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Media Relations for the Public Affairs Professional Series
Capitol Learning Audio Courses

Media Relations for the Public Affairs Professional Series, 7 Capitol Learning Audio Courses


Buy all 7 courses together on 1 CD and SAVE $5 per course

   CD_1374

Plus FREE Shipping
 

Also see

Media Relations Handbook
for Agencies, Associations, Nonprofits and Congress

By Bradford Fitch

With Bill Noxon

This seven course series gives public and governmental affairs professionals from agencies, associations, corporations, nonprofits, and congressional offices an in-depth look at and review of the major aspects of media relations. Also perfect for novices who want a solid introduction to public affairs.

Buy all seven (7) Capitol Learning Audio Courses on one (1) audio CD and save $5 per course.  ISBN 13: 978-1-58733-137-4  Total run time: 600 minutes. MP3 format. Includes course materials. FREE shipping in the US. $294

Buy this Capitol Learning Audio Course
This Audio Course Series is sold with a Limited License.
This Special Offer applies only to the CD version of this audio course.

You can also buy each of the seven courses individually:

Course 1:
Essential Tools of Public Relations
Essential Tools of Public Relations, Capitol Learning Audio Course

 
  • The importance of the written word
  • Press releases, including email press releases
  • Press advisories
  • Op-eds
  • Letters to the editor
  • Press conferences
  • Radio feeds/television feeds
  • PSAs

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Course 1 Recorded 2009   ISBN 13: 978-1-58733-129-9   Total run time: 80 minutes    1299
This Audio Course is sold with a Limited License.

Course 1 Audio CD
and Print Materials


   CD_1299

MP3 format plays in all CD/DVD drives and many CD players.
Includes course materials. 
Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)
Buy this Capitol Learning Audio Course

Course 1 Download Now
MP3 and PDF


Download this Audio Course now  1299_DL

Download this course: 19.5 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF
.
Includes course materials. 
Download this Audio Course now: $47.
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Course 2:
Developing a Message and Communications Plan
Developing a Message and Communications Plan, Capitol Learning Audio Course

 
 
  • What is a message
  • Tying your message to your strategic goals
  • Using the Tully message box to develop your message
  • Developing a communications plan

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Course 2 Recorded 2009   ISBN 13: 978-1-58733-130-5   Total run time: 82 minutes    1305
This Audio Course is sold with a Limited License.

Course 2 Audio CD
and Print Materials


   CD_1305

MP3 format plays in all CD/DVD drives and many CD players.
Includes course materials. 
Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)
Buy this Capitol Learning Audio Course

Course 2 Download Now
MP3 and PDF


Download this Audio Course now  1305_DL

Download this course: 20.1 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF
.
Includes course materials. 
Download this Audio Course now: $47.
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Course 3:
Interacting with Reporters
Interacting with Reporters, Capitol Learning Audio Course

 
 
  • How to pitch a story
  • Handling reporters' calls
  • Written statements versus doing interviews
  • Common reporter problems and how to deal with them
  • "Off the Record", "On Background", "On Deep Background", and Embargoes
  • Dealing with the trade or specialty press

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Course 3 Recorded 2009   ISBN 13: 978-1-58733-131-2   Total run time: 87 minutes    1312
This Audio Course is sold with a Limited License.

Course 3 Audio CD
and Print Materials


   CD_1312

MP3 format plays in all CD/DVD drives and many CD players.
Includes course materials. 
Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)
Buy this Capitol Learning Audio Course

Course 3 Download Now
MP3 and PDF


Download this Audio Course now  1312_DL

Download this course: 21.2 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF
.
Includes course materials. 
Download this Audio Course now: $47.
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Course 4:
Overview of the Media: Print, Radio, TV, Web-Based, and Online Communications
Overview of the Media: Print, Radio, TV, Web-Based, and Online Communications, Capitol Learning Audio Course

 
 
  • "Old media" versus "new media"
  • Overview of the structure and decision making in each medium
  • Pitching and response techniques
  • Relevant deadlines
  • Unique aspects
  • Five management principles of online communications
  • Five building blocks of public affairs websites
  • Public affairs email and viral marketing
  • Websites as sources for journalists
  • Blogs
  • Online media kits
  • Connecting offline activities with online assets

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Course 4 Recorded 2009   ISBN 13: 978-1-58733-132-9   Total run time: 93 minutes    1329
This Audio Course is sold with a Limited License.

