Course 1:
Essential Tools of Public Relations |
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- The importance of the written word
- Press releases, including email press releases
- Press advisories
- Op-eds
- Letters to the editor
- Press conferences
- Radio feeds/television feeds
- PSAs
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Course 1 Recorded
2009
ISBN 13:
978-1-58733-129-9
Total run time: 80 minutes 1299
This Audio Course is sold with a Limited License. |
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Course 1 Audio CD
and Print Materials
CD_1299
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drives and many CD players.
Includes course materials.
Audio Course on CD: $47. Plus shipping and handling
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 1299_DL
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Course 2:
Developing a Message and Communications Plan |
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- What is a message
- Tying your message to your strategic goals
- Using the Tully message box to develop your message
- Developing a communications plan
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Course 2 Recorded
2009
ISBN 13:
978-1-58733-130-5
Total run time: 82 minutes 1305
This Audio Course is sold with a Limited License. |
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Course 2 Audio CD
and Print Materials
CD_1305
MP3 format plays in all CD/DVD
drives and many CD players.
Includes course materials.
Audio Course on CD: $47. Plus shipping and handling
(10% of order, $10 minimum)
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Course 2 Download Now
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Course 3:
Interacting with Reporters |
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- How to pitch a story
- Handling reporters' calls
- Written statements versus doing interviews
- Common reporter problems and how to deal with them
- "Off the Record", "On Background", "On Deep Background", and Embargoes
- Dealing with the trade or specialty press
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Course 3 Recorded
2009
ISBN 13:
978-1-58733-131-2
Total run time: 87 minutes 1312
This Audio Course is sold with a Limited License. |
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Course 3 Audio CD
and Print Materials
CD_1312
MP3 format plays in all CD/DVD
drives and many CD players.
Includes course materials.
Audio Course on CD: $47. Plus shipping and handling
(10% of order, $10 minimum)
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Course 3 Download Now
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Course 4:
Overview of the Media: Print, Radio, TV, Web-Based, and Online Communications |
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- "Old media" versus "new media"
- Overview of the structure and decision making in each medium
- Pitching and response techniques
- Relevant deadlines
- Unique aspects
- Five management principles of online communications
- Five building blocks of public affairs websites
- Public affairs email and viral marketing
- Websites as sources for journalists
- Blogs
- Online media kits
- Connecting offline activities with online assets
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Course 4 Recorded
2009
ISBN 13: 978-1-58733-132-9
Total run time: 93 minutes 1329
This Audio Course is sold with a Limited License. |
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Course 4 Audio CD
and Print Materials
CD_1329
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Audio Course on CD: $47. Plus shipping and handling
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Course 4 Download Now
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Course 5:
Interview Preparation |
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- Assessing the reporter’s questions
- Pre-interview preparation
- Preparation sessions
- Media training
- Monitoring the interview
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Course 5 Recorded
2009
ISBN 13: 978-1-58733-133-6
Total run time: 92 minutes 1336
This Audio Course is sold with a Limited License. |
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Course 5 Audio CD
and Print Materials
CD_1336
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Audio Course on CD: $47. Plus shipping and handling
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Course 5 Download Now
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Course 6:
Crisis Communications |
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- Identifying the crucial issues, marshalling your resources, and coordinating your message
- Preparing for the crisis--the crisis communications plan
- Recognizing the crisis and shifting the organization’s priorities
- Getting the boss to admit the crisis exists
- Types of systemic crises: facilities; employee; and consumer, and how to handle them
- Image crisis
- Mistakes to avoid in a crisis
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Course 6 Recorded
2009
ISBN 13: 978-1-58733-134-3 Total run time: 89 minutes 1343
This Audio Course is sold with a Limited License. |
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Course 6 Audio CD
and Print Materials
CD_1343
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Includes course materials.
Audio Course on CD: $47. Plus shipping and handling
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Course 6 Download Now
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Course 7:
Ethics of Public Relations |
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- Duty to self
- Duty to your employer
- Duty to society
- Common ethical challenges
- Ethical choices
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Course 7 Recorded
2009
ISBN 13: 978-1-58733-135-0 Total run time: 77 minutes 1350
This Audio Course is sold with a Limited License. |
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Course 7 Audio CD
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CD_1350
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Audio Course on CD: $47. Plus shipping and handling
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Course 7 Download Now
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