Leveraging Technology for Your Legislative Campaigns: Effectively Using E-Newsletters, Email Alerts, Podcasts, and Your Website Capitol Learning Audio Course

With Robert McLean In this audio course learn how to keep your members, grassroots, coalitions, and partners motivated in your cause with frequent and predictable communication from your organization. We review the use of e-newsletters, email alerts, and using your web site to your advantage. E-Newsletters: When to publish? How long should they be? Importance of links and segmenting your email lists Email Alerts: Tips on what should and should not be included Podcasts: What they are and how to leverage their use Web Sites: Linking to your web site; Making your web site "Hill friendly"

CD-ENEWS030706

MP3 format plays in all CD/DVD drives and many CD players. Recorded March 7, 2006    ISBN 10: 1-58733-035-0 Total run time: 62 minutes    Includes seminar materials.  Audio Course on CD: $47.  Plus shipping and handling (6% of order, $7.95 minimum)

See also

	Advanced Media Relations Working with Congress and Congressional Staff Using Grassroots, Coalitions, and the Media to Get Your Message Heard Public Affairs and the Internet: Advanced Techniques and Strategies
	Media Relations Handbook for Agencies, Associations, Nonprofits and Congress

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  Last updated: May 31, 2008