Course 4 Audio CD
and Print Materials


   CD_1329

MP3 format plays in all CD/DVD drives and many CD players.
Includes course materials. 
Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)
Buy this Capitol Learning Audio Course

Course 4 Download Now
MP3 and PDF


Download this Audio Course now  1329_DL

Download this course: 22.6 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF
.
Includes course materials. 
Download this Audio Course now: $47.
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Course 5:
Interview Preparation
Interview Preparation, Capitol Learning Audio Course

 
 
  • Assessing the reporter’s questions
  • Pre-interview preparation
  • Preparation sessions
  • Media training
  • Monitoring the interview

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Course 5 Recorded 2009   ISBN 13: 978-1-58733-133-6   Total run time: 92 minutes    1336
This Audio Course is sold with a Limited License.

Course 5 Audio CD
and Print Materials


   CD_1336

MP3 format plays in all CD/DVD drives and many CD players.
Includes course materials. 
Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)
Buy this Capitol Learning Audio Course

Course 5 Download Now
MP3 and PDF


Download this Audio Course now  1336_DL

Download this course: 22.2 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF
.
Includes course materials. 
Download this Audio Course now: $47.
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Course 6:
Crisis Communications
Crisis Communications, Capitol Learning Audio Course

 
 
  • Identifying the crucial issues, marshalling your resources, and coordinating your message
  • Preparing for the crisis--the crisis communications plan
  • Recognizing the crisis and shifting the organization’s priorities
  • Getting the boss to admit the crisis exists
  • Types of systemic crises: facilities; employee; and consumer, and how to handle them
  • Image crisis
  • Mistakes to avoid in a crisis

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Course 6 Recorded 2009   ISBN 13: 978-1-58733-134-3   Total run time: 89 minutes    1343
This Audio Course is sold with a Limited License.

Course 6 Audio CD
and Print Materials


   CD_1343

MP3 format plays in all CD/DVD drives and many CD players.
Includes course materials. 
Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)
Buy this Capitol Learning Audio Course

Course 6 Download Now
MP3 and PDF


Download this Audio Course now  1343_DL

Download this course: 21.7 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF
.
Includes course materials. 
Download this Audio Course now: $47.
Download this Audio Course now

FAQ on Downloads >     Test Download Format >

Course 7:
Ethics of Public Relations
Ethics of Public Relations, Capitol Learning Audio Course

 
 
  • Duty to self
  • Duty to your employer
  • Duty to society
  • Common ethical challenges
  • Ethical choices


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Course 7 Recorded 2009   ISBN 13: 978-1-58733-135-0   Total run time: 77 minutes    1350
This Audio Course is sold with a Limited License.

Course 7 Audio CD
and Print Materials


   CD_1350

MP3 format plays in all CD/DVD drives and many CD players.
Includes course materials. 
Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)
Buy this Capitol Learning Audio Course

Course 7 Download Now
MP3 and PDF


Download this Audio Course now  1350_DL

Download this course: 18.8 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF
.
Includes course materials. 
Download this Audio Course now: $47.
Download this Audio Course now

FAQ on Downloads >     Test Download Format >

 

See also

Courses
Media Relations Handbook

     Media Relations Handbook for Agencies, Associations, Nonprofits and Congress


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Capitol Learning Audio Courses are produced for portable, convenient learning anytime - while driving or commuting, exercising or running errands! Our Capitol Learning Audio Courses range between 45 to 90 minutes and include course materials. Capitol Learning Audio Courses include printed course materials and are just $47 plus shipping and handling. Downloadable courses include the audio in MP3 format and all course materials in Adobe PDF and are $47.

All of our Audio Courses on CD are customizable with your logo. To produce a custom telephone seminar or audio course, please contact your Client Liaison at 703-739-3790, ext. 114.

See our complete list of Capitol Learning Audio Courses.

 

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URL:  www.TheCapitol.Net/CapitolLearning/Audio/MediaRelationsSeries_Nox.htm      
  Last updated: September 02, 2010

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