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Custom Training
Information |
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Sample Agenda |
Part I:
Developing and Writing Your Message
8:30
Welcome
8:35 Media Relations 101: Understanding
and Working with the Media
9:20
Break
9:30 Developing Your Message
10:30
Building Your Communication Plan
11:30
Break
11:40 Preparing a News Release, Media Alert, or Media
Kit That Gets Noticed
12:30
Complete Evaluations and Part I Concludes
Part II:
Interviews, News Conferences, and How to Handle a Crisis and
Negative Coverage
1:30
Welcome
1:35 Engaging the Media and Controlling
the Message
2:20 Break
2:30 Types of Interviews
3:20 Break
3:25 Interview Practice
4:10 Crisis
Communication 101
5:00 Complete
Evaluations and Part 2 Concludes
Also see our
public courses:
All custom training is
tailored for each organization and audience. Topics from
this program can be combined with topics from our other
programs and with topics from your existing training
programs.
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Sample Agendas
in pdf format 
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Sample agendas of
different versions
of this program
tailored for previous custom clients are available
in
Adobe
pdf format:
See our Sample
Agendas page for more.
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Audience Level |
Attendees
at custom versions of Media Training have included
various staff who may at some point come into
contact with the media, especially during crises.
Staff we have trained include agency scientists,
SES, managers, and attorneys.
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Audience Size |
This
program is most effective for between 10 and 35
attendees.
Don't have enough
people for a custom, on-site program? You can still train your staff at our public
course.
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Previous Clients |
Variations
of this program have been presented for federal
agencies.
Our selected
client list includes clients who have purchased
custom training, sent staff to our public programs
and who have purchased our publications.
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Faculty |
Our
faculty members all have a minimum of 10 years
experience working with the national media.
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Rave Reviews
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"I would strongly encourage
my colleagues to take this course. Gave me more
information in one day than I could've gotten in a year on
my own. This course gave me new tools to help me
focus my agency's messages."
-- Workshop
Attendee, DSCA
"Well worth my time."
-- Director of Education, national association
"Gave me practical
information I can use."
"It was valuable
across the board. The strategy aspects of each speaker's
presentation were particularly helpful. I will better be
able to anticipate issues and develop communication
plans."
-- Workshop Attendee, DoD/DSCA
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Course Materials |
Materials
are tailored to each audience. Course
materials can include "Media
Relations Handbook for Agencies, Associations,
Nonprofits and Congress," by Brad Fitch,
Foreword by Mike McCurry (regularly $45). |
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Length and Location |
Usually requires 1 or 2
days.
This program is usually held in
Washington, DC. It can be presented anywhere in the
world. |
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Internal Marketing |
To
help you
publicize and market a custom program to your
organization's audience, we can provide printed
materials and language for your own internal
promotion and publicity.
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Fee |
The
fee for this program depends on the location, number
of attendees, length, and training materials.
Call us for details, or complete our custom
program information request for more
information.
If you
don't have enough people for a custom, on-site program,
you can still train your staff at our public
course.
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What is included in the fee? |
TheCapitol.Net
tailors each program to meet your training and
educational objectives. Before we issue a cost
proposal, we will work with you to tailor a program
to meet your training objectives. We provide
all course materials and faculty chosen for your
topic and your audience at the time and location you
choose.
Our
custom program clients provide the classroom/meeting
space, all audio visual equipment, any food and
beverages, all registration functions, and travel
arrangements for attendees. When the program is held
outside the Washington, DC metro area, travel
arrangements for faculty can be made by the client
or by us.
We can also provide meeting space,
audio visual equipment, food and beverage,
registration, and travel arrangements, though this
affects cost. |
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FAQs |
See
FAQs
About Our Custom On-Site Training.
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Payment |
TheCapitol.Net
accepts all forms of payment for its custom
training, including credit cards (VISA,
MasterCard,
Discover,
American Express), government procurement cards,
checks, EFT, and purchase orders.
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About Us |
TheCapitol.Net,
Inc., is a non-partisan small business,
and a Virginia corporation. We are registered
with CCR. See our
About Us page for more details.
FEIN: 54-1917701
DUNS: 04-273-5071
CAGE: 1K5S4
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Related Information |
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Related Custom
Training |
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Need more
information? |
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Non-Partisan |
TheCapitol.Net is a non-partisan firm, and the
opinions of its faculty, authors, clients and the owners and operators of its vendors are
their own and do not represent those of TheCapitol.Net. |
