Media Training for Executives and Professional and Technical
Staff
Essential media relations skills for Washington
professionals
(Our public courses:
basic
and advanced)
Whether you're trying to get in-or stay out-of the news,
these custom training programs provide the key skills
and tips for both: what you need to know, and the tone
you need to set to get your story covered or played
down.
All custom training is tailored for each organization and
audience. Topics from this program can be combined with
topics from our other programs and with topics from your
existing training programs.
Sample Agendas
Sample agendas of different versions of this program
tailored for previous custom clients are available
in
Adobe PDF.
Attendees at custom versions of Media Training have
included various staff who may at some point come
into contact with the media, especially during
crises. Staff we have trained include agency
scientists, SES, managers, and attorneys.
Audience Size
This program is most effective for between 10 and 35
attendees.
Don't have enough people for a custom, on-site
program? You can still train your staff at our
public
courses.
Previous Clients
Variations of this program have been presented for
many federal agencies.
Our
selected client list includes clients who have
purchased custom training, sent staff to our public
programs and who have purchased our publications.
The fee for this program depends on the location,
number of attendees, length, and training materials.
Call us for details, or complete our
custom program information request for more
information.
If you don't have enough people for a custom,
on-site program, you can still train your staff at
our public
courses.
The
program
fee includes pre-program development and design,
materials for your internal marketing and promotion,
all course materials, and
faculty chosen for your topic and your audience
at the time and location you choose.
Our custom program clients provide the
classroom/meeting space, all audio visual equipment,
any food and beverages, all registration functions,
and travel arrangements for attendees. When the
program is held outside the Washington, DC metro
area, travel arrangements for faculty can be made by
the client or by us.
We can also provide meeting space, audio visual
equipment, food and beverage, registration, and
travel arrangements, though this affects program
cost.
TheCapitol.Net, Inc., is a non-partisan small
business, and a Virginia corporation. We are
registered with CCR. See our
Capability Statement and our
About Us page for more details.
TheCapitol.Net is a non-partisan firm, and the
opinions of its faculty, authors, clients and the
owners and operators of its vendors are their own
and do not represent those of TheCapitol.Net.
All custom training from TheCapitol.Net is tailored for each organization and
audience. Topics from this program can be combined with
topics from our other programs and with topics from your
existing training programs.
Public Course
If you don't have enough staff for a custom, on-site
training program, you can still train your staff at our
public courses:
basic
and advanced.
Rave Reviews
"I
strongly encourage my colleagues to take this course. Gave me more information in one day than I could've gotten
in a year on my own. This course gave me new tools
to help me focus my agency's messages."
-- Workshop Attendee, DSCA
"Well worth my time."
-- Director of Education, national association
"Gave me practical information I can use."
"It was valuable across the board. The strategy
aspects of each speaker's presentation were particularly
helpful. I will better be able to anticipate issues and
develop communication plans."
-- Workshop Attendee, DoD/DSCA
Our faculty for this program all have more than 10 years of experience
working with the national media.
Internal Marketing
To help you publicize and market a custom program to
your organization's audience, we can provide printed
materials and language for your own internal
promotion and publicity.