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With
Bob McLean As a media relations professional, you operate in a very competitive environment. Have you examined your organization’s communications strategies to see if you are maximizing your resources? During this
audio course, our experienced faculty discuss:
- Targeting the right audience
- Educating your internal audience
- Capitalizing on your web strategy
- Going beyond "cute" when crafting an informative press
release
- Using tracking, monitoring, and evaluating to build on your
success

This Audio Course is also included in our
Media Relations Audio Course Bundle.
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CD-MRCapital_090607 |
MP3 format plays in all CD/DVD
drives and many CD players.
Recorded September 6, 2007
ISBN 10: 1-58733-067-9
Total run time: 70 minutes
Includes seminar
materials.
Audio Course on CD: $47. Plus shipping and handling
(6% of order, $7.95 minimum) |
See also
. . . . . .
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Capitol Learning Audio Courses are produced from previous telephone seminars
for portable, convenient learning anytime - while driving or commuting, exercising or running errands! Audio Courses on CD range between 45 to 90
minutes and include printed seminar materials. Audio Courses on CD are just $47 plus shipping and handling.
All of our Audio Courses on CD are customizable with your
logo. To produce a
custom telephone seminar or audio course, please contact your Client Liaison at 703-739-3790, ext. 114.
See our
complete list of Capitol Learning Audio Courses.
Don't see the topic you need?
If you have suggestions for Capitol Learning Audio Courses you would like to see us
offer, please contact
us or complete our
online
suggestion form.
Capitol Learning Audio Course descriptions and Order form (11-page pdf)

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URL:
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Last updated:
May 31, 2008
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