Custom Training Information

Welcome

Media Relations 101: Understanding and Working with the Media

Developing Your Message

Building Your Communication Plan

Preparing a News Release, Media Alert, or Media Kit That Gets Noticed
 

Engaging the Media and Controlling the Message

Types of Interviews

Interview Practice

Crisis Communication 101


Lunch and breaks scheduled as appropriate

Also see our public courses:

• Media Relations for Public Affairs Professionals

• Advanced Media Relations

All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.
 

Sample agendas of different versions of this program tailored for previous custom clients are available in Adobe PDF.

• Our public courses: 1-day basic and 2-day advanced

• 1-day for federal agency - How to Work with the Media

• 1-day for federal agency - Media and Testimony Skills

See our Sample Agendas page for more.
 

Don't have enough people for a custom, on-site program? You can still train your staff at our public courses.
 

Our selected client list includes clients who have purchased custom training, sent staff to our public programs and who have purchased our publications.
 

"Well worth my time." 
-- Director of Education, national association

"Gave me practical information I can use." 

"It was valuable across the board. The strategy aspects of each speaker's presentation were particularly helpful. I will better be able to anticipate issues and develop communication plans." 
-- Workshop Attendee, DoD/DSCA

• See more testimonials about this program.

• See what some of the attendees at our custom programs say about our custom training.

Usually requires 1 or 2 days.  

This program is usually held in Washington, DC.  It can be presented anywhere in the world.
 

If you don't have enough people for a custom, on-site program, you can still train your staff at our public courses.
 

TheCapitol.Net tailors each program to meet your training and educational objectives. Before we issue a cost proposal, we will work with you to tailor a program to meet your training objectives. 

The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us. 

We can also provide meeting space, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects program cost.
 

FEIN: 54-1917701     DUNS: 04-273-5071      CAGE: 1K5S4
 

• Critical Thinking and Writing

• Grassroots Advocacy on the New Capitol Hill

• Preparing and Delivering Congressional Testimony

• Preparing for Congressional Oversight and Investigation

• Speechwriting

• Writing To Persuade
   

• Essential Hill and Political Washington Web Sites

• Lobbying and Advocacy links

• Media Relations Handbook for Agencies, Associations, Nonprofits and Congress, by Bradford Fitch

• Politics and Political News

• Quick DC Links - Washington Essentials

• Selected Media Web Sites - from the Congressional Deskbook

• Capitol Learning Audio Courses: Media Training ^TM
   

• Phone: 703-739-3790

• Email: custom -at- TheCapitol.Net

• Complete our online custom program information request.