Custom Training Information

Welcome and Introductions

Discussion: How Persuasion Works

• Persuasion as identification
• Substance and style
• Networks: purposes, activities, documents

• Researching the audience
• Developing persuasive strategies

• How one-pagers are read and used
• Getting it down to the essentials
• Visual design

• How letters are read, used, and responded to
• Writing effective letters
• Designing the alert

• How white papers are read and used
• Internal and external audiences for whitepapers
• Developing main points and structuring the position
• Techniques for sharpening or softening your message

• Multiple audiences of comments
• Structure, clarity, precision, and data

• How testimony is heard
• Telling a persuasive story
• Writing for the ear

• Website audiences
• Applying persuasive strategies to your web presence

Lunch and breaks scheduled as appropriate

All custom training is tailored for each organization and audience. Topics from this program can be combined with topics from our other programs and with topics from your existing training programs.
 

• Our public course

See our Sample Agendas page for more.
 

Our selected client list includes clients who have purchased custom training, sent staff to our public programs and who have purchased our publications.
 

Requires 1 to 2 days.  

This program is usually held in Washington, DC. It can be presented anywhere in the United States and in many foreign countries. 
 

If you don't have enough people for a custom, on-site program, you can still train your staff at our public course.
 

The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us. 

We can also provide meeting space, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects program cost.
 

• Advanced Media Relations

• Critical Thinking and Writing

• Drafting Effective Federal Legislation and Amendments

• Effective Executive Briefings

• Preparing and Delivering Congressional Testimony

• Preparing for Congressional Oversight and Investigation

• Speechwriting: Preparing Speeches and Oral Presentations

• Writing Congressional Correspondence
   

FEIN: 54-1917701     DUNS: 04-273-5071      CAGE: 1K5S4
 

• Capitol Learning Audio Courses: Communication and Advocacy ^TM

• Common Sense Rules of Advocacy

• Essential Washington and Hill Web Sites

• Legislative Drafter's Deskbook

• Quick DC Links - Washington Essentials

• Testifying Before Congress

• The Business Writer's Handbook
   

• Phone: 703-739-3790

• Email: custom -at- TheCapitol.Net

• Complete our online custom program information request.