What to wear and what not to wear
· Attitude and body language
· Entering the room
· Networking
· Handshakes, introductions, business cards
· Business, international and military protocol
· Follow-up

12:30 p.m. Working Lunch (Business Etiquette continued)

1:30 p.m. Professional Image and Business Etiquette
· Wrap-up

1:45 p.m. Keys to Effective Presentations: Using Positive Emotion to Persuade
· Voice level, pace and tone, timing, and eye contact
· Be likeable ... the nice-guy approach works
· Engage the audience
· Establish your credibility
· Use common premise
· Know your argument and your opponent's argument
· Be careful of emotion - yours and the audience's
· Realize when you have reached your objectives so you can wrap-up your presentation
· Common "don'ts" and "avoids"
· Techniques for surviving Q&A
· Appropriate handouts and visual aids

4:30 p.m. Program Concludes and Complete Evaluation

All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.

Sample Agendas in pdf format A sample agenda is available as a pdf.

See our Sample Agendas page for agendas from our other custom training.  

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Audience Level 3 to 4 years of work experience is recommended.

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Audience Size This program is most effective for between 20 and 35 attendees. 
Previous Clients

Our selected client list includes clients who have purchased custom training, sent staff to our public programs and who have purchased our publications.

Faculty Our faculty for this program all have more than 10 years' experience working with the media, on grassroots or national education/advocacy campaigns.
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Rave Reviews

 


See what some of the attendees at our custom programs say about our custom training.
Course Materials Materials can include a personal copy of Common Sense Rules of Advocacy by Keith Evans for each attendee.
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Length and Location

Usually requires 1 day.  

This program is usually held in Washington, DC.  It can be presented anywhere in the world. 

Internal Marketing To help you publicize and market a custom program to your organization's audience, we can provide printed materials and language for your own internal promotion and publicity.
Fee The fee for this program depends on the location, number of attendees, length, and training materials.  Call us for details, or complete our custom program information request for more information.  

If you don't have enough people for a custom, on-site program, you can still train your staff at our public course.
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What is included in the fee?

TheCapitol.Net tailors each program to meet your training and educational objectives. Before we issue a cost proposal, we will work with you to tailor a program to meet your training objectives.  We provide all course materials and faculty chosen for your topic and your audience at the time and location you choose.  

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us. 

We can also provide meeting space, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects cost.

FAQs See FAQs About Our Custom On-Site Training.
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Payment TheCapitol.Net accepts all forms of payment for its custom training, including credit cards (VISA, MasterCard, Discover, American Express), government procurement cards, checks, Form 1556, EFT, and purchase orders.
About Us TheCapitol.Net, Inc., is a non-partisan small business and a Virginia corporation.  We are registered with CCR. See our About Us page for more details.

FEIN: 54-1917701     DUNS: 04-273-5071      CAGE: 1K5S4

Related Information
Related Custom Training

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Need more information?

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Non-Partisan TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net. 
 

 

 

 

URLs: www.TheCapitol.Net/CustomPrograms/presentationagenda.html    
www.LegislativeTraining.com

Last updated: April 04, 2008

 



Questions?

See our FAQs

Call our Education Program Developer/Client Liaison,
Annie Wrobel.

703-739-3790
ext. 114

web form

 

Our publications and audio CDs can be customized with your organization's logo
Our publications and audio CDs can be customized with your organization's logo.

 


We can tailor our exclusive Congressional Quarterly Executive Conferences for your organization.


 

Custom Training Clients


Our custom training clients include

Federal Agencies

Labor Unions

Military

Associations

NGOs and Nonprofits

Diplomatic Corps

Fortune 500

Law Firms

Lobbying Firms

 

Selected Faculty

A few of the independent subject matter experts who have taught at our custom programs include:


Martha Angle

 

Chuck Cushman
 

Toby Dorsey
 

Ron Elving
 

Ron Faucheux
 

Brad Fitch
 

A. Lee Fritschler
 

Martin Gold
 

Phil Joyce
 

Sheila Kast
 

Steven Keller
 

Bob McLean
 

Walter Oleszek
 

Paul Powell
 

Paul Rundquist
 

Jim Thurber

 


 

Exclusive provider of Congressional Quarterly Executive Conferences

 
 

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