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TheCapitol.Net
703-739-3790
1-877-228-5086
Fax: 703-739-1195
Email: use our web form


Media Training for Executives and Professional and Technical Staff

Essential media relations skills for Washington professionals

Whether you're trying to get in-or stay out-of the news, these conferences provides the key skills and tips for both: what you need to know, and the tone you need to set to get your story covered or played down. 

  A 3-page overview of these custom programs is available (pdf) 

  Custom Training Information

Sample Agenda

Part I: Developing and Writing Your Message

8:30    Welcome
8:35    Media Relations 101: Understanding and Working with the Media 
9:20    Break
9:30   Developing Your Message 
10:30  Building Your Communication Plan 
11:30  Break
11:40  Preparing a News Release, Media Alert, or Media Kit That Gets Noticed
12:30  Complete Evaluations and Part I Concludes


Part II: Interviews, News Conferences, and How to Handle a Crisis and Negative Coverage

1:30   Welcome
1:35   Engaging the Media and Controlling the Message
2:20   Break
2:30   Types of Interviews
3:20   Break
3:25   Interview Practice
4:10   Crisis Communication 101
5:00   Complete Evaluations and Part 2 Concludes

Also see our public courses:


All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.

Sample Agendas in pdf format

Sample agendas of different versions of this program tailored for previous custom clients are available in Adobe pdf format:

See our Sample Agendas page for more.
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Audience Level Attendees at custom versions of Media Training have included various staff who may at some point come into contact with the media, especially during crises. Staff we have trained include agency scientists, SES, managers, and attorneys.
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Audience Size This program is most effective for between 10 and 35 attendees.

Don't have enough people for a custom, on-site program? You can still train your staff at our public course.

Previous Clients Variations of this program have been presented for federal agencies.

Our selected client list includes clients who have purchased custom training, sent staff to our public programs and who have purchased our publications.

Faculty Our faculty members all have a minimum of 10 years experience working with the national media.
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Rave Reviews

 

"I would strongly encourage my colleagues to take this course.  Gave me more information in one day than I could've gotten in a year on my own.  This course gave me new tools to help me focus my agency's messages." 
 -- Workshop Attendee, DSCA

"Well worth my time.
-- Director of Education, national association

"Gave me practical information I can use." 

"It was valuable across the board. The strategy aspects of each speaker's presentation were particularly helpful. I will better be able to anticipate issues and develop communication plans." 
-- Workshop Attendee, DoD/DSCA

Course Materials Materials are tailored to each audience.  Course materials can include "Media Relations Handbook for Agencies, Associations, Nonprofits and Congress," by Brad Fitch, Foreword by Mike McCurry (regularly $45).
Length and Location

Usually requires 1 or 2 days.  

This program is usually held in Washington, DC.  It can be presented anywhere in the world. 

Internal Marketing To help you publicize and market a custom program to your organization's audience, we can provide printed materials and language for your own internal promotion and publicity.
Fee The fee for this program depends on the location, number of attendees, length, and training materials.  Call us for details, or complete our custom program information request for more information.  

If you don't have enough people for a custom, on-site program, you can still train your staff at our public course.
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What is included in the fee?

TheCapitol.Net tailors each program to meet your training and educational objectives. Before we issue a cost proposal, we will work with you to tailor a program to meet your training objectives.  We provide all course materials and faculty chosen for your topic and your audience at the time and location you choose.  

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us. 

We can also provide meeting space, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects cost.

FAQs See FAQs About Our Custom On-Site Training.
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Payment TheCapitol.Net accepts all forms of payment for its custom training, including credit cards (VISA, MasterCard, Discover, American Express), government procurement cards, checks, EFT, and purchase orders.
About Us TheCapitol.Net, Inc., is a non-partisan small business, and a Virginia corporation.  We are registered with CCR. See our About Us page for more details.

FEIN: 54-1917701     DUNS: 04-273-5071      CAGE: 1K5S4

Related Information
Related Custom Training

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Need more information?

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Non-Partisan TheCapitol.Net is a non-partisan firm, and the opinions of its faculty, authors, clients and the owners and operators of its vendors are their own and do not represent those of TheCapitol.Net. 
 

 

 

URLs: www.TheCapitol.Net/CustomPrograms/mediaagenda.html    
www.LegislativeTraining.com

Last updated: April 04, 2008

 



Questions?

See our FAQs

Call our Education Program Developer/Client Liaison,
Annie Wrobel.

703-739-3790
ext. 114

web form

 

Our publications and audio CDs can be customized with your organization's logo
Our publications and audio CDs can be customized with your organization's logo.

 


We can tailor our exclusive Congressional Quarterly Executive Conferences for your organization.


 

Custom Training Clients


Our custom training clients include

Federal Agencies

Labor Unions

Military

Associations

NGOs and Nonprofits

Diplomatic Corps

Fortune 500

Law Firms

Lobbying Firms

 

Selected Faculty

A few of the independent subject matter experts who have taught at our custom programs include:


Martha Angle

 

Chuck Cushman
 

Toby Dorsey
 

Ron Elving
 

Ron Faucheux
 

Brad Fitch
 

A. Lee Fritschler
 

Martin Gold
 

Phil Joyce
 

Sheila Kast
 

Steven Keller
 

Bob McLean
 

Walter Oleszek
 

Paul Powell
 

Paul Rundquist
 

Jim Thurber

 


 

Exclusive provider of Congressional Quarterly Executive Conferences

 
 

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TheCapitol.Net, Inc.

PO Box 25706, Alexandria, VA  22313-5706
Phone: 703-739-3790   Fax: 703-739-1195    Email Us

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